Social Media Manager, Ambercycle

• A passionate relationship builder: You thoughtfully identify potential businesses and people who can authentically amplify the cycora® brand and seek to develop long-term partnerships with engaging content
• A creative, detail-oriented visual and written communicator: You effectively craft content that is relevant, educational, engaging, and aligns with brand standards and positioning
• Metrics obsessed: You consistently track key social media performance metrics and thoughtfully interpret trends in a way that demonstrates a focus on continual improvement
• Highly organized and process driven: Building social media campaigns is a collaborative effort across multiple team members and 3rd parties, so you embrace and successfully lead the processes required to keep all efforts on timeline
• 3+ years of experience creating content on Instagram and TikTok in-house at a consumer facing company
• Strong understanding of the fashion industry and consumer sentiment with extensive brand knowledge particularly in the apparel, performance wear, sportswear, activewear, outerwear, and luxury verticals
• 1+ years of experience with Adobe Creative Suite or Canva and the ability to quickly pick up new digital tools

Desirable

• We are seeking a social media leader to own and manage cycora®’s presence across key platforms (primarily, but not limited to, Instagram and TikTok) in a way that sustainably scales followers and engagement while delivering story-driven content
• Our goal is to be an approachable thought leader in the circular fashion ecosystem and seamlessly partner with brands, organizations, designers, and individuals who foster community and action on this topic
• Responsible for the creation, development, implementation, and management of our social media strategy (including @cycora.la) in order to grow traffic and increase brand awareness, with an emphasis on Instagram and TikTok
• Create and publish native social content across Instagram posts, Stories, Reels, and TikTok to engage and educate our audience around cycora’s campaign and product priorities
• Build the content strategy for our key channels with the intent to increase engagement, promote sharing, and improve product education
• Effectively collaborate with 3rd party partners on product launch campaigns that drive product engagement and sell-through
• Execute on the strategy by creating content from scratch, alongside our creative team
• Lead end-to-end creation of Ambercycle’s native social content to drive engagement and boost visibility of Ambercycle’s marketing priorities across multiple platforms
• Establish, define, and track the most important social media KPIs and build campaign summaries with identified learnings for the future
• Communicate with social media followers and respond to queries in a timely manner
• Manage and oversee content, postings, comments, and reviews on our social media platform
• Research and stay up-to-date with current technologies and trends in social media, design tools, and applications
• Work closely with the Head of Brand to ensure content is informative and appealing
• Ensure all work and content is of highest quality and reflects brand standards
• Create and manage updates to our native social guidelines to educate cross functional teams and brands on Ambercycle’s social best practices