Group Product Marketing Manager, Lyft
Lyft Media
$164-205k
More information about location
3 days a week in office
Ride sharing company
Job no longer available
Ride sharing company
1001+ employees
Job no longer available
$164-205k
More information about location
3 days a week in office
1001+ employees
Company mission
To improve people’s lives with the world’s best transportation.
Role
Who you are
- The ideal candidate will bring a strong background in B2B & DTC marketing, a deep understanding of our brand's core values, and a proven ability to contribute to the team's success through innovative marketing strategies and impactful execution
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred
- 12+ years of product marketing experience with 5+ years of management experience; must have B2B and DTC marketing experience within the tech industry
- Extensive experience leading marketing teams within consumer technology companies. Scale company experience required, challenger brand company exposure also highly preferred
- Partners with VP and C-level executives in driving business decision-making and product road mapping
- Well-versed in interpreting a company’s mission and priorities into a strategic and tactical Product Marketing plan. You create and convey a distinct plan, goals, to both your teams, cross-functional partners and executive leaders
- Combines both internal user data and consumer insights to help map the product experience. You live and breathe the user experience, immerse yourself in user trends, research and live interactions. You complement all decisions with supportive analytics and test/measure performance
- You work seamlessly across departments to ensure the best outcome for the business. You're known for taking ownership of the outcomes through working with others and stay accountable to your actions
What the job involves
- We are seeking a seasoned and visionary Group Manager, Product Marketing, Media to lead marketing for our rapidly growing advertising business, Lyft Media
- In this role, you will collaborate closely with the Lyft Media team to develop and execute strategic marketing campaigns that effectively position our offerings within the market
- Define and mobilize the vision and strategy of Lyft Media and provide insights to the executive leadership team to guide business decisions
- Be the voice of the customer to influence the product creation process with product teams and continually assess our market and strategies with sales teams to identify all needs and opportunities within Lyft Media’s products and services
- Develop positioning, messaging, and competitive differentiation that creates awareness, adoption, engagement, and retention to increase market share and fuel growth
- Partner with the UX, Analytics, Marketing teams to map and ensure operationalization of the user journey across our multimodal platform
- Build, mentor, and inspire a world-class product marketing team, lead PMMs in developing go-to-market strategies across Lyft Media products and amplifying their impact
- Partner with senior leaders and cross-functional teams, including Product Marketing, Comms, Creative Strategy, and Sales to ensure our marketing campaigns deliver against business objectives
- Drive our industry event activation strategy to optimally position Lyft Media to the advertising community
Our take
Lyft has aimed for consistent growth, making sure to pitch itself as a more reliable and friendly ride-sharing option than its main competitor, Uber. Uber has a greater market share and operates globally, but Lyft hopes to compete by its focus on ride-sharing over Uber's more diversified business approach and as a more rider-friendly and greener alternative to Uber.
Operating only in the USA and Canada, Lyft is in a position of being less affected by global events than Uber but also more vulnerable to local conditions. As an example, while it doesn't face the regulatory hurdles around employment rights that Uber does, it is unable to balance out the cost of the unusually expensive US auto insurance across its operations.
In 2022, Lyft acquired PBSC Urban Solutions, a bike-share equipment and technology supplier, allowing Lyft to compete in new verticals and reaffirming its commitment to green transportation. It has also trialed and launched Lyft Assisted, where drivers help passengers from their door into the car to get to medical appointments. These developments chime well with Lyft's unique selling point as a friendlier and more environmentally aware ride-sharing app.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 14 rounds)
Jun 2018
$600m
LATE VC
Mar 2018
$200m
LATE VC
Total funding: $4.9bn
Company benefits
- Great medical, dental, and vision insurance options
- Mental health benefits
- In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
- 401(k) plan to help save for your future
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Pre-tax commuter benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
- Family building benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
Company HQ
China Basin, San Francisco, CA
Articles
Leadership
John Zimmer
(Co-Founder)Originally an Analyst at Lehman Brothers, Zimmer then founded Zimride which was a private ridesharing company that pivoted into Lyft.
Logan Green
(Co-Founder)Founded Zimride, a private ridesharing company which later pivoted into Lyft.
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