Brand & Product Marketing Manager, SWORD Health
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Connecting physical therapists with technology
Be an early applicant
Connecting physical therapists with technology
501-1000 employees
Be an early applicant
+ Equity shares
More information about location
501-1000 employees
Company mission
To free 2 billion people from pain.
Role
Who you are
- 5+ years of experience in product marketing, brand marketing, or a related role
- Experience developing product marketing strategies and materials for B2C and/or B2B audiences
- Strong writing skills with experience creating marketing and product content across multiple formats
- Experience supporting brand asset creation, bonus if photoshoot and video shoot coordination experience
- Strong project management skills and the ability to execute in a fast-paced environment
- A hands-on marketer—comfortable executing strategies and managing multiple projects
- A strong writer—able to craft compelling product and brand marketing materials
- Creative and visually savvy—you understand how to bring a brand to life through content and imagery
- Highly organized—able to manage multiple projects, deadlines, and marketing initiatives
- Collaborative—you thrive in cross-functional environments and enjoy working across teams
What the job involves
- We’re looking for a Marketing Manager to support product and brand marketing initiatives that drive Thrive’s growth across B2C and B2B audiences
- This role blends hands-on execution with strategic input, helping develop marketing materials, shape how we communicate new products and features, and bring Thrive to life through compelling visuals and content
- Develop and execute product marketing materials for B2C and B2B, including feature rollouts, positioning, messaging, marketing copy, and campaign assets
- Bring member stories to life by managing and growing Thrive’s testimonial bank
- Manage the Thrive marketing calendar, aligning product launches, campaigns, and key brand moments across B2C and B2B
- Support social media execution in partnership with the central Brand team
- Support and coordinate photoshoots and video shoots, collaborating with creative teams
- Manage Thrive’s centralized image and video bank, ensuring accessibility for the marketing team and cross-functional stakeholders
Our take
For a number of reasons including cost, only about 30% of patients complete their physical therapy regimens. This results in millions of people not receiving the full breadth of care they need to reach full recovery. And physical therapy practices are missing out on a massive amount of revenue potential.
SWORD Health’s clinical-grade virtual therapy platform pairs physical therapists with FDA-listed wearable technology to deliver personalized treatment plans that are more effective, easier and less expensive than traditional physical therapy. This encourages patients to complete their regimes, and allows practices to bolster their income.
The company works with insurers, health systems and employers across globe, with companies from the Fortune 100 and 500 companies included among its clients. It is the fastest-growing MSK company, and a double-Unicorn. New funding will support SWORD in its plans to prepare for an IPO, perhaps as early as 2025.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 9 rounds)
Jun 2024
$30m
LATE VC
Nov 2021
$163m
SERIES D
Total funding: $325.8m
Company benefits
- A stimulating, fast-paced environment with lots of room for creativity
- A bright future at a promising high-tech startup company
- Career development and growth
- The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare
- A stimulating environment with room for creativity
- A flexible environment where you can control your hours (remotely) with unlimited vacation
- Access to our health and well-being program (digital therapist sessions)
- Remote or Hybrid work policy
Company values
- People Over Profit - We only succeed when our members do, members over money, always
- Invent the Future - Innovation is in our DNA
- Always be Delighting - We don't stop at good enough, we go above and beyond to delight at every possible opportunity
Company HQ
Chelsea, New York, NY
Articles
Leadership
Virgílio Bento
(Co-Founder & CEO)Co-Founder of EX Capital. Received their PhD in Electrical Engineering from the Universidade de Aveiro.
Márcio Colunas
(Co-Founder & CSO)Co-founded EX Capital and Findster Technologies. Previously worked as an Analyst/Software Engineer at Neuroinova, and was a Researcher at the Universidade de Aveiro.
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