Regional Marketing Manager, Dandy
£72-90k
Fully digital dental lab
Be an early applicant
Fully digital dental lab
1001+ employees
Be an early applicant
£72-90k
1001+ employees
Company mission
To become the best digital dental lab for every dentist.
Role
Who you are
- This role is ideal for a commercially minded marketer who combines strong strategic judgment with hands-on execution and thrives in fast-moving, matrixed organizations
- 6+ years of experience across demand generation, product marketing, field marketing, or generalist marketing roles
- Strong commercial acumen and experience aligning marketing strategy to pipeline and revenue outcomes
- Experience operating cross-functionally in fast-paced, matrixed organizations
- Ability to balance strategic thinking with hands-on execution
- Strong communication and stakeholder management skills, including experience partnering with senior sales or regional leadership
- Experience supporting or executing local events, field marketing initiatives, or customer activations
- Analytical mindset with experience using performance data to drive optimization and decision-making
- Proven ability to manage multiple priorities and influence outcomes across distributed teams
- Please note this role is based in-office in London
Desirable
- Experience supporting both SMB and Enterprise go-to-market motions
- Background in multi-region or localized marketing strategy
- Experience partnering closely with sales leadership or regional GMs
- Familiarity with direct response, lifecycle, and multi-channel demand generation programs
- Experience in high-growth environments
- Experience in the healthcare industry and/or medical marketing
What the job involves
- We’re looking for a Marketing Manager to act as the strategic marketing lead for a region, partnering closely with the Regional General Manager to drive market growth, pipeline generation, and customer engagement
- In this role, you will translate global positioning and company priorities into effective regional go-to-market strategies tailored to local market dynamics, customer needs, and competitive conditions
- You’ll operate as a highly cross-functional marketer with ownership across positioning, demand generation, campaign strategy, local events, and regional execution
- You will serve as the voice of the market — helping ensure central marketing efforts are relevant and effective locally while influencing broader strategy through customer and market insights
- Own Regional Marketing Strategy: Develop and execute the regional marketing strategy to drive awareness, pipeline generation, customer acquisition, and market penetration within your territory
- Localize Positioning & Messaging: Adapt global messaging, campaigns, and value propositions to ensure relevance for regional customer segments, market dynamics, and competitive landscapes
- Drive Cross-Functional Alignment: Serve as the connective tissue between the regional market and central marketing organization - ensuring global initiatives are effectively localized while regional insights shape broader company strategy
- Partner with Regional Sales & Account Management Teams: Develop market-specific enablement materials and highlight local customer proof points to drive customer acquisition & share of wallet expansion
- Lead Regional Campaign Planning & Execution: Define regional campaign priorities and partner with central marketing teams to execute integrated programs across paid media, lifecycle marketing, web, content, and outbound channels
- Support Regional Events & Field Marketing: Partner with central events teams to plan and execute local marketing events to strengthen brand presence and generate pipeline
- Act as the Voice of the Market: Surface regional insights, customer feedback, and competitive intelligence to influence broader marketing strategy, positioning, and campaign development
- Execute and Optimize Programs: Partner with central marketing teams to execute high-impact regional marketing campaigns and programs, continuously measuring performance and optimizing for ROI
Salary benchmarks
Our take
Dentistry has long relied on outdated practices. Dandy was created to modernize and simplify dental operations by integrating technology into every aspect of the dental practice. Its goal is to streamline workflows, making dental practices more efficient and easier to manage.
While other startups have tried to bring technology to the dental field, Dandy distinguishes itself by understanding the industry's complexity and respecting the way dentists operate. Rather than overwhelming practitioners with a complete overhaul, Dandy introduces new features gradually, such as digitizing dental labs for procedures like crowns and implants.
Dandy aims to provide a complete "business-in-a-box" solution that allows dentists to focus on patient care while the platform handles administrative and operational tasks. While this vision has the potential to bring immense value to a field in need of innovation, the challenge lies in overcoming dentistry's resistance to change. Patience and persistence will be key as Dandy reshapes how dental professionals run their practices.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (1 round)
Apr 2019
$4.4m
SEED
Total funding: $4.4m
Company benefits
- Comprehensive health plans: Your health is our top priority. We offer a range of comprehensive medical, dental, and vision plans so you can choose what works best for you. Some plans include employer contributions to Health Savings Accounts (HSAs), and we offer options that cover 100% of employee-only premiums.
- Flexibility, built-in: At Dandy, we flex-first, which means trusting you to own your day and deliver, working where and how you want. We believe that by embracing flexibility, we empower everyone to balance work and life in the way that works best for them. Some roles need to be on-site due to the nature of the work.
- Investing in your wellbeing: Your wellbeing is more than just physical health—that’s why our benefits are designed to support you in all aspects of life. From mental health resources included in our healthcare plans to perks like pet insurance, a gym stipend, and access to discount platforms like Perkspot, we offer a range of programs to help you feel your best—inside and outside of work.
- Shared Success: We believe in shared success—when the business wins, our employees do too. Through performance-based bonuses and equity opportunities, our team shares in the impact we create together.
Company HQ
New York, NY
Leadership
Toni Oloko
(Co-Founder)Previously worked in Special Projects at goPuff. Before that founded PracticeGigs which they went on to sell.
Daniel Hanover
(Co-Founder)Previously worked as a Product Manager at Yelp and as a Software Engineer at Facebook. Studied Management and Technology at Wharton.
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