Suburban Market Expansion Specialist, Taskrabbit
$80-111k
+ Bonus
More information about location
2 days a week in office
Outsourcing marketplace for everyday tasks
Be an early applicant
Outsourcing marketplace for everyday tasks
1001+ employees
Be an early applicant
$80-111k
+ Bonus
More information about location
2 days a week in office
1001+ employees
Company mission
TaskRabbit's mission is to revolutionize the future of work.
Role
Who you are
- This role is ideal for someone who thrives on solving difficult growth problems, can blend data with local insight and isn’t afraid to roll up their sleeves to build hyperlocal, custom growth strategies
- 6+ years in growth, strategy, or operations roles in a consumer platform or marketplace business
- Experience diagnosing and solving underperformance problems in existing markets with an emphasis on supply and demand imbalances
- Strong intuition for local nuance, with the ability to differentiate between a suburb and its city core, and act on those insights
- Proven ability to build cross-functional strategies that blend data, research and experimentation
- Skilled at balancing analytical rigor with a scrappy execution mindset across new and traditional channels
- A bias for action and a drive to make underperforming markets suburbs and edges “work.”
- Experience using Sigma, Looker, or similar BI tools
What the job involves
- We are seeking a Lead of Suburban Growth to take charge of solving one of Taskrabbit’s largest puzzles: how to unlock meaningful, scalable growth in suburban pockets where we already operate but see massive opportunity
- These areas, often overlooked next to their metro core’s, hold untapped potential for high-margin growth and long-term client value due to their Client profile
- You’ll define the Suburban Playbook, combining research, channel testing, and go-to-market experimentation to help us crack the code on supply and demand in these market suburbs
- This position reports to the Director of US Commercial Operations and sits within the Commercial organization
- Identify high-potential suburban pockets within Cornerstone and Momentum metros and deploy myriad strategies to increase revenue in these areas
- Build suburb-specific GTM strategies that account for unique behaviors, needs and intent across submetro cohort types (Outer Core, Suburb, Edges)
- Conduct user and market research to understand suburban barriers and unlock targeted messaging, category focus and engagement tactics
- Pilot grassroots awareness channels like Facebook groups, local PR, NextDoor, universities and neighborhood communities
- Collaborate with Marketing to merchandise suburb-appropriate categories and adapt SEM strategies to improve CPJs in zips with strong LTV
- Work with Analytics and TSMs to close the invoice ratio gaps to within +/- 1ppt of metro cores
- Reassess and redefine suburban groupings, recognizing that one size does not fit all (Fairfield ≠ New Haven and Hamptons ≠ Manhattan)
Our take
Back in 2011, TaskRabbit took full advantage of a growing trend - that technology enables consumers to do more commerce in their homes than ever before. Its marketplace connects users to "Taskers" that can perform virtually any role customers require, such as heavy lifting and cleaning, etc.
TaskRabbit's product is diverse, with the potential to enter any commerce sector in the world. In 2017, the company was acquired by IKEA, which gave it the resources to undergo a data-driven European expansion which included launching in Germany and France, as well as increasing services in densely-populated UK areas.
By developing internationally, while also emphasising its offerings as a delivery service, the company has set itself up on the world stage. Having continued to grow and expand its offerings, TaskRabbit remains a key player in the gig economy, with every sign that it will continue its successes into the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2012
$14m
Dec 2011
$19.2m
Total funding: $33.2m
Company benefits
- Remote first and highly connected
- Employee-covered health care
- 401k with match
- Flexible PTO
- Paid holidays & recharge weeks
- Wellbeing allowance and free access to HeadSpace and Spring Health
- Paid parental leave, adoption assistance, and reproductive health assistance
- Speaker series, career paths, and an annual education allowance
- IKEA discount, Taskrabbit credit, and productivity stipend
Company HQ
Potrero Hill, San Francisco, CA
Leadership
Ania Smith
(CEO)Several years of experience in leadership at companies like Expedia, Uber, Airbnb and Walmart.
Salary benchmarks
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