UX UI Designer, Tropicfeel
3+ days a week in office
Travel gear & clothing
Posted today
Travel gear & clothing
21-100 employees
Posted today
3+ days a week in office
21-100 employees
Company mission
To offer innovation to every traveler, leading and inspiring a more authentic, and responsible lifestyle.
Role
Who you are
- Language Proficiency: Professional fluency in English (B2-C1 level) and native or bilingual proficiency in Spanish (C1 level)
- Core Technical Tooling: Proficient mastery of Figma as the primary tool for interface design
- End-to-End Product Design Process: Proven experience owning the full product design lifecycle, split into:
- Discovery & Research: Understanding the problem, conducting benchmarking, and defining the solution
- UI Design: Executing high-fidelity visual and interface design
- Developer Hand-off: Seamlessly preparing, translating, and delivering assets to engineering teams
- Visual eye and deep interest in artistic aesthetics
What the job involves
- Lead the design and optimization of all web touchpoints following the Tropicfeel Guidelines
- Design and iterate on user flows, wireframes, and final interfaces for high-impact pages
- Analyze quantitative data and synthesize qualitative feedback to gain behavioral insights
- Conduct weekly performance reviews of website metrics (CTR, time on page, bounce rate) to fix friction points
- Drive the long-term strategy for innovation and scalability across digital platforms
- Own the continuous optimization strategy for the Homepage, Collection pages, landing pages, and PDPs
- Monitor weekly Conversion Metrics (A2C, CvR) to identify performance trends
- Plan and execute A/B and multivariate testing to validate hypotheses across user segments
- Collaborate with E-commerce, Performance, and Brand teams to implement conversion-focused designs
- Lead projects to increase conversion through structural layout evolution and persuasive content
- Report on testing outcomes, user insights, and CRO progress to guide roadmap priorities
- Create and continuously update product pages to present accurate and compelling information
- Optimize every web asset for performance, device responsiveness, and brand guidelines adherence
- Translate commercial campaign creative directions into high-impact digital assets
- Leverage ChatGPT to create and optimize high-quality web copy, refining it to meet tone of voice and conversion goals
- Oversee product content lifecycle elements including descriptions, badges, filtering attributes, and SEO metadata
- Build campaign-specific pages, homepage content, and PDP layouts using existing templates or new design sections
Application process
- CV Application review: We will review it as quickly as possible and update you on the next steps
- Let's chat: Quick 20-30-minute chat with our People Team about your experience and expectations for the role
- Technical interview: You will be asked to prepare a technical case and come to our offices to present it to the Ecommerce Manager & Area Director
Our take
The world is becoming more interconnected and travel is the easiest it has ever been. As a result, the desire for adventure has increased and so too has the demand for appropriate and fashionable travel outerwear. Tropicfeel was created as a versatile solution that provides lifelong travel pieces, allowing people to focus more on traveling than packing the right gear.
The company is also eager to be environmentally respectful, so to ensure the clothes and shoes aren't only being used once or twice a year, the products are suitable for all weather and locations. The aim is to create garments and shoes that are appropriate for everyday city life as well as more extreme terrain.
Tropicfeel have scaled quickly, reflecting its customers’ desire for the products as well as showcasing the company’s potential for further growth. With ambitious plans to become the go-to travel brand for millions of travellers, the company is concentrating on increasing its sales volume, helped along by a five million euro financing round secured in 2023.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2023
$5.8m
EARLY VC
Jul 2021
$2.4m
SEED
Total funding: $16.4m
Company HQ
El Parc i la Llacuna del Poblenou, Barcelona, CT
Leadership
Alberto Espinós
(CEO)Previously worked in start-up settings and the finance industry before starting Tropicfeel. Experience working as an Investment Analyst at Crowdcube, Spain and as a Project Manager Assistant at Accenture.
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