Principal Brand Manager, Airalo

• We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team
• You are self-disciplined and do not require micromanagement in terms of your skillset and work ethic
• You do your best to flourish as an individual every day while working hard to foster a collaborative team environment
• You believe in the importance of being — and staying — authentic, honest, positive, and kind
• You are a good interlocutor with clear and concise communication
• You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty
• You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences
• The ideal candidate is both creative and comfortable with building processes and frameworks, thriving in fast-paced, sometimes ambiguous environments
• 8+ years of relevant brand strategy experience in fast-growth, tech-enabled organizations
• Strong communication skills, translating complex topics into simple narratives across regions
• Experience with brand architecture, archetypes, and systems
• Passion for research and understanding of brand measurement and KPIs
• Track record of delivering inspirational creative ideas
• Strong ownership and entrepreneurial drive, comfortable with ambiguity and complexity
• Proven experience in developing brands and managing projects across different time zones
• Ability to lead projects and collaborate with cross-functional teams
• Excellent interpersonal and communication skills, including group presentations and public speaking
• High-quality judgment, decision-making, and strong analytical skills

Desirable

• Airalo is looking for a talented and motivated Principal Brand Manager to support our rapid growth as we expand into multiple global markets
• In this role, you will be the strategic brand steward, helping to develop the vision, story, and systems for the Airalo brand
• You will inspire creativity and integrate the brand into every touchpoint of our organization
• Build on our existing brand foundation, and communicate the brand vision, story, and values to all stakeholders
• Own and report on brand goals
• Develop audience segments and narratives to support regional teams
• Collaborate with creative teams to inspire memorable work
• Guide teams with a strong point of view while actively listening to ensure alignment across regions
• Ask insightful questions to uncover ideas and truths
• Synthesize findings into themes and ideas, and create impactful briefs
• Develop and formulate brand strategy and roadmaps based on user understanding, market trends, and competitive analysis
• Execute innovation projects to drive brand growth across markets
• Monitor and analyze brand performance recommending action plans as needed
• Develop marketing plans by identifying key opportunities and action plans aligned with business objectives
• Create engaging brand experiences through strong ideas at relevant touchpoints
• Lead internal teams and creative agencies as needed