Product Marketing Director, Lending Club
Member Engagement
$157-180k
+ Bonus (which is based on company performance, employee performance and eligible earnings) + Equity
More information about location
3+ days a week in office
Online personal loans
Open for applications
Online personal loans
1001+ employees
Open for applications
$157-180k
+ Bonus (which is based on company performance, employee performance and eligible earnings) + Equity
More information about location
3+ days a week in office
1001+ employees
Company mission
To transform the banking system to make credit more affordable and investing more rewarding. Its technology platform enables it to deliver innovative solutions to borrowers and investors.
Role
Who you are
- The ideal leader for this role brings a strategic, creative, analytical and results-oriented growth mindset
- Armed with a passion for finding unique and innovative ways to market products, acquire and engage members, you'll bring together an incredible team of marketers to create activities that drive the revenue, growth, and brand value
- 10+ years of relevant marketing management experience including research, positioning, messaging, and product launches in a B2C environment. Financial services experience a plus
- 8+ years of experience in big product/performance marketing, cross-sell and lifecycle marketing experience
- Passionate for driving growth through innovative product management and GTM strategies, and for solving complex problems
- Experience driving app download and engagement strategies
- Demonstrated data-driven decision-making used to drive adoption and inform positioning and go to market strategy
- Demonstrated ability in driving engagement and repeat business from existing customer base
- Ability to think strategically and translate strategy into actionable plans/tactics across a cross-functional matrix organization
- Exceptional leader with ability to prioritize competing demands, opinions and maximize team performance
- A compelling storyteller with a strategic and analytical mindset; you have deep experience engaging and educating a senior executive audience
- Have excellent written, verbal, and visual communications skills
- An ability to sell ideas well through creative and innovative presentations
- Bring extraordinary social skills; ability to build positive relationships with cross-functional team members and lead through influence
- A high-energy and willing attitude—you love to jump in and help wherever you can
- Bachelor's degree required, MBA is a plus
What the job involves
- At LendingClub, Product Marketers have end to end accountability for their products strategy and execution
- We’re looking for a Product Marketing leader to lead marketing to drive Member Engagement and Long-term relationships with LendingClub leading to multi-product penetration and brand preference
- They will leverage our suit of product offerings across Lending (Personal loans, Auto refi, Purchase Finance), Banking, DebtIQ (credit monitoring), Digital App, etc
- And orchestrate optimal customer journeys by segment and channel
- This includes identifying an optimal cross sell, offer hierarchy and rotation strategy
- Product Marketing is the heartbeat of the company and the voice of the customer, you will keep the organization connected to our Member needs through research and analysis to ensure we continually innovate to serve our them best
- This is a highly visible role that requires partnership with leadership across business lines, marketing, product, engineering, risk and finance
- You will build a deep understanding of the customer’s needs, market, the competitive landscape and how LendingClub’s offerings and experience can best deliver those needs in a compelling and differentiated way
- This is a great opportunity for a marketing leader with demonstrated Product and Growth-marketing experience who is excited to build upon the current capabilities for one of the company’s most important growth vectors
- Working with our brand team, develop and optimize Membership value proposition and build integrated go-to-market strategy across channels and segments
- Iterate on ideal product offering, positioning, and proof points through ongoing research and analysis
- Develop and execute marketing strategies that drive - enrollment DebtIQ credit monitoring product, engagement in online and mobile banking like app downloads and x-selling of various qualified products across lending and banking
- Develop annual strategy and quarterly roadmaps for engagement (App downloads, MAU, products per member, loan/deposit growth per member) to deliver against growth and engagement KPIs within defined budgets
- Work with marketing channel owners and business owners to define cross-sell opportunities
- In conjunction with marketing ops develop detailed go to market delivery schedules and ensure flawless execution
- Champion opportunities to innovate for our members through increased focus on integrated marketing and greater personalization
- Improve the end-to-end customer experience including funnel optimization, new feature development, and customer engagement in partnership with the product team. Ensure alignment around product prioritization and product launches to drive highest value and engagement for members
- Produce content that connects with Members, promoting LendingClub’s products, services, and membership benefits
- Have a strong analytical mindset, be comfortable directing analyses, interpreting and summarizing data, and drawing actionable insights from it
- Work with business, product and marketing teams to develop enhanced membership offerings
- Demonstrated experience in synthesizing and translating marketing needs into product requirements
- Partner with head of Product Management to develop compelling product vision/direction to support experiences that reward and recognize members
- Lead cross-functional teams through a rapid growth and change cycle
- Comfortable setting clear goals to ensure success across product lines, segments and channels
- Create a solid engagement model that drives collaboration across teams to ensure flawless delivery and goal achievement through an aligned measurement framework
Our take
Lending Club is a digital bank offering personal loans, auto loan refinancing, and debt consolidation to help individuals manage their finances. It provides flexible loan terms and competitive rates for a variety of needs, as well as high-yield saving and cash-back checking accounts, designed to help customers grow their money.
Focusing on digital solutions, Lending Club removes traditional brick-and-mortar branches, passing the savings on to customers through low fees and better rates. Connecting borrowers with investors in a marketplace model and offering fast loan approvals and competitive interest rates. And it's working, as the platform boasts over 5M members.
To bolster this success, the company acquired Tally Technologies' intellectual property (IP) in a strategic move to enhance its credit management services. By integrating Tally's technologies, Lending Club is set to strengthen its offerings and further improve customer engagement for a future of growth in the digital banking space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-8% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Apr 2014
$65m
GROWTH EQUITY VC
Nov 2013
$57m
GROWTH EQUITY VC
Total funding: $332m
Company benefits
- Untracked vacation for salaried employees, which means take it when you need it, and generous paid time off for hourly team members
- A hybrid work model that balances in-office and work from home
- Leading health and safety protocols related to COVID, including complimentary at-home testing kits from Cue Health for those coming to the office
- Up to 16 weeks paid leave for new parents, plus a fully paid, phased return-to-work policy for qualified leaves
- Mothers Rooms and hospital-grade pumps in every LC office
- Generous and varied mental health benefits
- Wellness program with cash incentives — earn up to $75 per month for being active
- Paid volunteer time and donation matching
- Onsite gym, locker room, bike room, and fitness classes (depending on location)
- Café with our own in-house barista
- Stocked pantries with healthy snacks and drinks
- Technology-forward and collaborative office spaces
Company HQ
South Beach, San Francisco, CA
Articles
Leadership
Scott Sanborn
(CEO)Previously held leadership positions as the Chief Revenue Officer for publicly traded eHealth Insurance, President of RedEnvelope, Inc., and SVP at the Home Shopping Network. Joined LendingClub in 2010 and has worked as Chief Marketing Officer, Chief Operations Officer, and President before becoming the CEO in 2016.
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