Digital Analytics Manager, Lloyds
Marketing
£70.9-107k
+ Discretionary annual group performance share bonus and share schemes
2 days a week in office (Gresham Street, London)
Retail and commercial bank
Be an early applicant
Retail and commercial bank
1001+ employees
Be an early applicant
£70.9-107k
+ Discretionary annual group performance share bonus and share schemes
2 days a week in office (Gresham Street, London)
1001+ employees
Company mission
To support families and businesses, helping them to take the next step, whatever that may be.
Role
Who you are
- This role is ideal for a commercially minded analyst with strong technical skills, a passion for storytelling, and a drive to make a measurable impact
- This role is ideal for someone who enjoys turning complex digital data into clear, actionable insights that drive smarter marketing decisions
- You have expertise in digital attribution modelling, performance analytics, and data storytelling
- Proven experience in a digital analytics or performance marketing role
- Strong understanding of digital attribution methodologies (e.g. last-click, linear, time decay, data-driven, multi-touch)
- Proficiency in analytics and marketing tools, including:
- Attribution & Testing: Google Ads Attribution, Adobe Attribution, Meta Ads Manager, Optimizely, Google Optimize
- Web & App Analytics: Google Analytics (GA4), Adobe Analytics, Mixpanel, Firebase
- Data Analysis & Querying: Python, R, SQL, BigQuery, Excel
- Data Visualisation: Power BI, Tableau, Looker, Google Data Studio
- Tag Management: Google Tag Manager (GTM), Adobe Launch
- Excellent communication and storytelling skills, with the ability to simplify complex data for non-technical audiences
- A curious mentality and a passion for using data to drive marketing performance and customer value
What the job involves
- HOURS: 35 hours, full time
- Join the Marketing Effectiveness team at Lloyds Banking Group as a Digital Analytics Manager, where you'll transform complex digital data into actionable insights that drive smarter marketing decisions
- You'll lead performance analysis across paid and owned channels, develop attribution models, and deliver compelling data stories that influence strategy
- Collaborating with internal teams, media partners, and agencies, you'll ensure data-driven decisions enhance marketing ROI
- The Marketing Effectiveness team works within Customer Insights, Planning & Effectiveness, part of the Brands, Marketing & Experience (BMX) team Lloyds Banking Group
- BMX is a Groupwide function responsible for creating strong, inclusive, sustainable brands that enhance customer experience and support growth
- You’ll play a key role in shaping how we measure and optimise our digital marketing performance
- You’ll work across paid media and owned channels to deliver insights that inform the marketing strategy, support campaign planning and improve return on investment
- Your work will help ensure that every marketing decision is grounded in data and aligned with business goals
- You’ll collaborate closely with the full-funnel marketing teams, channel teams, partners at Google & Meta, as well as media agencies to build a comprehensive view of digital performance and attribution, and you’ll be a trusted advisor to teams across the business
- Lead the analysis of digital marketing performance across channels including paid search, display, social, affiliates, and email
- Develop and maintain digital attribution models to understand channel contribution and optimise media spend
- Translate complex data into compelling insights and visual stories that influence marketing strategy
- Partner with media agencies and internal teams to ensure accurate tagging, tracking, and campaign measurement
- Find opportunities for optimisation through funnel analysis, customer journey mapping, and behavioural insights
- Present findings and recommendations to senior stakeholders in a clear, concise, and commercially relevant way
- Stay up to date with the latest trends in digital analytics, attribution, and marketing measurement
Application process
- End date: Tuesday 15 July 2025
Salary benchmarks
Our take
Lloyds Bank, part of Lloyds Banking Group, began operations back in 1765 and is nowadays one of the UK’s leading retail and commercial banks. As with many leading banks, the company has dealt with its share of controversy – including for its handling of PPI complaints in 2015, and the 2009 European Commission ruling that forced it to part ways with TSB – but it has nonetheless stood the test of time and worked to build back its public reputation in the wake of these setbacks.
Of the company’s 26 million customers, over 18 million of them are online, making it the largest UK digital bank. As part of its ongoing digital transformation, the company is seeking to put the cloud at the front of its services and systems, and has cited intentions to invest heavily in overhauling its current technology infrastructure. All this seeks to serve the modern banking customer, and to compete with the fast-increasing number of alternative banking options appearing on the market.
Recently, Lloyds Bank has shown great interest in facilitating innovation in the industry, joining as a partner on FinTech Action Labs (a FinTech accelerator programme) to bring its industry expertise to early-stage FinTechs. As well as investment in digital transformation and AI, the company is enhancing its wealth product and corporate banking offerings, as well as expanding its partnerships with digital banking companies.
Steph
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Company benefits
- Flex cash: This is 4% of your basic salary and can be used to spend on the benefits of your choice, or you can choose to take it as a cash top up in your monthly salary.
- A generous holiday allowance: You’ll be eligible for a minimum of 22 days holiday (excluding bank holidays), rising to 30 days based on length of service and grade.
- A flexible way of working: Whether you want flexibility over your location or when you log on, together we can create an approach that works for you and for the business.
- Family leave: Up to 63 weeks of maternity or adoption leave. Statutory maternity or adoption pay is available for 39 weeks, and 20 weeks will be enhanced to the equivalent of full pay. Partners can have six weeks of fully paid paternity leave.
- Health insurance: Our company funded Private Medical Benefit provides all colleagues with access to good quality medical care, including accommodation, nursing care and specialist advice.
- Colleague Offers: Get discounts on everything from electrical items to cinema tickets and weekly food shopping. You can share this benefit with up to ten family members or friends.
- Financial products: Take advantage of our great financial products, some at a discounted rate, including current accounts, home and car insurance and loans.
- Share plans: Participate in Sharematch and receive matching shares of up to £45 a month from the company, and you can choose to participate in Sharesave, our combined savings and share option plan.
- Pension: We offer a generous pension plan, with all joiners being automatically enrolled in our 'Your Tomorrow' scheme. You can decide how much you save and get a say in where your contributions are invested.
Company HQ
City of London, London, UK
Leadership
Charlie Nunn
(Group Chief Executive, not founder)Spent nine years at HSBC, including as Group Head of Wealth Management and Digital, and as CEO of Wealth and Personal Banking.
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