Analytics Measurement Lead, Roku
$117-140k
+ Equity
More information about location
4-5 days a week in office
Convenient and affordable TV streaming players
Open for applications
Convenient and affordable TV streaming players
1001+ employees
Open for applications
$117-140k
+ Equity
More information about location
4-5 days a week in office
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- 3+ years' experience in campaign analytics, attribution, measurement, or research, preferably in media (TV, video, digital)
- Expertise in SQL, Excel, PowerPoint, and basic statistics for preparing analyses
- Experience with leveraging large-scale datasets and understanding of databases to derive key findings and answers
- Familiarity with causal testing such as A/B testing and incrementality measurement
- Initiative and curiosity for research exploration
- Effective communication skills in various settings and adaptability for different audiences
- Ability to collaborate with cross-functional teams and build strong relationships
- Capability to work independently, prioritize effectively, and act with urgency
- Experience leveraging AI for productivity and analysis is a plus
- Knowledge of data visualization tools such as Tableau and Looker is a plus
What the job involves
- You will play an integral role in building our ad measurement strategy
- This includes developing and executing against a wide range of analytics projects to help advertisers across various industries (CPG, Auto, Travel, etc) succeed on Roku
- You will work to creatively problem solve and understand business objectives and challenges, while having personal comfort with first-party behavior data, and an entrepreneurial spirit to take ownership of solving challenges for internal and external stakeholders
- The role demands a highly analytical mindset and strong curiosity to develop and support campaign measurement, and generate new insights for accelerating media investment
- Candidates should excel in the technical aspects of analytics, with experience in campaign measurement and the ability to create narratives that provide recommendations and guidance to clients
- Our environment is fast-paced, requiring the ability to work autonomously with low oversight
- You will need to demonstrate excellent problem-solving skills
- The right mix of organizational and communication skills is key to success
- Attention to detail and a proven ability to manage priorities are also essential
- We are looking for people ready to lead by example, collaborate with peers, and partner with colleagues and external partners
- Derive insights and synthesize data into succinct narratives to inform client investment strategies and support campaign measurement
- Lead quantitative analysis from start to finish, including data analysis, insights generation, visualization, and presentation to stakeholders
- Develop, create and enhance first-party measurement solutions to enable campaign measurement and go to market strategy
- Consult with key stakeholders to create learning agendas for testing advertising effectiveness
- Conduct meta-analyses and create case studies using first-party data to educate clients and internal teams
- Collaborate with marketing, sales, client service, product, and partnerships to execute strategic initiatives and develop scalable solutions
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Leadership
Anthony Wood
(Founder & CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
Salary benchmarks
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