Lifecycle Marketing Manager, Grow Therapy
Retention
$144-168k
+ Equity opportunities
More information about location
3 days a week in office
Online therapy platform
Be an early applicant
Online therapy platform
1001+ employees
Be an early applicant
$144-168k
+ Equity opportunities
More information about location
3 days a week in office
1001+ employees
Company mission
To fundamentally transform mental healthcare accessibility.
Role
Who you are
- We're looking for a technically strong, operationally excellent Lifecycle Manager to own the strategy and execution of our retention program
- Have 5+ years of experience in lifecycle, retention, or marketing automation - with at least 2 years owning a channel or program end-to-end
- Are deeply comfortable in enterprise lifecycle platforms - Braze or Iterable experience strongly preferred; Customer.io also relevant
- Have navigated a platform migration or major technical transition before
- Are operationally excellent: you build process, document everything, and don't let things fall through the cracks
- Are technical enough to build complex journeys, understand data architecture, and work fluently with Eng - without being an engineer yourself
- If you do not meet every single requirement but are excited about the role, we encourage you to apply. At Grow, we know the strongest candidates bring more than what is listed on a resume
What the job involves
- This role sits at the intersection of lifecycle strategy, technical platform ownership, and cross-functional execution - and is critical to Grow Therapy's ability to move retention metrics at scale in 2026 and beyond
- You'll work closely with the Lifecycle Lead, who sets the strategic direction, and own the program roadmap, technical buildout, and day-to-day execution from there
- Own the retention program roadmap, translating strategic direction into a prioritized, sequenced plan with clear milestones
- Drive concurrent retention initiatives across customer touch points, such as email, push, in-app, SMS, and direct mail, with minimal oversight
- Establish and maintain a repeatable experimentation cadence tied directly to Lifecycle OKRs
- Surface insights and communicate impact and opportunities to stakeholders clearly and proactively
- Own technical buildout and maintenance of lifecycle programs in enterprise ESP platforms - including complex journeys, API-triggered sends, segmentation, personalization, and A/B testing
- Lead significant work streams during platform migrations and infrastructure projects, including journey rebuilds and QA
- Own HTML email builds, template management, and platform documentation
- Identify and resolve technical bottlenecks independently and with technical stakeholders
- Serve as the primary lifecycle point of contact for Product, Growth, Creative, Data, and Eng on retention initiatives
- Manage stakeholders, timelines, feedback loops, and launch readiness across teams
Our take
Mental health issues affect about 20% of Americans, so there’s an immense need for qualified mental healthcare in the US. However the vast majority of therapists don’t accept insurance due to the prohibitive administrative workload involved. This leaves therapy out of reach for many Americans. So it’s no surprise that the Grow Therapy platform has seen skyrocketing popularity since it was founded in 2020.
Grow Therapy helps therapists open their own in-network practices, providing the technology, support, and resources to tackle the extra operational workload that would allow them to take insurance. It’s live across a number of states, and works in partnership with all the major insurance payers including Humana, Aetna and Cigna.
The company is competing with larger rivals like Alma and Quartet Health, but this should be a big enough market for several major participants. Grow has secured good funding that supported the launch of its enhanced measurement-informed care system, which will help improve the care experience for clients and providers and make value-based behavioral care accessible for more patients.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
208% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2026
$150m
SERIES D
Apr 2024
$88m
SERIES C
Total funding: $298m
Company benefits
- Mental health breaks: Two hours every week to journal, exercise, or sleep in.
- Work-life balance: Unlimited PTO and a week off in December to recharge.
- Remote office setup: $1,000 stipend for remote employees to equip your home office.
- Learning stipend: $500 to spend on things that helps you grow in your career
- Wellness stipend: $300 to spend on things that help you take care of yourself.
- Meals on us: Lunch and dinner in office to fuel your body and your mind.
Company HQ
Manhattan, New York, NY
Leadership
Jake Cooper
(Co-Founder & CEO)Previously CFO at Campus Enterprises, before moving into Investment at Apollo Global Management and then Blackstone.
Alan Ni
(Co-Founder & CTO)Worked as a Product Manager at Google, HVF Labs, and then Stripe.
Manoj Kanagaraj
(Co-Founder & CSO)Previously a Venture Fellow at Harvard Innovation Labs (Harvard University).
Salary benchmarks
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