Account Manager, Sine Digital
Shows
$70-90k
Excel
Google Sheets
Mid and Senior level
New York
Performance marketing agency
Open for applications
Performance marketing agency
21-100 employees
B2BMarketingEntertainmentEvents
Open for applications
$70-90k
Excel
Google Sheets
Mid and Senior level
New York
21-100 employees
B2BMarketingEntertainmentEvents
Company mission
To be the global leading performance marketing agency for entertainment and sports, powered by our exceptional people and data science.
Role
Who you are
- The ideal candidate will have proven knowledge and experience in managing digital strategy and campaigns through paid search, paid social, programmatic advertising channels and email marketing
- The nature of the role also demands a track record of working directly with clients to explain, inspire, execute and measure performance marketing campaigns across a range of budgets, as well as a high level of flexibility, common sense and attention to detail
- Proven track record of consistently developing digital strategies for live entertainment (Broadway, Arts & Culture, Attractions), and delivering excellent results across relevant digital channels and platforms, whilst leading and maintaining client relationships
- Being an ambitious and positive team player with a passion and curiosity for digital marketing, ready to take the next step in your career
- Proven experience in leading and nurturing relationships and communications with a range of key stakeholders, including anticipating client needs and expectations, persistently driving key strategic and budget decisions in the best interests of campaign performance and the agency, and adapting communication styles appropriately
- Ability to take the lead on forming digital strategies and plans, ensuring consistent excellence in their delivery and being agile when faced with challenges and opportunities
- Proven knowledge and experience in advanced reporting and performance measurement, including producing customised and relevant key insights for clients from a range of data sources
- An open, supportive and data-driven approach for the performance and outputs of key client accounts and other team members
- Desire to work across a broad range of live entertainment clients, from theatre shows to music festivals and immersive experiences
- Thirst for knowledge and passion for self development, as well as a willingness to learn and work across a broad spectrum of digital channels and platforms
- Impeccable attention to detail in all areas of your work
- Willingness to understand and embody SINE’s values of Knowledge & Expertise, Transparency, Collaboration, Innovation and Passion
- Outstanding interpersonal, verbal and written communication skills, including an ability to communicate complicated information in a straightforward way for our clients
- Proven practical knowledge of Google Drive and/or Microsoft Office Applications, especially Sheets/Excel and Google Slides/PowerPoint
- Ability to thrive when working under pressure to strict deadlines, in a constantly changing environment, whilst maintaining a professional service
- Highly-developed creative problem-solving skills
What the job involves
- The Account Manager reports in to the Account Director in New York and plays a key role in managing client relationships for a portfolio of touring and theatrical productions, including Broadway, Off-Broadway, and national tours
- His role plays a critical role in communicating digital marketing strategies, and overseeing project management across various services including Website Development, CRM, Digital Media, SEO and Creative Performance Analysis
- As an Account Manager at SINE Digital, you’ll get your hands dirty with all sorts of exciting and pioneering digital work and have a range of key responsibilities
- Serve as the primary point of contact for assigned clients, maintaining regular communication to understand their goals, challenges, and expectations
- Work alongside the Media/channel teams to identify opportunities in and outside of the scope of work
- Proactively support the Account Director and wider team with strategic touch points with clients such as QBRs and PCAs
- Provide proactive recommendations and solutions to optimize campaign performance and achieve client success
- Work closely with the Account Director and other team members to develop comprehensive digital marketing strategies tailored to each client's needs
- Translate client requirements into actionable plans, ensuring alignment with industry best practices and emerging trends
- Monitor and analyse campaign performance metrics to identify areas for improvement and optimization
- Stay up-to-date on industry trends, promising practices and emerging technologies to continually improve digital marketing efforts
- Collaborate with the wider team to ensure optimal campaign efficiency across accounts, whilst analysing and assessing comparable performance of past SINE Digital campaigns
- Attending and leading relevant training sessions
- Coordinate project timelines, resources, and deliverables to ensure timely and successful execution of digital marketing initiatives
- Collaborate with internal teams including SEO, website development, media, data & insights, and tech to ensure seamless project delivery
- Conduct regular project meetings with clients to provide updates, gather feedback, and address any concerns or issues
- Administer all budget activity, including budget recommendations, invoicing and billing status
- Utilize data analytics tools to track campaign performance across various digital channels
- Generate insightful reports and presentations to summarise key findings, trends, and recommendations for clients
- Present and analyse performance metrics, dashboards and KPIs to track the effectiveness of digital marketing initiatives and provide actionable insights to clients
- Support the Account Director and other team members with new business opportunities
- Support with creating proposal decks to pitch campaigns to potential clients
- Identify opportunities to introduce additional SINE services where relevant to clients
- In return, we’ll give you the opportunity to work with an amazingly dynamic and talented team on some incredible live entertainment experiences in a truly special working environment
- We’ll also enable you to broaden your skill set across digital channels as we provide you with a highly progressive training and development program
- As a group company in a period of rapid international growth, we can offer exciting opportunities for progression in and enrichment of your career
Our take
Sine Digital is a performance marketing agency for the experiences sector. The company uses data science and technology to deliver campaigns based on audience insights that support sustainable, better returns and reduce marketing "wastage".
It is this insight-first approach that makes the company stand out, as well as using innovations in tech to drive its marketing services. For example, Sine leverages AI to help develop creative assets, and supplies real-time market research so clients can adapt their strategies where needed.
Sine Digital certainly has promise, but it will take time to see how the space responds to its offering. An injection of Seed funding will certainly help it make a space for itself, as the company invests in US expansion and the further development of its tech.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
May 2024
$2.5m
SEED
Total funding: $2.5m
Company benefits
- Flexible & hybrid working
- Early finish Fridays all year round
- Weekly training & development opportunities
- Regular Company Socials & Clubs
- Dog friendly office space
Company HQ
Fitzrovia, London, UK
Leadership
James Dale
(Co-Founder & CEO)Former Managing Director at LGM Records. Was a Songwriter for Faber Music, and part of Goldheart Assembly at FIERCE PANDA RECORDS.
Kaziu Gill
(Co-Founder & Director)Also Founder and Director at LGM Records, as well as at LimeGreen Accountancy.
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