Senior Marketing Operations Manager, Anomalo
Go-to-Market Focus
$140-200k
Plus equity
More information about location
Automated data quality issue detection software
Job no longer available
Automated data quality issue detection software
21-100 employees
Job no longer available
$140-200k
Plus equity
More information about location
21-100 employees
Company mission
To help users automatically detect data issues and understand their root causes, before anyone else.
Role
Who you are
- 5–10 years of experience in Marketing Operations, Revenue Operations, or GTM Operations
- Strong technical proficiency in HubSpot, Salesforce, ZoomInfo, Google Tag Manager, and LinkedIn Ads
- Proven experience in building multi-touch attribution models and pipeline reporting
- Ability to balance tactical execution with strategic GTM contributions
- Strong analytical mindset with bias toward experimentation and optimization
- Highly collaborative individual with comfort working across teams — from SDRs to Sales leadership — to align workflows and signals
- Naturally curious about how AI/automation can make GTM teams more effective, and hands-on in testing new tools or processes
What the job involves
- We’re looking for a Senior Marketing Operations Manager who is equal parts campaign operator, systems thinker, and curious problem solver
- This role isn’t just about executing campaigns, it’s about constantly asking “How can we do this better, faster, smarter?” and then building the processes, tools, and data insights to make it happen
- The ideal candidate is a self-starter who thrives on finding ways to optimize our go-to-market engine and isn’t satisfied with “good enough.”
- You’ll play a critical role in shaping how we use data, AI, and automation to scale pipeline generation across Marketing, Sales, and Business Development
- If you love connecting the dots between intent signals, campaign execution, attribution models, and revenue insights — and then operationalizing those connections — this is your role
- This is a highly cross-functional position at the intersection of Marketing, Sales, BD, and RevOps, and you’ll be trusted to own systems while also influencing strategy
- This role reports to the Director of Demand Generation
- Own end-to-end campaign execution in HubSpot: emails, workflows, landing pages, forms, and QA
- Manage and optimize the account-based funnel, including scoring models, routing, and SLAs to ensure SDRs and AEs engage the right accounts at the right time
- Partner closely with SDRs and Sales to operationalize intent signals and buying group insights within the ABX framework, driving coordinated multi-channel outreach
- Partner with field marketing and SDR teams to develop and execute event lead workflows (pre- and post-event)
- Actively seek ways to streamline campaign build and execution through automation and AI tools
- Oversee integrations between HubSpot, Salesforce, ZoomInfo, and various ad platforms
- Ensure data hygiene through deduplication, enrichment, and opt-in compliance
- Ensure integrations across systems are seamless, accurate, and scalable
- Maintain accurate conversion tracking and campaign attribution across all systems
- Explore and implement AI-driven efficiencies (e.g., campaign QA automation, lead scoring enhancements, personalization at scale)
- Develop dashboards and weekly reporting that provide actionable insights for Marketing, SDR, Sales, and Leadership
- Translate raw data into business recommendations, helping the GTM team focus on the highest-impact activities
- Operationalize the use of intent data and buying signals across SDRs, Sales, and BD — ensuring signals are actionable, timely, and measurable
- Develop and refine multi-touch attribution models to measure Return on Investment (ROI) across all channels (digital, events, partners) and give visibility into what's really driving pipeline
- Manage website operations, including Content Management System (CMS) updates, landing page optimization, and conversion tracking
- Collaborate with the demand generation team on paid media execution across LinkedIn and Google Ads
- Monitor spend pacing, reporting, and ad-to-lead conversion rates
- HubSpot (marketing automation, campaign execution, reporting)
- Outreach (sales engagement)
- Salesforce (in partnership with RevOps, not as a Salesforce admin)
- Act as the connective tissue across GTM teams, making sure systems, workflows, and data are aligned
- Proactively research and recommend new processes, tools, or AI-driven strategies that make our GTM motion more effective
- Serve as the in-house optimizer: spotting bottlenecks, running experiments, and turning learnings into scalable processes
- Partner with leadership to shape how Marketing Operations contributes to long-term growth
- Process Documentation: Draft and refine step-by-step SOPs for campaign build, event workflows, enrichment, and reporting
Our take
In the realm of expanding data repositories, the detection of potentially detrimental data anomalies takes on heightened significance, especially in the context of machine learning models. Anomalo steps in with an automated solution, leveraging machine learning to tackle the critical issue of data viability.
Anomalo integrates with enterprise data warehouses, like Snowflake, where extensive corporate data is stored. Its role involves vigilant monitoring and identification of unusual discrepancies and undesirable alterations across these datasets. Given the pivotal role data plays in business operations, such early detection of issues becomes imperative.
The company is on a roll, closing out the third quarter of 2024 with an impressive 177% year-over-year growth in annual recurring revenue. With high-profile clients like BuzzFeed, Discover, and Substack, and a successful recent funding round, Anomalo shows no signs of slowing down. The new funds will fuel further advancements in its platform and help scale engineering and go-to-market teams, perfectly positioned to meet the skyrocketing demand for Anomalo's solutions.
Freddie
Company Specialist at Welcome to the Jungle
Insights
50% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2024
$10m
SERIES B
Jan 2024
$33m
SERIES B
Total funding: $82m
Company benefits
- Fully Remote: We are fully remote and believe your best work happens from where you’re most productive. We offer a generous stipend to ensure your remote office is comfortable
- Generous Time Off: Enjoy 17 company holidays and unlimited vacation time that we encourage you to take. We also have a company-wide winter break the last week of the year
- Family-Friendly: Comprehensive medical, dental, and vision insurance plans. 16 weeks of parental leave, during which you will receive your full pay. We will provide access to family planning and reproductive care to employees and their families by partnering with Carrot Fertility
- We Stay Connected: We know the importance of staying connected to one another, and make time to get together in person (in a new destination!) for a company-wide offsite each quarter
Company HQ
Chinatown, San Francisco, CA
Leadership
Elliot Shmukler
(Co-Founder & CEO)A Product and Growth leader with more than 20 years of experience with Internet Consumer Software products. Previously VP of Product and Growth for Wealthfront Inc., and Chief Growth Officer at Instacart.
Jeremy Stanley
(Co-Founder & CTO)A Data Science, Machine Learning, and AI leader. Previously CTO at Collective, Chief Data Scientist & EVP of Engineering at Sailthru, and VP of Data Science at Instacart.
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