Business Development Partnerships, Comscore
Proximic by Comscore
Omnichannel advertisement measurement platform
Open for applications
Omnichannel advertisement measurement platform
1001+ employees
Open for applications
1001+ employees
Company mission
To bring trust and transparency to media and marketing, so businesses can use data to drive growth.
Role
Who you are
- We are seeking a high performing individual with strong business development skills and a passionate drive for the programmatic space to join our team
- The ideal candidate will have an entrepreneurial spirit and be motivated to play a key role in securing new partnerships with leading data providers and ad platforms to helping them succeed in the ever-evolving privacy landscape
- 5+ years of business development/partnership experience & working in the programmatic or ad tech space
- Demonstrated success in hunting new partnerships and retaining business
- Highly skilled in building trust with clients by deeply understanding client objectives to offer a strategic vision of how a partnership will lead to success for both businesses
- Robust working knowledge of the advertising technology landscape and ecosystem (DSP's, SSP's, DMP's, 3rd Party Data)
- Ability to quickly grasp and adapt in a fast-paced technology, data-driven environment
- A scrappy, roll up your sleeves self-starter with proactive mindset who will take the initiative to autonomously secure new partnerships
- Strategic thinker with impeccable attention to detail and the ability to collaborate across teams
What the job involves
- Come join the Proximic by Comscore team, a high growth startup within Comscore focused on programmatic targeting
- Our team is relentlessly pursuing how to change the world of programmatic advertising by turning existing targeting solutions on their head and leading the industry with new technologies without sacrificing privacy
- We are passionate about helping brands, publishers and ad platforms to reach the right audiences while maximizing ROI in new innovative ways
- We are growing fast and looking to hire a Business Development lead focused on securing new partnerships to grow distribution points (e.g. – DSPs, DMP, SSPs, ad servers, etc.) of our targeting suite and our Predictive Audience business
- From your first day, you will have the opportunity to make a valuable contribution to the team
- This is a rare role in that it will have the opportunity to contribute to building out Proximic’s Partner program as well as securing new partnerships with ad tech partners to increase availability of Proximic’s audiences all with the backing of an established and trusted industry provider
- We are focused on growth, scrappiness, and innovation, and looking for someone who has the drive and passion to help us put it all together and crush it in market
- Own the partnership pipeline for Proximic’s Partner Program and for new ad tech distribution points (e.g. – DSPs, DMP, SSPs, ad servers, etc.)
- Identify and hunt new partnership opportunities
- Responsible for vetting new partners to ensure Proximic is securing relationships with partners that will drive revenue growth for our business
- Understand the evolving market, including buyer needs, programmatic industry trends, and the competitive landscape
- Educate and reinforce Proximic’s value proposition with partners to effectively persuade partners to be loud in market about our partnership
Our take
In order for businesses to deploy successful advertisement campaigns, they must leverage data to access their target audience, but this is becoming increasingly difficult. The engagement of programmatic advertisements must be measured across all channels to produce actionable insights from the complex media environment, and this can be impossible without the right data analysis infrastructure.
ComScore provides an omnichannel advertisement measurement platform, empowering businesses to have a comprehensive and unified view of their marketing campaign success across all platforms. The company achieves this by providing tools for the analysis of cookie-free data across social media, CTV, mobile, podcasts, and DOOH platforms, allowing them to build highly targeted audiences through their own proprietary data.
While the company faces competition from other omnichannel audience-building platforms, ComScore stands out by providing the tools necessary for obtaining actionable proprietary data and analyzing it, as opposed to competitors who focus on one or the other. Furthermore, the company also has a unique focus on data gathering from social media and CTV, in addition to more traditional media consumption formats.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jul 2010
$2.7m
LATE VC
Aug 2003
$12m
SERIES E
Total funding: $97.6m
Company values
- Customer Focus
- Collaboration
- Curiosity
- Simplicity
- Accountability
- Inclusivity
- Integrity
Company HQ
Hunter Mill District, Reston, VA
Articles
Leadership
Jon Carpenter
(CEO)Joined Comscore in 2021 as CFO before becoming CEO in 2022. Prior to this, they were CFO at Publishers Clearing House, Sears Holding Corporation, and NBCUniversal. They were also the SVP of Finance at Nielsen.
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