Senior Customer Advocacy Manager, Fieldguide
$155-180k
+ Equity & Bonus
Software for assurance & advisory firms
Open for applications
Software for assurance & advisory firms
101-200 employees
Open for applications
$155-180k
+ Equity & Bonus
101-200 employees
Company mission
Fieldguide's mission is to increase trust in commerce and capital markets.
Role
Who you are
- Fieldguide is seeking a passionate, customer-focused Senior Customer Marketing Manager to build and manage our customer marketing program
- You have 6+ years of experience in a customer marketing role within a fast-growing B2B technology company
- Strong understanding of customer retention strategies and customer relationship management
- Excellent communication and interpersonal skills
- Proficiency in using customer feedback tools and analytics platforms
- Ability to create compelling content and manage multiple projects simultaneously
- Strong analytical skills and data-driven mindset
What the job involves
- The ideal candidate will develop and execute comprehensive strategies to expand our customer base and grow our existing customer business
- This role will also focus on increasing customer retention and engagement, nurturing customer advocates, and enhancing overall customer satisfaction
- Create content, resources, and lead programs to help drive customer expansions
- Develop and execute strategies to increase customer retention and engagement and work closely with the customer success team to align on customer goals and outcomes
- Work with product marketing to create resources that help customers maximize the value of our product
- Serve as a liaison between customers and the product team to relay customer insights and suggestions
- Create, launch, and manage Customer Advisory Boards (CAB)
- Create and manage customer loyalty programs, customer reference and testimonial programs and execute strategies to foster a sense of community among customers
- Manage, and grow and monitor online customer communities, collaborating closely with Customer Success (CS) leaders
- Create case studies and success stories showcasing customer experiences and manage educational content, such as tutorials, webinars, and product training sessions
- Track and report on key customer marketing metrics, such as customer satisfaction, Net Promoter Score, and customer lifetime value
Our take
Fieldguide offers a cloud-native collaboration and automation platform for accounting and advisory practices. The idea is to make workflow and collaboration more streamlined, and automate parts of it altogether, for teams working on cybersecurity, risk, and ESG audits.
Fieldguide has launched with a focus on three high-demand and high-growth areas of business. With cybersecurity and ESG in particular seeing increased corporate investment, thanks to the steep costs of error or regulatory non-compliance, demand for tech that can help manage this influx of auditing work is likely to grow fast. Indeed, Fieldguide received an impressive funding injection in 2024 that will help expand the kinds of audits its product applies to, as well as grow its team.
Fieldguide has already netted some key audit and advisory firms as clients, suggesting that the young company is onto something good. Internal productivity tools are booming across multiple industries, with automation also seeing a significant uptake for enterprise businesses. If Fieldguide can successfully manage its scale-up, it could become an important software player.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
55% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2024
$30m
SERIES B
Mar 2022
$17m
SERIES A
Total funding: $47.4m
Company benefits
- Health
- Dental
- PTO
Company HQ
Eureka Valley, San Francisco, CA
Leadership
Chris Szymansky
(Co-Founder & CTO)Previously co-founded live video streaming platform Vivo, before moving on to work in software development at Fireman Creative. Subsequently held various high level positions, including CTO at JazzHR, and VP of Engineering, Product, and Design at Atrium.
Jin Chang
(Co-Founder & CEO)Originally a Management Consultant at EY, before co-founding blockchain aggregation API company, Bitbutter. Moved on to serve as Chief of Staff at Atrium.
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