Senior Segment Marketing Specialist, Expedia Group
CRM
Online travel shopping company
Open for applications
Online travel shopping company
1001+ employees
Open for applications
1001+ employees
Company mission
Expedia's mission is to power global travel for everyone, everywhere.
Role
Who you are
- Do you love travel and connecting with customers through engaging communications?
- We're looking for a passionate and driven CRM professional to join our Traveler Engagement and Loyalty organization
- Bachelor's degree in Marketing, Business, Economics or any other related fields; or equivalent related professional experience
- At least 3-5 years’ experience in a CRM role, preferably in e-commerce and/or retention marketing space
- Strong data driven, analytical thinker, with a proven ability to improve marketing effectiveness through data and insights
- Experience delivering compelling customer centric campaigns, from creative brief through to campaign execution
- Strong stakeholder management skills with the ability to influence stakeholders and drive delivery through a cross functional team
- Demonstratable attention to detail in dealing with complex projects and time-sensitive initiatives
- Experience working on incentive campaigns, with knowledge of business casing and program level reporting a plus
- Proficient in the use of MS Office. Experience with Jira, Tableau, Salesforce Marketing Cloud or other communication tools are all a plus
What the job involves
- The Segment Marketing Senior Specialist is responsible for delivering email, push, in product placements and landing pages
- You will partner closely with cross functional teams in Analytics, Machine Learning, Product and Tech, Creative, and Production teams to develop global cross-brand retention initiatives that retain our travelers and deliver significant business impact
- Manage the end-to-end development and execution of global retention initiatives for Expedia, Hotels.com and VRBO
- Report on campaign performance; managing and tracking engagement, identifying key performance insights and recommendations to improve our programs
- Partner with analytics to help develop new program enhancements that deliver meaningful impact to our retention programs
- Brief creative and partner with our production and capabilities team to ensure our campaigns are executed to a high standard
- Support the operational side of our retention programs, partnering with a cross-functional team to maintain process efficiency and campaign accuracy
- Partner with finance and support business casing ensuring that we are delivering a return on investment
- Develop the test approach for all owned retention optimisations inc. briefing A:B test designs with a clear hypothesis and objectives
- Work closely with cross-functional teams, including Creative, Product and Tech, Production and Loyalty
Salary benchmarks
Our take
Expedia is an online travel agency. They enable users to access a wide range of services including airline tickets, hotel reservations, car rentals, cruises, vacation packages, and various attractions and services via the world wide web and telephone travel agents. Its primary web businesses include Expedia.com, Hotels.com, Hotwire.com, and Egencia.com.
Between 2021 and 2022, Expedia has been selling and merging a list of its sub-brands in a bid to simplify its operations, including Egencia and Classic Vacations. Due to plummeting share prices, mostly in the case of its sub-brands, Expedia has been leveraging its subsidiaries' customer base and merging them into the company’s core brand. Contrasting this move, Expedia has also been partnering with tech start-ups in a bid to make travel more accessible to underserved groups. Becoming Rentable, a travel company for the disabled is one of 12 startups that are part of Expedia Group’s new Open World Accelerator Programme.
What this indicates is Expedia’s shift from buying other travel companies and a move towards enhancing the experience of its preexisting customer base. This move is aiding in a long-term plan for greater long-term traveler loyalty, utilizing Expedia’s vast amounts of data, not just from reviews, but from check-in, cleanliness, communication, cancelations, etc to inform how guests experience a property.
Steph
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company benefits
- Leisure Travel Reimbursement
- Travel Discounts
- Family & Friends Discount
- Employee Assistance Program
- Wellness Reimbursement
- Global Service Awards
- Business Travel Medical Insurance
- Matching Gifts
- Expert Medical Opinion
- New Parent Benefit
- Employee Stock Purchase Plan
- Private Health Insurance
Company HQ
Interbay, Seattle, WA
Leadership
Peter M. Kern
(CEO, not founder)Has been a director of Expedia Group since completion of the IAC/Expedia Group Spin-Off and has served as Vice Chairman of Expedia Group since June 2018. Previously CEO of Tribune Media and Managing Partner of InterMedia Partners VII, LP, a private equity firm.
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