AI Marketing Operations Manager, HOLY
+ Company shares
Ethical soft drink retailers
Open for applications
Ethical soft drink retailers
101-200 employees
Open for applications
+ Company shares
101-200 employees
Company mission
To become Europe's leading healthier soft drink brand.
Role
Who you are
- Marketing operator at heart: You've worked in performance marketing, CRM, brand ops, or growth long enough to understand both the strategic levers and the day-to-day mess. You know what a campaign brief looks like when it works—and when it doesn't
- Technical enough to build, not just spec: You ship workflows on n8n, Make, or Zapier today. You've dabbled in Claude Code or another agentic coding tool and want to go deeper
- A sharp process designer: You can look at a workflow and immediately see where the seams are—and you're as comfortable redesigning a brief intake form as you are wiring up a reporting pipeline
- A true solo operator: You set your own backlog, defend the ranking, and execute end-to-end without a PM in between or a developer to wait on
- Business-impact obsessed: A broken CRM sequence has a cost. A 3-day campaign brief turnaround has a cost. A missing weekly dashboard has a cost. You can put a number on each one
- Cross-functional by nature: You run a working session with a performance marketer in their language, then walk into a brand meeting and adapt without losing the thread
What the job involves
- You're the operating system upgrade for HOLY's marketing org. Embedding across marketing departments, your job is to find where the function is losing time or quality—and fix it with the right combination of process, tooling, or automation the team owns after handoff
- This is not a coordinator role or a tool-recommendation role: you scope it, build it, hand it off, and measure what changed. As HOLY scales into a true omnichannel brand, marketing operations becomes a critical competitive advantage—and you're the one building it
- Rotate across HOLY's four marketing functions (growth marketing, CRM, creative, influencer marketing, brand and campaign management) until you understand exactly how each one runs in practice. Build a ranked diagnosis of where time or quality is leaking—then work the top of it systematically
- Design and own the marketing operating rhythms: campaign brief intake, planning cadence, post-campaign review, and weekly performance reporting. Wherever these are missing or broken, you fix them—and ensure they stay fixed
- Own the marketing tech and automation stack day-to-day. Decide what to standardize on, retire what isn't earning its keep, and ship automations on Claude Code, Trigger.dev, Hookdeck, and n8n—covering reporting flows, campaign QA, asset routing, lead handling, and lifecycle triggers
- Build the marketing reporting leadership relies on every week. Partner with the BI Lead on the data infrastructure underneath. Frame every initiative in business terms: hours saved, cycle time, error rate, decisions enabled
- Run every improvement from diagnosis to handoff. Scope it, build it, document it, train the team, and confirm they can run it without you in the room. Feed patterns back to the central AI team—you're closer to marketing's actual workflows than they are, and that signal shapes which tools we standardize on
Application process
- As we are experiencing rapid growth and have ambitious plans, the optimal start date for the position is today. Nonetheless, we are prepared to patiently await the arrival of the ideal candidate, recognizing that quality ultimately yields the best results
- Intro Call: A 30-minute screening with Eric, our Talent Acquisition Manager. You’ll talk about HOLY, the role, your experience, and whether our expectations align
- Hiring Manager Interview: You’ll meet Daniel, our Director of Shop, CRM & Data/AI to go deeper on your background, ambitions, and how you’d drive our growth in the Polish market
- Case Study & On-Site Interview: You'll work through a real-world HOLY scenario—diagnosing the top issues, scoping the fix, and walking us through your handoff plan. We'll discuss it in person at our office, the HOLY Temple
- Reference Calls: We connect with 1–2 former colleagues or managers who have worked closely with you, to better understand your working style and strengths from those who know you professionally
- Founder Interview: A final conversation with one of our HOLY Founders to ensure strong cultural alignment—for both sides
- Job Offer & Decision: If everything clicks, you'll receive an offer—and we're ready to embark on this journey together
- Typically this process takes around 2-3 weeks
Our take
The soft drinks industry is big business, estimated to reach a value of over $600 billion by 2030. However, many of the biggest brands are full of unhealthy and unethically sourced ingredients that are not in line with the push for more sustainable products. HOLY is a German company that wants to disrupt the soft drink industry with healthier and more ethically sourced alternatives.
HOLY’s two flagship products are its energy drink and iced tea. With sugar and taurine-free ingredients, the products come in powder form, which saves 90% on packaging and significantly decreases the amount of CO2 emissions from manufacture and transport compared to canned drinks.
As with many soft drinks, HOLY’s branding is key. Its vivid designs and online presence increase its appeal for the gaming community, who would typically lean toward large competitors such as Monster Energy. With good funding at its back and a 2026 push into the UK market, HOLY is on the right path to compete with well-established rivals, having sold more than 10 million drinks solely via its online marketplace.
Freddie
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (1 round)
Aug 2023
$12m
SERIES A
Total funding: $12m
Company benefits
- Join a successful and growing company
- Huge impact and career growth
- Awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic
- Startup culture with flat hierarchies, fast pace, and personal development
- Central office in Berlin Mitte, flexible working hours, and much more
Company HQ
Kollwitzkiez, Berlin, Germany
Leadership
Mathias Horsch
(Co-Founder & Co-CEO)Previously the Founder and Chairman at the Asian-European Society Munich, Researching and Teaching Assistant at Technical University of Munich, Strategy Consulting at the EAC International Consulting and CX Strategy & Benchmarking at Amazon
Frederick Jost
(Co-Founder & Co-CEO)Previously Grwoth Equity at Eurazeo, Strategy Consulting at Boston Consulting Group, Investment Management at Holtzbrinck Digital, Online Marketing and Investment Relations at Tillhub GmbH
Phillipp Nass
(Co-Founder & CMO)Previously Director of Marketing at Crealytics, NY KnowGO Conference, Business Analyst Intern at Crealytics and Marketing Intern at HappyFresh
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