Client Director, Croud
Luxury
+ Annual Performance Based Incentive + Bonus Program
More information about location
3+ days a week in office (The Bard Building, London)
Performance marketing agency
Job no longer available
Performance marketing agency
501-1000 employees
Job no longer available
+ Annual Performance Based Incentive + Bonus Program
More information about location
3+ days a week in office (The Bard Building, London)
501-1000 employees
Company mission
To drive business performance and growth for ambitious brands through reinvention.
Role
Who you are
- We are seeking a highly intelligent, charismatic, and creative individual with a strong background in digital marketing and a passion for luxury brand promotion
- The ideal candidate will have a client-centric approach, excellent communication skills, and the ability to manage multiple projects with adaptability and resilience
- Experience in luxury marketing is essential, along with the ability to analyse challenges and drive successful outcomes
- Degree level education or equivalent / relevant work experience
- We are looking for candidates with substantial experience in digital marketing, ideally within the luxury sector, but we value skills, achievements, and potential over specific years of experience
- Having worked with, or in, luxury businesses previously is desirable. A passion for luxury brands and a deep understanding of their unique business models and challenges is essential
- A clear understanding of the nuanced approach needed when targeting the HNW and UHNW is required
- Preferably have worked operationally or in a client facing capacity in PPC, SEO, Social and Display, agency or publisher side
- A self starter with an entrepreneurial spirit able to demonstrate innovation and initiative
- Proven experience of client insight development, spotting future industry changes and being one step ahead of the curve
- Proven ability to mentor and lead a results-driven team to strive to always exceed targets
- Proven track record of managing complex projects, working and delivering to deadlines, leading the Channel team to meet deadlines
- A mathematical and analytical mind
- Highly organised multi-tasker with impeccable attention to detail
- Excellent communication, organisation, and presentation skills - Proven ability to influence, persuade and negotiate
- The ability to autonomously identify opportunities, generate ideas and formulate strategies
- Management and leadership skills: managing up, down and peer, a motivator
- Proven ability to develop client's business, be a trusted partner / consultant
- Ability to maintain visible presence with client senior management
What the job involves
- This role is within Croud Luxe, our division focused on elevating luxury brands and engaging affluent audiences through innovative digital strategies
- Relationship Management: Steer Croud’s relationships with key clients, gain a deep understanding of the commercial drivers of their business, work alongside the Client Partner to map the client’s organisation and identify key stakeholders
- Cross Channel Strategy: Setting the direction from the start, working alongside the client and channel specialists you will shape a set of objectives that will inform the optimal strategy
- This role requires building strong client relationships, collaborating with experts, and delivering impactful strategies that result in client satisfaction, retention, and growth
- Cross Channel Media Planning: Interrogating the objectives and strategy you will provide a brief to channel specialists, building a cohesive plan across digital channels that will satisfy the client objectives
- Cross Channel Media Activation: working with channel Account Directors and occasionally Project Managers to ensure seamless media activation for all new and existing activity. Regular checks on performance so we know how we’re tracking, giving us the ability to course-correct quickly if needed
- Cross-sell of services to existing clients: using your knowledge of the industry to increase exposure of our full product suite where there is opportunity
- Financial Accountability: a solid grasp of commercial agreements and flexes in fees for each of your clients, regular reporting to the finance team to explain possible future changes
- Regularly solicit feedback from clients and help track client NPS: work with channel teams on initiatives to continually improve
- New Business: the ability to play the central role on a new business project, interpreting the client brief and ensuring our output matches. Involvement may vary from leading the project to contributing to an RFP response
- Support relationships with Google Agency team (and other partners, where applicable), ensuring transfer of industry information and Croud presence at industry events
- Assist with marketing initiatives, such as awards entries and case studies
Salary benchmarks
Our take
Marketing teams are often under-resourced and over-stretched, and the 24/7 nature of the field only amplifies these difficulties. Yet, digital marketing continues to be a vital part of businesses marketing strategy as the opportunities for business success online continue to grow.
Croud has a unique approach to assisting digital marketers. It's propriety technology supports planning, automation and delivery of digital marketing campaigns. Croud's capability to deliver this at scale is supported by their "Croud Control" platform, a digital platform that links over 2,300 on-demand digital experts known as "Croudies" to clients.
Croud continues to expand its network of "Croudies" and the digital products available to clients. For example, its in-house "Croud Creative" team provides instant creative resources to media teams allowing them to create world-class campaigns. It also continues to make acquisitions to strengthen its position, and remains well regarded in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
50% female employees
29% employee growth in 12 months
Company
Funding (1 round)
Nov 2019
$37.6m
LATE VC
Total funding: $37.6m
Company benefits
- Work from home opportunities
- 25 days holiday a year
- Annual performance bonus
- Sale commission
- Recruitment referrals bonus
- Gym membership contributions
- Ride to Work scheme
- Rail card
- Season Ticket loan
- Free fruit, breakfast cereals and tea & coffee
- Free home office chair
- Life and income protection
- Medical cash plan
- Share option scheme
- Agile Working Policy
- Summer Fridays
Company values
- Passion: Really caring about what we do - and about doing a great job for our clients. But also about our objectives, our personal development, each other, and about Croud’s success as a business
- Imagination: We never rest on our laurels and are natural problem-solvers. We continually push the boundaries for our clients – whether that’s through technological advancement or innovative business solutions
- Integrity: We care about doing the right thing, and about acting as a partner – not a supplier – to our clients. We put accountability, transparency, and meaningful results at the centre of everything we do
Company HQ
London, UK
Articles
Leadership
Ben Knight
(Founder)Ben worked within search for over ten years, and realised there was a gap in the market to deliver a more innovative way of working, so founded Croud, to cater to clients' 24/7/365 demands
Luke Smith
(CEO)Luke started his career at News International and The Economist, then turned his hand to agency relationship management at Google, where his belief that the agency model was broken grew.
People progressing
Joined as a Digital Director, promoted to Head of SEO after 1 year. Moved to become Director of Organic Performance after another 1 year and 10 months.
Having started at Croud as a Client Strategy Executive, Caroline is now Client Director
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