Senior Manager of Marketing Operations, Instructure
$120-150k
+ Equity
Dynamic learning management platform
Job no longer available
Dynamic learning management platform
1001+ employees
Job no longer available
$120-150k
+ Equity
1001+ employees
Company mission
To help learners thrive in tomorrow's landscape by delivering a future-ready ecosystem.
Role
Who you are
- Minimum of 5 years as a Marketing Operations Manager or similar Operations role
- Experience in Marketing preferred
- Proven expertise in Marketing operations, business analysis, and program management
- Hands-on experience with Marketing tools (e.g., Marketo, Salesforce, Demandbase/6sense, Bizzabo, Qualified, LeanData, Google Analytics, etc.)
- Experience implementing and iterating upon Marketing tools and platforms
- Extensive experience driving a roadmap cross-functionally
- Strong passion for driving growth through technology, process, and innovation
- Proven ability to manage relationships with senior and executive stakeholders
- Ability to partner with leadership in Product, Revenue, and Customer Experience to drive growth
- Strong understanding of marketing methodologies and best practices
- Strong understanding of marketing operations methodologies and best practices
- Ability to manage complex projects and execute marketing initiatives
- Experience in programmatic execution and program management
- Strong communication skills
- Proven experience in presenting reports and data insights
- Outstanding networking and relationship management skills
- Ability to work independently and collaboratively in a fast-paced environment
- Proven ability to partner across departments and functions
- Excellent problem-solving skills
- Ability to proactively address challenges and adapt in a fast-paced environment
- Commitment to continuous improvement and innovation in processes and marketing practices
What the job involves
- As the Senior Manager of Field Marketing Operations, you will be the strategic partner and point person for our Marketing field teams, guiding the lead process, systems, and business intelligence strategy and execution across four teams of our Marketing organization: Events, International Marketing, NORAM HE and Professional Learning, and NORAM K12
- In addition to streamlining Marketing field operations, you'll maintain a business-development perspective, identify growth opportunities and collaborate cross-functionally to drive innovation across the organization
- To do this you'll work closely with Revenue Operations, Enterprise Systems, Sales, Customer Experience, and Product teams to develop scalable solutions, impact organizational metrics, and ensure alignment with our Go-to-Market strategy
- Assisting the Marketing Ops team with planning, hiring, and developing new hires into expert MOps professionals
- Foster a culture of growth and innovation across the Marketing Operations team
- Oversee tool and system needs for the Marketing Field team, including business requirements, vendor demos, implementation, and ongoing maintenance
- Drive forward the Marketing organization’s vision of success through strategic partnership and alignment with Marketing leadership and cross-functional partners
- Partnering with teams in Enablement, Engineering, GTM Systems, Product, Customer Experience, Revenue Strategy, Sales, BI, and Finance for Marketing project intake, prioritization, and handoffs
- Representing Marketing in enhancement requests and product roadmap influence, both with the Enterprise Systems team as well as the Marketing Operations Systems team
- Maintaining strong relationships with senior stakeholders for cohesive execution of Marketing strategies
- Partnering with teams for goal setting and performance tracking
- Oversee strategic Field Marketing initiatives, business process transformation, and execution of standard operating procedures (SOPs) for Marketing and SDRs
- In partnership with the Marketing Systems team, oversee internal tools for marketing system & process monitoring and prospect & customer communication
- Reporting on and identifying trends in Marketing performance data, from awareness to acquisition, to renewal
- Partner with the Business Intelligence team to ensure Marketing teams are equipped with the data needed to make decisions
- Analyze, interpret, and translate more complex data sets for the Marketing team on a regular cadence
Our take
Instructure is an education technology company, creator of the Canvas Learning Management Platform that allows schools to build digital learning environments that meet the needs of their institutions. The platform simplifies teaching, elevates learning, and eliminates the headaches of supporting and growing traditional learning technologies.
The Canvas platform has grown to become a key part of a large number of educational institutions, from pre-school to higher education. Meanwhile, the company has gone international and hit the $1 billion market cap, made a number of acquisitions and invested in R&D. In fact, much of Instructure's workforce is dedicated to R&D, which shows their focus on innovating.
Instructure was itself acquired in 2024 by KKR, which supports a broad-based equity ownership program for Instructure employees. With KKR's record of acquired companies, this is a promising development. And, as the company centres a future-oriented vision and brand strategy, it will be interesting to see what it does next.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (2 rounds)
Jun 2016
$4m
SERIES A
Aug 2015
$1.5m
CONVERTIBLE
Total funding: $5.5m
Company benefits
- Join a passionate community of educators and the people working to support them
- Access to a large course library, mentoring and coaching opportunities, and regular feedback
- Community engagement (partnerships, volunteering, free learning resources, and ongoing outreach efforts)
- Office culture that values outcomes and impact above all
- Equity and ownership programs give every employee a stake in our future
- Ownership, recognition, and celebrations of shared success
- Growth opportunities (we’re all about helping our people move into (and thrive in) new roles)
Company HQ
Cottonwood Heights, UT
Leadership
Steve Daly
(CEO)They have a BS in Mechanical Engineering and a MBA in Strategy and Finance with more than 20 years experience in hardware and software industries.
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