Data & AI Marketing Manager, Sikich
$110k
Salary given is a midpoint, but is not guaranteed.
Technology-enabled professional services
Be an early applicant
Technology-enabled professional services
1001+ employees
Be an early applicant
$110k
Salary given is a midpoint, but is not guaranteed.
1001+ employees
Company mission
To provide insights and transformative services to help strengthen every dimension of a business.
Role
Who you are
- Bachelor’s degree in marketing, communication, or related field, or equivalent practical experience
- Five (5) to seven (7) years of B2B marketing experience with proven success marketing to enterprise organizations
- Experience in professional services or enterprise technology solutions marketing required with experience in marketing technology, data analytics, or AI solutions and an understanding of the competitive landscape
- Demonstrated expertise in modern digital marketing techniques, including marketing automation, ABM, and data-driven campaign optimization with proficiency in digital marketing tools and platforms
- Excellent communication and storytelling skills with the ability to distill complex technological concepts into clear, compelling content
- Experience marketing to specific verticals (e.g., manufacturing, healthcare, financial services, insurance) with understanding of industry-specific data challenges
- Exhibits strong analytical skills with experience in marketing attribution and pipeline influence metrics
- Strong project management and collaboration skills, with the ability to manage multiple priorities in a fast-paced environment
- Proven ability to influence and collaborate with stakeholders to drive alignment and results
- Servant Leader – You are hyper focused on engaging employees, fostering their development, and building a positive culture
- Solutions Focused – You see opportunities in every business problem and can develop, articulate, and implement solutions
- Collaboration – You are a relationship builder across all levels of the organization and across all business units
- Instills Trust - You do what you say, and you follow through on commitments, you act with integrity, you are consistent and are perceived as credible
- Impact & Influence Thinking – You gain support for ideas, proposals, and solutions, and get others to act, with or without formal authority, to advance initiatives/objectives
What the job involves
- The position of Marketing Manager will be responsible for shaping and driving marketing strategy for the Data and AI service line
- This position requires a modern marketer who understands the enterprise B2B landscape and can effectively position the business for rapid growth by focusing on building awareness, generating demand, and driving client engagement to grow pipeline and drive revenue
- This role will collaborate closely with the Data and AI leadership team to develop targeted marketing content, execute strategic campaigns, and coordinate with the broader Sikich marketing team to ensure alignment and amplification across channels
- You'll lead the Data & AI marketing strategy end-to-end, owning positioning, messaging, and execution to establish Sikich as market leader
- Create compelling marketing materials such as presentations, sell sheets, case studies, blogs, and website content
- Develop thought leadership pieces, case studies, white papers and client success stories that highlight Sikich's expertise in Data and AI
- Partner with technical teams to produce webinars, podcasts, and video content showcasing our expertise
- Design and execute marketing campaigns, including Account-Based Marketing (ABM) programs targeting priority clients and industries
- Manage multi-channel campaigns (email, digital, social, events, webinars) to drive awareness and lead generation
- Drive measurable pipeline growth by aligning campaigns and programs to revenue goals
- Track and analyze campaign performance to optimize effectiveness
- Partner with sales teams on account planning and develop targeted account penetration strategies
- Collaborate effectively in a matrixed environment, leveraging corporate brand, digital, and event resources while championing Data & AI marketing priorities
- Act as the primary advocate and leader for Data & AI marketing initiatives across the firm
Our take
Sikich is a global firm specializing in technology-enabled professional services. Offering a vast variety of CPA services from audit and assurance to cybersecurity. Its customer base has grown dramatically since founding in 1982 and it now hosts a diverse roster of clients.
Looking to consistently address it's clients business challenges and opportunities, the company has been recognized over the years, notably as a Best of the Best Firm by Inside Public Accounting. It has also has experienced significant revenue growth and completed several strategic acquisitions.
The recent addition of CLA's federal government practice to this roster strengthens Sikich's position in government services, and expands its footprint in critical markets such as Washington, DC. Looking forward, with recent funding and the launch of its AI solutions studio, the company is poised to continue its growth trajectory.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Chicago Loop, Chicago, IL
Leadership
Christopher Geier
(CEO & Chairman)Previously the Founder and CEO of GEI Capital & Advisor, and a Member of the Board Of Directors for Barrington 220 School District.
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