Performance Marketing Lead, Warp

• 8+ years of experience in growth roles: performance marketing, demand generation, lifecycle marketing, ideally spanning across consumer/developer and enterprise
• Proven success managing self serve and enterprise acquisition, activation, and monetization
• Strong analytical skills: with deep experience in segmentation, attribution, cohort analysis, funnel modeling and experimentation frameworks
• Proven track record improving conversion and activation on large-audience web properties
• Hands-on experience setting up tracking, events, and lifecycle/CRM systems for precise funnel measurement
• Excellent written and verbal communication skills, with the ability to translate technical concepts into compelling messages for developers
• You are willing to roll up your sleeves to do all things necessary to make an early-stage startup successful

Desirable

• We’re looking for a data-driven, hands-on growth leader to own paid and lifecycle marketing for Warp across self-serve and enterprise
• For self-serve, you’ll drive acquisition across digital channels (paid search, Reddit, YouTube, retargeting, SEO/GEO) and partner closely with Product to improve activation, engagement, and monetization
• For enterprise, you’ll drive pipeline through ABM motions and targeted digital acquisition
• This is a collaborative, hands-on leadership role where you’ll partner with Product, Engineering, Data, and GTM to build, test, launch, and optimize the funnel
• You'll define the acquisition approach across both self-serve (PLG) and enterprise, responsible for driving top-of-funnel acquisition and monetization/pipeline
• Set strategy around channel mix, activation loops, audience targeting, and scaling budget
• Prioritize opportunities based on retention, efficiency, and path to profitable growth
• Lead paid and performance channels from hypothesis to execution
• Build and iterate A/B test frameworks, campaign planning, targeting strategy, creative testing, and channel optimization
• Own measurement of CAC, ROI, payback performance, and confidence-building around ROAS/payback models for scaled spend
• Build persistent, personalized user journeys for self serve and enterprise users segmented by role, usage, and intent
• Design scaled activation and retention paths across email, push, and in-product messaging
• For enterprise, guide accounts toward SQLs through targeted nurture, product signal mining, and pipeline-aware triggers
• Own Warp’s web surfaces – homepage, landing pages, product pages, etc – to improve discoverability and conversion
• Lead A/B experiments with Product and Design, improving conversion, activation, and engagement without sacrificing efficiency
• Manage and optimize core platforms, including Customer.io, HubSpot, Framer, etc to improve personalization, predictive targeting, and performance
• Maintain clean taxonomy, triggers, and automation infrastructure that supports agent-first delivery, segmentation, and product signal capture
• Maintain dashboards covering the full funnel (awareness, activation, upgrades, etc)
• Surface experiment insights, channel retention, funnel health, and cost efficiency findings to the team
• Lead forecasting, pacing, and execution readouts for both self-serve and enterprise