Senior Growth Marketing Manager, Rula

• 7+ years of B2B Growth Marketing or Lead Gen experience including end-to-end campaign management
• 3+ years of Account Based Marketing campaign and Persona Based targeting experience
• Bachelor’s degree in Marketing, Business Administration, Healthcare Administration, or a related field. MBA or other advanced qualifications are a plus
• Strong understanding of digital marketing channels (email, SEO, SEM, social media, content marketing, etc.)
• Proficiency in marketing automation platforms (HubSpot, Marketo, Pardot) and CRM tools (Salesforce, etc.)
• Ability to translate complex technical solutions into simple, compelling messaging
• Strong analytical skills with a data-driven approach to campaign optimization

Desirable

• The Sr. Growth Marketing Manager- B2B Partnerships will be responsible for developing and executing high-impact marketing strategies aimed at generating payers brokers, employers, health systems and PCP demand, fostering long-term client relationships, and positioning Rula as a leader in the mental healthcare space
• This person will collaborate closely with cross-functional teams (including Commercial teams, Product, and Account Delivery), and have ownership of the marketing strategy from conception through execution
• The ideal candidate will have a deep understanding of the healthcare technology landscape, a strong grasp of B2B marketing tactics, and a proven ability to influence key decision-makers within healthcare organizations