Senior Product Marketing Director, Lending Club
Member Engagement
$157-180k
+ Bonus (which is based on company performance, employee performance and eligible earnings) + Equity
More information about location
3+ days a week in office
Online personal loans
Open for applications
Online personal loans
1001+ employees
Open for applications
$157-180k
+ Bonus (which is based on company performance, employee performance and eligible earnings) + Equity
More information about location
3+ days a week in office
1001+ employees
Company mission
To transform the banking system to make credit more affordable and investing more rewarding.
Role
Who you are
- This role is ideal for a strong product marketer who is both strategic and highly execution-oriented, with experience in growth, lifecycle, and engagement marketing
- The ideal leader for this role brings a strategic, creative, analytical and results-oriented growth mindset.
- 6+ years of relevant marketing management experience including research, positioning, messaging, and product launches in a B2C & Mobile App environment. Financial services experience a plus
- Strong background in product launches, engagement (mobile app) marketing, and cross-sell or retention strategies. Experience driving app adoption and/or digital engagement initiatives
- Demonstrated ability to use data and insights to inform positioning, prioritization, and GTM decisions
- Proven ability to translate strategy into clear, actionable plans and execute in a cross-functional environment
- Strong communication and storytelling skills, with experience presenting to senior stakeholders
- Highly collaborative, proactive, and comfortable leading through influence
- Detail-oriented, organized, and able to manage multiple priorities in a fast-paced environment
- Bachelor’s degree or higher in a related field; or equivalent work experience
What the job involves
- We’re looking for a Sr Product Marketing Manager to support Member Engagement initiatives and help drive product marketing strategy and execution across LendingClub’s ecosystem
- In this role, you will work across our suite of products—including Lending (Personal Loans, Auto Refi, Purchase Finance), Banking, DebtIQ (credit monitoring), and the Digital App—to help design and optimize customer journeys by segment and channel
- You will partner closely with product, channel, analytics, and brand teams to bring integrated go-to-market strategies to life, while using data and customer insights to continuously improve performance
- You will play a critical role in amplifying the voice of the member, supporting cross-sell and engagement strategies, and helping scale existing product marketing capabilities across one of LendingClub’s most important growth areas
- Armed with a passion for finding unique and innovative ways to market products, acquire and engage members, you'll bring together an incredible team of marketers to create activities that drive the revenue, growth, and brand value. This includes identifying an optimal cross sell, offer hierarchy and rotation strategy. Product Marketing is the heartbeat of the company and the voice of the customer; you will keep the organization connected to our member needs
- Develop a deep understanding of customer needs, competitive landscape, and market trends to inform product and marketing strategy
- Partner with the brand team to define and optimize Membership value proposition and build go-to-market strategies across channels and customer segments
- Drive continuous product iteration through research, testing, and customer feedback to enhance positioning and value delivery
- Lead development and execution of marketing strategies to increase adoption of products like DebtIQ, mobile app engagement, and cross-buying across lending and banking solutions
- Define and manage annual and quarterly engagement roadmaps aligned to KPIs (e.g., app downloads, MAU, product-per-member growth)
- Collaborate with channel owners, product, and marketing ops to build integrated campaigns and GTM plans that ensure cohesive execution and innovation
- Optimize the end-to-end customer journey, including funnel performance, new feature rollout, and in-app engagement, in collaboration with the product team
- Produce compelling content to promote LendingClub’s products, services, and member benefits
- In partnership with Marketing Ops and Martech, execute personalization and data-driven marketing to deliver relevant, timely member experiences
- Collaborate with product and marketing teams to evolve membership offerings and translate marketing needs into actionable product requirements
- Partner with product leadership to develop member centric experiences that reward and recognize member loyalty
- Lead cross-functional teams through change, growth, and innovation cycles with clear goal setting across product lines and channels
- Establish strong cross-team engagement models and measurement frameworks to drive alignment and flawless execution
- Ensure all product marketing initiatives, messaging, and collateral comply with regulatory standards and internal policies
- Partner closely with legal, compliance, and risk teams to secure approvals and maintain adherence throughout campaign execution
Our take
Lending Club is a digital bank offering personal loans, auto loan refinancing, and debt consolidation to help individuals manage their finances. It provides flexible loan terms and competitive rates for a variety of needs, as well as high-yield saving and cash-back checking accounts, designed to help customers grow their money.
Focusing on digital solutions, Lending Club removes traditional brick-and-mortar branches, passing the savings on to customers through low fees and better rates. It connects borrowers with investors in a marketplace model and offers fast loan approvals and competitive interest rates.
To bolster its offering, the company acquired Tally Technologies' intellectual property (IP) to enhance its credit management services. It continues to develop and enhance its products and improve customer engagement in a bid to become a "top of mind" company with more active users.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Apr 2014
$65m
GROWTH EQUITY VC
Nov 2013
$57m
GROWTH EQUITY VC
Total funding: $332m
Company benefits
- Untracked vacation for salaried employees, which means take it when you need it, and generous paid time off for hourly team members
- A hybrid work model that balances in-office and work from home
- Leading health and safety protocols related to COVID, including complimentary at-home testing kits from Cue Health for those coming to the office
- Up to 16 weeks paid leave for new parents, plus a fully paid, phased return-to-work policy for qualified leaves
- Mothers Rooms and hospital-grade pumps in every LC office
- Generous and varied mental health benefits
- Wellness program with cash incentives — earn up to $75 per month for being active
- Paid volunteer time and donation matching
- Onsite gym, locker room, bike room, and fitness classes (depending on location)
- Café with our own in-house barista
- Stocked pantries with healthy snacks and drinks
- Technology-forward and collaborative office spaces
Company HQ
South Beach, San Francisco, CA
Leadership
Scott Sanborn
(CEO)Previously held leadership positions as the Chief Revenue Officer for publicly traded eHealth Insurance, President of RedEnvelope, Inc., and SVP at the Home Shopping Network. Joined LendingClub in 2010 and has worked as Chief Marketing Officer, Chief Operations Officer, and President before becoming the CEO in 2016.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 34 more jobs at Lending Club