Director of B2B Marketing Enablement & Strategy, Mastercard
CA$138-221k
Global payments technology company
Be an early applicant
Global payments technology company
1001+ employees
Be an early applicant
CA$138-221k
1001+ employees
Company mission
To connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible.
Role
Who you are
- 10+ years of experience in B2B marketing, marketing operations, consulting, or strategic program management
- Proven track record leading large, complex cross-functional initiatives or integrations (ideally involving multiple business units or acquired companies)
- Strong understanding of marketing planning, go-to-market execution, and performance measurement
- Excellent stakeholder management skills: able to influence without direct authority, facilitate decision-making, and manage competing priorities
- Comfortable building structure where there isn’t any yet; able to turn ambiguous goals into clear plans, milestones, and accountabilities
- Strong communication skills, both written and verbal, including experience preparing and delivering updates for senior leadership
- Experience in Services, cybersecurity, SaaS, or technology marketing is preferred but not required
What the job involves
- Mastercard continues to expand its Services portfolio, including through recent acquisitions
- As these organizations remain operationally independent, we coordinate our approach to planning, storytelling, and how we show up in the market across marketing teams
- The Director, B2B Marketing, Strategy will lead this cross-team integration work and establish the operating model that connects Services Marketing with the acquired Services organization
- This role leads joint planning and project manages collaboration across storytelling frameworks, branding, online and in-person campaign execution, reporting, and governance. It ensures the right teams are aligned, moving, and delivering against a shared plan
- Lead joint planning and project manage collaboration between Mastercard marketing and the acquired Services marketing organization across storytelling frameworks, brand guidance, event execution, reporting, and governance
- Serve as the primary connector and escalation point between stakeholder groups, ensuring clear ownership, aligned priorities, and transparent communication
- Stand up and manage an integration workplan, including milestones, dependencies, risks, and status reporting
- Serve as the Marketing representative during the corporate integration process, involving appropriate subject matter experts from the marketing team as required
- Design and maintain the operating model that governs how the two organizations plan, execute, and measure joint marketing activities
- Develop and maintain an Integration Playbook that documents roles, processes, cadences, and decision rights across teams
- Define and embed the rhythms of business for this work (e.g., annual planning touchpoints, quarterly reviews, and regular alignment forums)
- Partner closely with Marketing Strategy, Product/Portfolio Marketing, Events, Digital, Field, and regional teams to ensure integration work aligns to overarching priorities and GTM strategy
- Coordinate with Marketing Operations, Finance, and Analytics teams on shared reporting, KPIs, and visibility into performance
- Work with leaders in the acquired organization to ensure their needs and growth goals are reflected in joint plans
- Define and coordinate the reporting needed to track integration progress and joint marketing performance
- Provide regular updates to senior stakeholders on status, risks, and decisions needed
- Ensure integration learnings and best practices are documented and shared, including recommendations for future acquisitions or cross-business programs. Strategic Programs
- Once the initial integration model is established, lead or support additional strategic programs that cut across portfolios or require cross-team coordination (e.g., new Services initiatives, operating model changes, or other marketing integrations)
Our take
Mastercard is in the global payments business, and operates the world's fastest payments processing network. Its products and solutions have become central to everyday commerce across the world, in activities ranging from shopping and travelling to running businesses.
As the economy has become more and more digitised, Mastercard has been a leading player in helping businesses and individuals across the globe embrace card payments and digital banking. One of the world's largest companies, its revenue has seen consistent gain in the last 20 years.
The challenge for modern payments companies is that payments are always changing, as seen in the astronomical rise of contactless payments over the last decade. Mastercard's acquisition of blockchain systems, and an overall focus on leveraging its technology towards a digital economy, has placed the company in good stead to keep up to date with current trends, like cryptocurrency, in the digitised payments world.
Steph
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Company benefits
- Gym membership
- Share purchase options
- Extra holiday purchase optional
- Work from home opportunities
- Health insurance
Company HQ
Purchase, Harrison, NY
Leadership
Michael Miebach
(CEO)Has served in a variety of roles at the company, including President and CPO. Currently Board Member at IBM, Accion, the World Resources Institute, the US-India Strategic Partnership Forum, and the Metropolitan Opera. They are also a Trustee of USCIB.
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