Senior Product Marketing Manager, CB Insights
$122-155k
+ Bonus opportunity
More information about location
2 days a week in office (Mid-town Manhattan, NY)
Insights powered by machine learning
Be an early applicant
Insights powered by machine learning
201-500 employees
Be an early applicant
$122-155k
+ Bonus opportunity
More information about location
2 days a week in office (Mid-town Manhattan, NY)
201-500 employees
Company mission
To enable every organisation to make smarter decisions about tech.
Role
Who you are
- 5+ years of B2B product marketing experience focused on data, intelligence, or enterprise software products to senior business buyers
- Experience marketing products used for strategic decision-making, deal-making, research, or other high-value enterprise workflows is a strong plus
- Strong experience owning product messaging, positioning, launches, and adoption programs
- Exceptional ability to understand sophisticated products and customer workflows and translate them into simple, differentiated customer value
- Comfortable engaging directly with customers and prospects and turning those conversations into actionable insights for product, sales, and marketing
- Strong commercial instincts and experience partnering closely with enterprise Sales and Customer Success teams
- Hands-on operator who uses AI to increase their own speed, quality, and output
- Excellent writer and communicator who can turn complex ideas into clear, compelling messaging
What the job involves
- CB Insights is looking for a Senior Manager of Product Marketing to help define how we position, launch, and drive adoption of our intelligence with the world’s largest companies
- This role sits at the intersection of Product, Sales, Customer Success, and Marketing
- Your job is to deeply understand our customers - how they work, the decisions they make, the problems they face, and what makes them choose CB Insights - and turn that understanding into differentiated messaging, stronger customer acquisition, and deeper adoption of our intelligence
- You will own product marketing from customer insight through go-to-market execution
- That includes product messaging and positioning, competitive intelligence, launches, adoption programs, and translating customer needs back into the product organization
- This is a hands-on role for someone who wants to do the work of talking to customers, shaping messaging, building materials, launching programs, and continuously improving how CB Insights goes to market
- Customer Insight & Competitive Intelligence:
- Develop deep expertise in our core buyers, particularly corporate development, strategy, CVC, and business development teams, and how they source and evaluate private companies
- Regularly engage with customers, prospects, and sales teams to understand their workflows, pain points, buying criteria, and unmet needs
- Understand how customers evaluate CB Insights against competitors and alternatives, and translate those insights into actionable guidance for Product, Sales, and Marketing
- Understand where competitors are strong, where they are weak, and how buying criteria are changing - translate competitive intelligence into actionable guidance for product, sales, and marketing
- Product Messaging:
- Own product and audience messaging, value propositions, and use cases
- Turn complex intelligence, data, and analyst judgment into clear customer value tied to the decisions our buyers need to make
- Close the gap between how the market perceives CB Insights and the value we’ve built by clearly positioning our proprietary intelligence and expert judgment for AI-powered workflows
- Partner directly with Sales Enablement and customer-facing teams to build the tools and resources needed to drive customer acquisition and adoption
- Intelligence Adoption:
- Partner with Product to define the audience, customer problem, use case, positioning, messaging, and adoption strategy for our intelligence
- Own go-to-market strategy for driving awareness and adoption of both new and existing CB Insights datasets and intelligence
- Develop the messaging, assets, enablement, and distribution plans needed to help customers understand where our intelligence fits into their workflows and why they should use it, whether in the CB Insights platform or through the AI tools they already use
- Measure adoption, gather feedback, and use what we learn to improve messaging, programs, launches, and product strategy
Our take
Market research is a vital part of any large-scale business's strategy, but obtaining usable intelligence can be time-consuming and complex. CB Insights solves this problem by providing enterprises with effective and actionable market insights.
CB Insights leverages a mixture of machine learning, algorithms, data and visualisations to give companies a fuller picture of the market. This has helped set it apart from rival firms and allowed it to accrue an impressive client list that includes the likes of Microsoft and Wells Fargo.
In 2022, CB Insights was offered a $100M acquisition fee, but its leadership declined, a testament to their confidence in the company's value. Its newsletter readership figures, turnover and client roster reinforce this view, and will no doubt give CB Insights an advantage in the years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
35% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2015
$10m
SERIES A
Aug 2015
$1.2m
GRANT
Total funding: $12.5m
Company HQ
Garment District, New York, NY
Leadership
Anand Sanwal
(Co-Founder & Executive Chair)Previously worked as Vice President of American Express, and was MD of Atlas Fine Chemicals.
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