Senior Growth Marketing Manager, Rula
B2B Partnerships
$153.8-171.9k
Offers Equity
Matching people with therapists
Job no longer available
Matching people with therapists
501-1000 employees
Job no longer available
$153.8-171.9k
Offers Equity
501-1000 employees
Company mission
To make mental healthcare work for everyone.
Role
Who you are
- 7+ years of B2B Growth Marketing or Lead Gen experience including end-to-end campaign management
- 3+ years of Account Based Marketing campaign and Persona Based targeting experience
- Bachelor’s degree in Marketing, Business Administration, Healthcare Administration, or a related field. MBA or other advanced qualifications are a plus
- Strong understanding of digital marketing channels (email, SEO, SEM, social media, content marketing, etc.)
- Proficiency in marketing automation platforms (HubSpot, Marketo, Pardot) and CRM tools (Salesforce, etc.)
- Ability to translate complex technical solutions into simple, compelling messaging
- Strong analytical skills with a data-driven approach to campaign optimization
Desirable
- While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement
- Experience in healthcare IT, health tech, or SaaS marketing
- Experience building B2B programs and campaigns from the ground up
- Familiarity with healthcare regulations (e.g., HIPAA, HITECH, GDPR) and industry-specific compliance requirements
- Experience collaborating cross-functionally in a fast-paced environment
What the job involves
- The Sr. Growth Marketing Manager- B2B Partnerships will be responsible for developing and executing high-impact marketing strategies aimed at generating payers brokers, employers, health systems and PCP demand, fostering long-term client relationships, and positioning Rula as a leader in the mental healthcare space
- This person will collaborate closely with cross-functional teams (including Commercial teams, Product, and Account Delivery), and have ownership of the marketing strategy from conception through execution
- The ideal candidate will have a deep understanding of the healthcare technology landscape, a strong grasp of B2B marketing tactics, and a proven ability to influence key decision-makers within healthcare organizations
Our take
More than half of adults in the US will be diagnosed with a mental illness during their lifetime, and yet inaccessibility of treatment remains a huge problem. That’s what Rula aims to solve, with its platform that matches users to therapists that are covered by their insurance.
The company, formerly known as Path, is partnered with a number of major health insurers, including UnitedHealthcare and Anthem, making it an accessible service for millions of Americans. It allows users to browse therapists almost instantly, with just a short questionnaire to fill in before their matches are shown.
Though the market for tech services offering mental health provision is an overstuffed one, with giants like BetterHelp as well as newer competitors, Rula's partnerships with insurers set it apart. The business has been steadily growing, and significantly bolstered its executive team in 2023. Its recent rebrand was designed to emphasise its vision to improve not only access to mental health care, but also clinical outcomes.
Freddie
Company Specialist at Welcome to the Jungle
Insights
73% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2022
$88m
SERIES B
Apr 2021
$17.5m
SERIES A
Total funding: $110.9m
Company benefits
- The ability to work remotely from any location in the US
- Pay and benefits that aren’t geo-locked
- Two company-wide shut-down weeks a year for self-care
- Access to 401(k) personal retirement plan
- Paid parental leave to support you and your family
- Medical, dental, and vision employer insurance plans
- Employee Assistance Programs (EAP) through our insurance
- The equipment you need for your home office
Company HQ
Los Angeles, CA
Leadership
Josh Bruno
(Co-Founder & CEO)Formerly the founder and CEO of Hometeam, they have also worked as a Software Engineer at both Yahoo! and Silicon Laboratories, a Venture Investor at Bain Capital Ventures, and an Associate Consultant at Bain & Company.
Gabe Diop
(Co-Founder)Previously a Sales Solution Specialist at Linkedin, before becoming Head of Sales at FEAT Socks. They have also worked in Business Development at Catalant Technologies and in Partnerships at Spruce Health.
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