Senior Digital Marketing Manager, Abnormal Security

$121.6-143.1k

Google Analytics
Salesforce
Marketo
Google AdWords
Senior level
Remote in US
Abnormal Security

Cloud email security platform

Be an early applicant

Abnormal Security

Cloud email security platform

501-1000 employees

B2BArtificial IntelligenceSaaSCyber SecurityCloud ComputingFraud

Be an early applicant

$121.6-143.1k

Google Analytics
Salesforce
Marketo
Google AdWords
Senior level
Remote in US

501-1000 employees

B2BArtificial IntelligenceSaaSCyber SecurityCloud ComputingFraud

Company mission

To make the cloud a safer place for businesses.

Role

Who you are

  • The ideal candidate will have a bias for action and has high attention to detail
  • Experience with developing and executing SEM strategy including keyword research and competitive insights gathering
  • Experience with managing performance driven team or agency, whether internal or external
  • Experience with Google Analytics, Google AdWords, LinkedIn, and 6Sense
  • Ability to dive into data, uncover insights and optimize campaigns appropriately
  • Must be a self-starter, highly motivated, able to "turn on a dime", think through problems and come up with innovative solutions, and deliver against very tight deadlines
  • Bias for action, high attention to detail and exhibit clear ability to manage multiple projects at once
  • Bring fresh ideas to the table in order to test and learn from while also exhibiting strong ownership over the work completed
  • Strong communication skills with ability to collaborate cross-functionally

Desirable

  • B2B Enterprise marketing campaign experience in cybersecurity & email security highly desirable
  • Familiarity with building forms and landing pages in platforms
  • Salesforce, Marketo, and 6Sense experience
  • Experience with media/marketing attribution reporting and campaign automation
  • Strong understanding of how SEO and SEM complement each other

What the job involves

  • Abnormal Security is looking for a Sr. Digital Marketing Manager to execute and scale our digital marketing programs not only driving down funnel pipeline but also increase market demand
  • You will work collaboratively with other members of the marketing team (Content, PMM, Creative, Web Team) and use clearly defined metrics to track and measure performance of digital program effectiveness
  • Abnormal is aggressively expanding its marketing team and budget and you will be presented with many opportunities to work on cross-functional tasks with other programs
  • Abnormal Security is looking for a Sr. Digital Marketing Manager to execute and scale our digital marketing programs not only driving down funnel pipeline but also increase market demand. You will work collaboratively with other members of the marketing team (Content, PMM, Creative, Web Team) and use clearly defined metrics to track and measure performance of digital program effectiveness. Abnormal is aggressively expanding its marketing team and budget and you will be presented with many opportunities to work on cross-functional tasks with other programs. The ideal candidate will have a bias for action and has high attention to detail
  • Manage paid media campaigns globally (paid social, paid search, other paid media channels) to drive direct & influenced pipeline growth
  • Develop paid media program plans that will scale and align to business and strategic goals and translate to agency for day to day execution
  • Owning the full buyer journey from topic research, landing page / CTA creation, to sales follow up messaging
  • Organize & analyze digital marketing programs/tactics by campaigns, being able to track and report on key KPIs, as well as make recommended enhancements to improve campaign performance
  • Maintain consistent brand messaging across all paid channels
  • Research and identify optimal keywords + topics that align to sales and marketing business goals
  • Day to day management of external agency to drive campaign alignment, execution, and optimization of various paid media channels
  • Identify and target appropriate job titles, personas, and companies to drive quality engagements and down funnel outcomes
  • Report summary metrics weekly, monthly, quarterly - though you will manage day-to-day metrics
  • Ensure KPIs for paid search and paid social campaigns are documented, accurate and tracked aligning to stage of funnel of tactic/channel

Our take

Fraud involving impersonation is one of the top causes of online financial crime. Criminal tactics like email account spoofing, where the criminal impersonates an official account to steal personal information or money, are rife. Abnormal Security is a startup aimed at handling these hyper-targeted and personalized email attacks by analyzing communications and identifying potential fraud before it can take place.

The fraud detection space is extremely competitive but Abnormal Security differentiates itself through its focus on the threat of impersonation rather than a spectrum of threats. This has allowed it to amass a wealth of data relating specifically to high-risk impersonation attacks, analyzing over 45,000 signals to detect any anomalies.

Its specialized approach has fueled rapid growth, leading to a $4B valuation after a Serice C Funding round. Now, Abnormal plans to double down on product development and expand internationally, prioritizing markets where data security laws necessitate a local presence. By staying focused on impersonation, Abnormal Security positions itself as a formidable force in the fight against online financial crime.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

Few candidates hear
back within 2 weeks

11% employee growth in 12 months

Company

Funding (last 2 of 4 rounds)

Aug 2024

$250m

SERIES D

May 2022

$210m

SERIES C

Total funding: $534m

Company benefits

  • Healthcare
  • Flexible PTO
  • 401k
  • One Medical
  • Flexible Spending Account
  • Mental Health Resources
  • Home Office Stipend
  • Monthly Internet & Phone Stipend
  • Health and Wellness Stipend

Company HQ

Yerba Buena, San Francisco, CA

Leadership

Having started their career as a Software Engineer, co-founded GamerNook.com, Bloomspot, and Adstack before spending 3 years at Twitter. Co-founded Abnormal Security in April 2018, and has been CEO since.

Previously Senior Software Engineer at Twitter and Google. Was also Software Architect at TellApart.

Share this job

View 90 more jobs at Abnormal Security