Director of Growth Marketing, TodayTix Group
Powered by TodayTix
$130-150k
2+ days a week in office
The global e-commerce leader for cultural experiences
Be an early applicant
The global e-commerce leader for cultural experiences
201-500 employees
Be an early applicant
$130-150k
2+ days a week in office
201-500 employees
Company mission
TodayTix Group is on a mission to find a seat for everyone, seamlessly connecting a global audience of more than 20 million with inventory spanning from Sondheim to Shakespeare to Spielberg.
Role
Who you are
- If you thrive in a fast-paced, high-growth, collaborative environment and are passionate about digital marketing, client success, and the performing arts, we’d love to hear from you!
- 7+ years of experience in senior advertising, digital marketing, or client services roles, with a strong foundation in agency account management and campaign delivery (additional experience in startup or e-commerce environments a plus)
- Expertise in growth-marketing and cross-platform digital advertising campaigns
- Strong skills in budget management, media planning, and data-driven reporting
- Proven success leading client relationships and guiding complex campaigns to measurable results
- Experience managing and mentoring a team, fostering collaboration and high-quality delivery
- Proficiency in digital media platforms (Meta, Google Ads, programmatic, etc.) and project management tools (e.g., Monday.com)
- Excellent communication skills – able to distill data, strategy, and results into compelling stories
- A collaborative, solutions-oriented mindset
- Passion for theatre, live performance, or entertainment is a plus
What the job involves
- We’re looking for a Director of Growth Marketing to join our Powered by TodayTix team and play a key role in driving audience engagement and revenue growth for our performing arts and live experience partners
- In this role, you’ll serve as the primary partner for a portfolio of clients, leading integrated, cross-channel growth-marketing campaigns that connect media, ticketing, and performance data
- Your work will directly impact ticket sales, campaign performance, and long-term client relationships, ensuring that our partners see measurable results and a clear return on investment
- Lead client relationships – Serve as the primary point of contact for a portfolio of performing arts and live experience clients, ensuring strategic objectives are met and relationships thrive
- Drive integrated marketing campaigns – Plan, execute, and optimize cross-channel campaigns across paid social, search, display, and TTG Market Place to maximize impact
- Manage budgets and media plans – Oversee client budgets and resource allocation, ensuring campaigns are cost-effective and deliver measurable results
- Translate strategy into action – Convert marketing strategies and performance data into compelling presentations and reports for clients and internal stakeholders
- Collaborate cross-functionally – Partner with internal teams and external agencies to deliver cohesive, high-impact campaigns
- Lead and mentor your team – Inspire, coach, and develop client services team members to ensure exceptional service delivery
- Identify growth opportunities – Serve as a thought partner, proactively recommending innovative approaches to increase audience engagement and ticket sales
- What Success Looks Like:
- Client Growth & Retention → Deliver measurable results for clients through data-driven, integrated campaigns that drive ticket sales and engagement
- Campaign Performance & Optimization → Develop and optimize media plans across paid social, search, display, and TTG Market Place to maximize ROI
- Team Leadership & Mentorship → Build and guide a high-performing client services team, fostering collaboration and professional growth
- Strategic Partnership → Proactively identify new opportunities for clients, aligning marketing strategy with business objectives and revenue growth
- Life at TodayTix Group
- We thrive in a nimble, growth-oriented environment where adaptability, curiosity, and a bias toward action help us stay ahead of the curve
- We move quickly, iterate often, and expect everyone to take ownership of their impact - because we're building the future of live events, and there’s no script for what comes next
- New joiners are set up for success with a 90-day onboarding journey, complete with clear goals and measurable milestones
- We believe feedback fuels growth, so we hold twice-yearly performance reviews focused on impact and development
- Above all, you’ll be working alongside a team of collaborative, passionate, and kind humans - people who love theatre and live experiences, and who support each other just as much as they challenge each other to do great work
Our take
Founded in 2013 by Broadway veterans Brian Fenty and Merritt Baer, TodayTix Group has grown to become a global eCommerce leader for cultural experiences. Aiming to connect a worldwide audience with theatre, opera and dance productions, to date it has sold over 70 million tickets to 200,000 shows listed on its platform.
While numerous ticket sellers exist, TodayTix was an innovator in this area, arriving at a time when mobile devices accounted for less than 1/1000th of all theatrical ticket sales. Standing out with its extensive tech stack including widgets, API and white label software for its partners, it is able to provide an excellent customer experience with a checkout process of less than 30 seconds. This has led to around 5% of all sales on Broadway being processed through TodayTix's platform today.
Since 2020, TodayTix has focused heavily on acquisitions, focusing on tech-forward, advertising, theatre and cultural event companies. These include Goldstar, Show-Score, Arthouse, Encore, and Broadway Roulette. TodayTix has acquired Secret Cinema in 2022, growing its participation in the immersive film and television events space and strengthening its market-leading position in the entertainment industry.
Freddie
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2019
$73m
LATE VC
Feb 2016
$9m
SERIES B
Total funding: $90.1m
Company benefits
- Remote friendly / Hybrid work environment
- Healthcare, vision, and dental plans, with generous contributions from the company
- Life and disability insurance
- Paid Parental Leave
- Generous 401(k) Matching
- Flexible Paid Time Off
- Free membership to One Medical Group & Employee Assistance Program
- Annual Professional Growth Budget
- Employee donation matching
- Employee Referral Program
- Work From Home budget
- Pre-Tax Flexible healthcare spending account (FSA), Dependent Care FSA and Commuter Benefits
Company HQ
Flatiron District, New York, NY
Leadership
Merritt Baer
(President & Co-Founder)They are the Producer of Baer Productions for Broadway and the West End.
Brian Fenty
(CEO, Chairman & Co-Founder)Former university lecturer and Broadway producer. They are the Member of Advisory Board for the IAH, University of North Carolina at Chapel Hill.
Salary benchmarks
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