Senior Lifecycle Marketing Manager, Calendly

$140.3-227.7k

+ Eligible for our Quarterly Corporate Bonus program (or Sales incentive) & equity awards. Salary varies depending on location

Braze

Senior and Expert level

Remote from US

More information about location

Automated appointment scheduling

Be an early applicant

Automated appointment scheduling

501-1000 employees

B2CB2BEnterpriseInternal toolsProductivitySaaSMobileAutomation

Be an early applicant

$140.3-227.7k

+ Eligible for our Quarterly Corporate Bonus program (or Sales incentive) & equity awards. Salary varies depending on location

Braze

Senior and Expert level

Remote from US

More information about location

501-1000 employees

B2CB2BEnterpriseInternal toolsProductivitySaaSMobileAutomation

Company mission

To provide broad and deep support for various meeting scenarios, and make scheduling easier and more efficient.

Job

Company

Role

Who you are

7+ years of experience in lifecycle marketing, with a focus on customer growth, retention, and engagement, ideally within a B2B SaaS environment
Demonstrated success working with a self-serve product and a proven track record of driving customer adoption, engagement, and long-term retention through strategic lifecycle marketing
Proficiency with lifecycle marketing platforms (Braze preferred) and a strong understanding of A/B testing, segmentation strategies, and data analysis
Strong ability to interpret customer behavior data and translate it into actionable insights that enhance the customer experience
Expertise in crafting personalized, customer-first messaging that aligns with users’ needs and encourages meaningful product engagement
Exceptional project management skills, with the ability to manage multiple initiatives, prioritize effectively, and meet deadlines
Strong collaboration skills, with the ability to work across departments and align on common goals to drive growth and customer lifetime value

What the job involves

We’re looking for a Senior Lifecycle Marketing Manager to play a pivotal role in driving customer growth and long-term retention at scale. You’ll design and execute data-driven strategies that improve customer engagement and increase the long-term value our customers gain from Calendly
By leveraging key insights you will craft campaigns that expand our customer base and deepen relationships, ultimately driving greater impact across the business
Designing and optimizing lifecycle marketing strategies that focus on expanding customer engagement, driving growth, and ensuring long-term retention
Developing and implementing highly targeted, personalized email campaigns that speak to customers’ needs and encourage deeper product adoption
Collaborating with Product, Product Marketing, and Customer Success teams to incorporate new features and insights into your lifecycle campaigns, ensuring customers have the tools and information they need to succeed
Running strategic experiments to test messaging, timing, and content, using data-driven insights to refine campaigns and optimize results
Analyzing customer behavior and product usage data to identify growth opportunities and continually improve lifecycle marketing strategies
Keeping customer-first principles at the heart of your work, ensuring that all messaging and campaigns are aligned with customers’ needs and preferences

Application process

Qualified individuals will be invited to schedule a phone interview with a member of our recruiting team. This is a great time to ask any initial questions you have about the company or the role
Next, we’ll put you in direct contact with your potential manager. You’ll get a chance to learn even more about life at Calendly, the responsibilities within your role, and the qualities needed to succeed here
Then, you will perform an interview exercise, where you can highlight your skills
Next, or in parallel, you’ll meet with your potential team members
Finally, we connect with those you’ve worked with before, to learn more about the impact you can make, the value you bring, and the best way to set you up for success at Calendly
We aim to provide an inclusive and equitable experience to everyone who expresses interest in working at Calendly. The recruiter assigned to this role will keep you informed every step of the way

Our take

Calendly is a cloud-based scheduling service that is straightforward to use. It allows around 10 million customers per month to connect and make appointments based on their available times without having to send emails back and forth.

The platform offers four different plans - allowing individuals, small companies, and large enterprises alike to make use of these services. Calendly's growth to date been based mostly around a very organic strategy. Its invites become links to Calendly itself, so people who like it can, and do, start to use it.

There are a handful of competing products on the market, including offerings from Doodle and Microsoft, but Calendly's customer-friendly design has won it attention and allowed it to carve itself a space in the field. Impressive funding has contributed to the company's expansion, allowing it to capitalize on the increasing popularity of home and hybrid working.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

21% employee growth in 12 months

Glassdoor (3.2)

Trustpilot (3.8)

Company

Funding (2 rounds)

Jan 2021

$350m

SERIES B

Apr 2014

$0.6m

SEED

Total funding: $350.6m

Company benefits

Quarterly Bonus
Equity
Home Office Setup
Technology
Pick Your Own Perk
Flexible Time Off
Vacation Stipend
Parental Leave
Health and Wellbeing
Fun Community Events
401k Company Match

Company HQ

Atlantic Station, Atlanta, GA

Leadership

Tope Awotona

(CEO)

Having studied at the University of Georgia, they worked as an IBM Sales Rep and for Perceptive Software, Vertafore, and EMC as an Account Manager. They left the latter in 2014, having founded Calendly in February 2013.

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