Director of Product Marketing, Arkose Labs
$160-190k
Office located in San Mateo, CA
Fraud detection platform
Be an early applicant
Fraud detection platform
201-500 employees
Be an early applicant
$160-190k
Office located in San Mateo, CA
201-500 employees
Company mission
Arkose's mission is to undermine the economic drivers behind fraud, compelling perpetrators to abandon their attacks.
Role
Who you are
- Experience: 10+ years of B2B product marketing experience, with a strong background in launching and marketing security software solutions
- Industry Knowledge: Deep understanding of application security, bot detection, fraud prevention, or identity management; experience in financial services, e-commerce, telecom, or gaming sectors is a plus
- Strategic and Hands-On: A proven ability to navigate between high-level strategy and detailed execution in a fast-paced, high-growth environment
- Customer Focus: Demonstrated ability to translate complex technical concepts into compelling, business-focused value propositions
- Collaboration Skills: Exceptional ability to influence and collaborate across product, sales, and marketing teams, earning trust and credibility at all levels
- Communication: Clear, concise, and persuasive written and verbal communication skills
- Problem Solving: Strong analytical mindset with a passion for tackling complex challenges and delivering impactful results
- Can-Do Attitude: A proactive, resourceful, and collaborative approach to driving success
What the job involves
- We are seeking a dynamic and experienced Director of Product Marketing to join our Product team and drive go-to-market strategies that resonate with our customers and differentiate us in a competitive landscape
- Reporting directly to the Head of Product, you will play a pivotal role in shaping our product narrative, launching new capabilities, and bridging the gap between our technology and market needs
- Product-Centric Go-to-Market Strategy:
- Collaborate with product management to define and refine product value propositions, ensuring alignment with customer needs and market trends
- Lead the development and execution of go-to-market strategies for new product features and capabilities, driving awareness and adoption
- Create customer-centric messaging frameworks, personas, and segmentation strategies to position Arkose Labs as the leader in bot defense and account security
- Product Launch and Promotion:
- Develop and manage comprehensive product launch plans, ensuring cross-functional alignment across sales, marketing, and product teams
- Produce high-impact sales and marketing collateral, including presentations, solution briefs, and competitive materials, to clearly communicate product value and differentiation
- Continuously refine product messaging and proof points based on customer feedback, market trends, and performance metrics
- Customer and Market Insights:
- Partner closely with product management, customer success, and sales teams to deeply understand customer pain points, business challenges, and evolving needs
- Monitor market trends and competitive landscapes, translating insights into actionable strategies and materials for positioning and messaging
- Engage directly with customers, prospects, and analysts to gather insights and validate positioning
- Sales Enablement:
- Equip the sales team with tailored tools and training, including product presentations, battle cards, and objection handling guides, to enhance their effectiveness
- Foster alignment between product and sales teams to ensure seamless communication of product value during the sales cycle
- Thought Leadership and Content Creation:
- Partner with the broader marketing team to craft compelling campaigns that amplify our product story and resonate with target audiences
- Contribute to the creation of white papers, blogs, webinars, and other thought leadership materials that highlight Arkose Labs’ innovation and expertise
- Represent Arkose Labs as a domain expert at conferences, webinars, and in analyst briefings, delivering impactful presentations that showcase our product’s value
Our take
Founded in 2017, Arkose Labs is a fintech company providing a platform that helps detect and manage fraud and abuse. The Arkose Labs risk engine picks out behavioural patterns and anomalies to assess the ‘riskiness’ of users, and more friction is applied the more a user seems likely to attempt fraudulent activity.
Internet crimes in the US claim billions from US citizens every year, and there are no signs of this slowing down. Furthermore, as an increasing number of businesses access and process large amounts of personal data, the urgency for robust and effective fraud prevention tools is increasing in step. Arkose Labs are seeing good growth to match this upswing. They have strong backers in Microsoft and Paypal, and their customer base includes the likes of EA and Twilio.
Similar fraud prevention companies have been cropping up with competitively strong investment over recent years. So Arkose Labs’ focus on retail, gaming, and fintech sectors is a smart strategy to narrow the field. In 2024 it embarked on key leadership hires and continues to perform strongly.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
May 2021
$70m
SERIES C
Mar 2020
$22m
SERIES B
Total funding: $99.5m
Company benefits
- 401k
- $1000 stipend to set up a home office
- Work from home opportunities
- Health insurance
Company values
- People - Our people are our most valuable resource and are independent thinkers who make data-driven decisions and take ownership and accountability in all the things that they do
- Customer obsession - We empathise with our customers and obsess about solving their problems
- Team work - We demonstrate respect, trust, integrity, and communicate openly with a positive can do attitude and constructively challenge one another
- Execution - We execute with precision, professionalism and urgency
- Security - Security is the lens through which we implement our processes, procedures, and programs
Company HQ
Hayward Park, San Mateo, CA
Articles
Leadership
Kevin Gosschalk
(CEO)After graduating from the Queensland University of Technology with a Bachelor in Interactive Entertainment, Kevin worked in biomedical research to use machine technology to detect diabetes and then founded SwipeAds, which prevented Ad fraud. They have been a council member of the Forbes Technology Council.
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