Growth Content Writer, BusRight
School bus management platform
Open for applications
School bus management platform
21-100 employees
Open for applications
21-100 employees
Company mission
To modernize the nation's largest mass transit system, school buses.
Role
Who you are
- This is an ideal role for an experienced Growth Content Writer with exceptional attention to detail, who wants to grow within a fast-paced, high-impact environment
- This is a hands-on role for someone who wants to write content that directly influences revenue outcomes while building the foundation of BusRight’s marketing function
What the job involves
- As BusRight’s Growth Content Writer, you’ll craft the copy that fuels our demand generation efforts, from outbound email cadences and customer newsletters to case studies and event-driven communications
- You’ll collaborate with Marketing, Sales, Product, and Customer Experience teams to ensure BusRight’s messaging is polished, measurable, and aligned to pipeline impact
- Launch a closed-lost email cadence achieving 25%+ open rates and 10%+ reply rates, designed to nurture opportunities back into the pipeline
- Refresh all outbound prospecting cadence templates with high-converting, on-brand messaging tailored to Transportation Directors and district stakeholders
- Draft 5 customer case studies/white papers in the first 6 months that highlight measurable outcomes with BusRight, incorporating quotes, metrics, and strong visuals
- Refresh BusRight’s flagship one-pager for the Sales team to leverage during conferences and on-site meetings
- Manage bi-weekly product update emails to customers, ensuring clarity, consistency, and measurable engagement
- Create and manage BusRight’s monthly industry update newsletter (7,000+ recipients)
- Architect templated email frameworks for all event-driven communications, including webinar invites, in-person event promotions, conference follow-ups, and customer facing product announcements
- A Day in the Life:
- Start your morning reviewing draft newsletters and campaign performance with the Senior Marketing Lead
- Collaborate with Sales to refine outbound cadence copy and tailor messaging for Transportation Directors and key district stakeholders
- Jump into a call with the Senior Events Coordinator to finalize webinar invites, in-person event promotions, and conference follow-up cadences
- Spend part of your afternoon drafting a customer case study, gathering quotes and metrics from the Customer Experience team to highlight measurable outcomes
- Close the day by refreshing templates or finalizing copy for product updates, ensuring every message is clear, on-brand, and tied to pipeline outcomes
- Why This Role Matters:
- By creating a culture and company that prioritizes how we make people feel vs. strictly what we make, you’ll have a tangible impact by:
- Ensuring every prospect and customer-facing written communication is polished, measurable, and tied directly to pipeline outcomes, resulting in higher demo booking rates and more efficient sales cycles
- Equipping Sales with high-quality case studies, one-pagers, and collateral that accelerate trust and shorten the path from first meeting to BusRight partner
- Strengthening customer relationships through bi-weekly product updates and monthly newsletters that keep stakeholders engaged, informed, and connected to BusRight’s mission
- At BusRight, you’ll craft the stories and communications that move districts to take action. This is your chance to shape the brand of a company transforming how millions of kids get to school…let’s build something unforgettable together
Our take
In the US, there is a growing student transportation crisis from school bus driver shortages, intricate route planning, and increasing demands from parents and caregivers for better communication and safety. With an estimated 480,000 buses carrying over 26M students daily, and an annual expenditure of nearly $30 billion, the challenges facing the sector are substantial.
To tackle these issues, BusRight leverages proprietary technology including routing software, real-time GPS, dynamic driver navigation, and a bus-tracking app for parents. The platform simplifies route management for school administrators and drivers while offering parents peace of mind regarding the whereabouts of their children.
BusRight saw a revenue increase of over 700% in 2022, as well as minimal customer churn, reflecting the growing demand for its services. Funding awarded in 2023 allowed it to increase its headcount, accelerate product development, and expand its customer base. It's offering not only streamlines school transportation but also fosters a sense of confidence among caregivers, while allowing school administrators to focus on education rather than transportation logistics, all making it a strong option in the space.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
May 2023
$10.6m
EARLY VC
Mar 2021
$2.5m
SEED
Total funding: $13.2m
Company benefits
- Learning + WFH budget: $500 annual personal learning and work-from-home budget
- Compassionate Leave: 15 days of compassionate leave - care for an ill family member or loved ones lost
- Personal Credit Card: Your BusRight credit card can be used for customer visits, conference travel, and more
- Health Insurance: Comprehensive benefits package which includes medical, dental, vision, life, disability, and more
- PTO: Mandatory 10 days paid time off for you to celebrate birthdays, travel, relax, and reenergize
- Flexible Hours: To support your optimal work-life balance
- Remote First: Design your own work environment: coffee shop, co-working space, and more
Company HQ
Upper West Side, New York, NY
Leadership
Keith Corso
(Co-Founder & CEO)Prior to BusRight they worked as an Investment Manager at IDEA. They also served as a Corporate Manager at Operation Space and as a Venture Director/Scout for Origin and MassMutual Ventures.
Chris Fischer
(Co-Founder & Advisor)Graduated from the University of Pennsylvania with a B.E. in Computer Science. Previously a Software Engineering Intern at NVIDIA, Google, and Robinhood.
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