Demand Generation Lifecycle Manager, Owner.com
$120-140k
+ Pre-IPO equity package
All-in-one digital presence for restaurants.
Be an early applicant
All-in-one digital presence for restaurants.
101-200 employees
Be an early applicant
$120-140k
+ Pre-IPO equity package
101-200 employees
Company mission
To give independent restaurants the infrastructure tools they need to compete with larger corporations.
Role
Who you are
- 3-5 years in lifecycle marketing with at least 2 years in a B2B environment
- Expertise with using marketing automation tools (e.g. Braze, Hubspot, Marketo) to build multi-step, multi-channel campaigns to achieve extraordinary business outcomes
- Proficiency in advanced segmentation and personalization to create and execute highly effective campaigns
- Skilled with CRM tools (e.g. Salesforce, Hubspot) and analytics tools (e.g., Looker, Tableau) to pull data, personalize campaigns, and run reports
- Familiarity with AI tools (e.g. Claude, ChatGPT) to write copy and create assets that are aligned with brand guidelines
- Analytical and results oriented while having an incredibly high bar for craft and quality
What the job involves
- We’re seeking a data-driven, results-oriented Demand Generation Lifecycle Marketing Manager to power our growth engine by driving lead engagement and customer conversion
- This role will develop and execute targeted campaigns across email, SMS, and other channels to nurture leads, resurrect cold opportunities, and close deals
- You’ll partner with product marketing, marketing operations, and sales to ensure that the right message reaches each lead at the right time
- Success is optimizing campaigns to dramatically improve conversion from lead to Closed Won
- Execute demand generation lifecycle marketing campaigns to nurture B2B prospects through the sales funnel, driving pipeline growth and revenue generation
- Analyze lead data to support segmentation and personalization efforts that improve lead quality and conversion rates
- Create, test, and optimize calendar and event-driven campaigns to drive pipeline acceleration
- Support the optimization of gated content, webinars, and lead magnets to improve lead quality
- Work with product-led growth (PLG) tools to drive product-qualified lead conversion
- Contribute strong copywriting and email design skills to create campaign assets and lead nurturing materials
- Monitor key performance metrics (e.g., channel performance, lead generation, pipeline velocity, MQLs, SQLs) and report insights to leadership
- Apply demand generation best practices while adapting to a fast-paced, flexible startup environment
- You’ll report to our Director of Lifecycle on the Growth Team
- You’ll collaborate closely with product marketing, marketing operations, and sales
Our take
The Pandemic caused a major upheaval in the US restaurant industry. Smaller operations struggled to stay afloat amidst brick-and-mortar closures, and as the demand for home delivery soared their margins were tightened further by hefty third-party delivery app charges. Add to that the fact that consumers become customers of the delivery app, not the restaurant itself, and it’s a development that has spelt real trouble for independent locales. Owner has set out to level the playing field.
Owner’s platform provides independent restaurants with the infrastructure they need to take control of their business without deferring to third-party apps like GrubHub and Deliveroo. It offers marketing, online ordering, and support solutions to over 1,000 restaurants across the U.S. The company has taken impressive first strides, too: they have a 7 figure run-rate, over 105% monthly revenue retention, and helped restaurants avoid millions in online order platform fees.
It’s a hugely attractive proposition for independent business owners, and research suggests it’s a winning idea for consumers too. Over 60% say they’d prefer to deal with restaurants directly, but historically the infrastructure simply hasn’t been in place to do so. With Owner seeing impressive traction by tripling its customers between 2023 and 2024, it's unsurprising that its 2024 funding is being channelled into engineering and design teams, alongside the development of new tools.
Steph
Company Specialist at Welcome to the Jungle
Insights
75% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2025
$120m
SERIES C
Jan 2024
$33m
SERIES B
Total funding: $182.2m
Company benefits
- 100% Remote - work from anywhere, no commute required
- Comprehensive benefits (healthcare, vision, dental)
- Monthly lifestyle benefits stipend, to use for fitness, wellness, learning, hobbies etc!
Company HQ
SoMa, San Francisco, CA
Leadership
Adam Guild
(CEO)Thiel Fellow, Forbes 30 Under 30 List.
Dean Bloembergen
(CTO)Previously Co-founder and CTO at Marble Technologies, Forbes 30 under 30.
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