Senior Social Media Manager, Babylist
$159.8-191.7k
+ Target 20% annual bonus and competitive equity
Online universal baby registry
Open for applications
Online universal baby registry
1001+ employees
Open for applications
$159.8-191.7k
+ Target 20% annual bonus and competitive equity
1001+ employees
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- 8+ years of social media experience in a consumer-facing brand with >500k followers
- Deep expertise across Babylist’s core social platforms: Instagram, Facebook, Reddit, and especially TikTok
- A true TikTok native, you understand how organic content thrives and know how to work with creators and trends in real time. You not only know which trends to jump on, but more importantly, which ones to skip—ensuring everything aligns with the brand’s voice and builds trust with our audience
- A strategic thinker with proven ability to scale social programs, grow audiences, and deliver measurable results
- Hands-on content creator with experience producing platform-native content, including short-form video (you’ve storyboarded, filmed, edited, and optimized TikToks before and would happily do it again)
- Strong creative judgment and trend fluency—you naturally connect what’s happening in pop culture with what makes sense for our brand
- Analytical and data-driven—you can translate social insights into smart pivots and high-impact content decisions
- You have experience with branded social content and a deep understanding of what makes a good brand partnership come to life on social, one that benefits both us and the partner
- A thoughtful and agile communicator who understands that social media moves at lightspeed. You know how to escalate sensitive feedback, rally internal teams quickly, and communicate real-time decisions clearly. You bring the right people in at the right time so Babylist shows up thoughtfully and intentionally, even in fast-moving or high-stakes moments
- Deeply empathetic toward Babylist’s audience—you understand the fears, excitement, questions, and identity shifts that come with pregnancy and early parenthood. That insight guides everything you create, ensuring our channels feel like a trusted, affirming space for expecting families
- An early adopter of AI tools for social media - you’re curious, resourceful, and already experimenting with how AI can enhance content creation, workflow efficiency, trend forecasting, and performance insights. You see AI as a tool to amplify creativity and impact, not replace it
What the job involves
- We’re looking for a Social Media Manager to drive the next era of Babylist’s social presence during a pivotal moment - one where our business is growing rapidly, our brand is gaining visibility, and social has never been more central to how we connect with our audience
- This is a high-impact role - driving engagement, building community, and creating thumb-stopping content that meets parents and parents-to-be wherever they are
- This is more than a “run the playbook” role - it’s an opportunity to redefine what social at Babylist looks like, creatively and strategically
- This role sits on the Brand Marketing team and reports to the Director of PR and Social
- You’ll partner closely with that Director to raise the creative bar, ensuring everything we post reflects a high taste level, cultural fluency, and deep audience understanding
- You’ll also collaborate cross-functionally with internal teams including PR/influencer, brand partnerships, acquisition, editorial, and creative to ensure social is tightly integrated across the business
- You bring both big-picture thinking and a willingness to roll up your sleeves
- Whether you're outlining a quarterly strategy or shooting and editing a TikTok for same-day turnaround, you're energized by both the vision and the craft
- Lead the strategic overhaul of Babylist’s social presence, setting a new standard for content quality, platform performance, and cultural relevance
- Create content that connects emotionally and culturally with expecting families—delivering joy, humor, empathy, and utility at just the right moments
- Act as the creative and strategic lead on TikTok, from trendspotting and creator collaboration to hands-on content creation and performance optimization
- Collaborate closely with internal partners across PR, influencer, brand partnerships, editorial, acquisition, and creative to align messaging and amplify campaigns
- Set and track meaningful KPIs, using data to inform decisions, refine strategy, and communicate impact to stakeholders
- Use AI and emerging tools to scale your creativity and efficiency, finding ways to automate, optimize, and innovate across content and workflow
- Respond quickly and intentionally to trends, conversations, and feedback—making sure Babylist shows up with empathy, integrity, and agility
- Amplify the voice of our audience - turning insights, DMs, comments, and cultural observations into content that builds loyalty and trust
- Lay the foundation for the future of social at Babylist—helping define scalable systems, smart resourcing, and standout creative work that can grow with the brand
Application process
- During the interview process, we're evaluating your individual problem-solving skills, creativity, and approach to challenges. While AI tools like ChatGPT, Claude, and Cursor are part of your daily toolkit once you join Babylist, all interviews, assessments, and take-home assignments must be completed independently
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the company's immense growth and speaks to the impact it has made in the space.
Babylist has seen strong funding in the past, which has fuelled projects such as the launch of virtual showrooms and further expanded the company's presence. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision of combining the two companies into a larger health and wellness media property that can help people navigate all aspects of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
67% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company HQ
Emeryville, CA
Leadership
Natalie Gordon
(Founder & CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
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