Marketing Manager, FareHarbor
$109-163.4k
+ 15% bonus potential
More information about location
Booking solutions for tour operators
Job no longer available
Booking solutions for tour operators
501-1000 employees
Job no longer available
$109-163.4k
+ 15% bonus potential
More information about location
501-1000 employees
Company mission
To make experiences better for everyone.
Role
Who you are
- This is an ideal role for someone who thrives on developing talent, optimizing processes, and driving results through others in a fast-paced environment
- 5+ years of marketing experience, with at least 1 year in a leadership or people management role, ideally in B2B SaaS
- Experience guiding cross-functional marketing initiatives across email, content, and digital channels
- Hands-on familiarity with marketing automation and CRM tools like HubSpot, Marketo, or Salesforce
- Excellent communication, prioritization, and team leadership skills
- Analytical mindset with the ability to derive insights and inform decisions from campaign data
What the job involves
- The Client Engagement team is focused on driving growth and retention of our existing clients as well as driving FareHarbor’s thought leadership presence in the industry in the awareness stage of the client journey
- We’re looking for a strategic, growth-focused Manager, Marketing to lead a specialized team responsible for executing high-impact marketing initiatives across email, content, and campaign operations
- In this role, you’ll provide strategic oversight, guidance, and leadership—not direct execution—ensuring that all marketing activities are aligned with product, customer, and revenue goals
- As a key leader, you’ll work cross-functionally with product marketing, account management, distribution and support to ensure seamless campaign execution across the existing customer lifecycle
- Lead and mentor a growing team of marketing professionals, providing strategic guidance, prioritization support, and career development
- Translate company objectives—such as client growth, product adoption, and churn reduction—into actionable team plans and KPIs
- Partner closely with product marketing, account management, distribution and support to drive cohesive messaging and campaign alignment throughout the existing client lifecycle
- Champion experimentation and continuous improvement through regular retrospectives and results reviews
- Oversee the strategy and delivery of integrated campaigns aimed at client growth, product adoption and usage, upsells, and retention
- Guide the team in campaign planning, ensuring alignment across messaging, value props, and communication strategy
- Ensure timely execution, efficient resource use, and alignment with revenue goals and quarterly OKRs
- Monitor campaign outcomes, providing high-level strategic insight and adjustments as needed
- Direct the development of a content strategy that supports Company and department goals around customer growth, adoption and retention
- Oversee the team’s execution of blog posts, whitepapers, case studies, and social media content
- Ensure messaging is clear and reflects product and company value propositions
- Support collaboration between content creators and internal subject matter experts
- Set strategy and priorities for email marketing initiatives across lifecycle stages—onboarding, feature announcements, re-engagement, and retention initiatives
- Ensure campaigns are personalized, segmented, and optimized
- Review key communications for clarity, compliance, and brand consistency
- Drive performance through data insights and experimentation
- Oversee marketing performance reporting tied to key campaign KPI’s
- Guide the team in developing dashboards and campaign performance summaries that inform leadership decision-making
- Promote a data-informed culture, encouraging analysis of tests and trends to drive smarter marketing
Application process
- Application Deadline: June 23, 2025
Our take
Most holidaygoers in the US prefer to book their activities and experiences online - but when it comes to local operators, this isn’t always possible. FareHarbor has been developing software to help digitize the booking process for these smaller businesses, and over a decade, has brought more than 5,000 of them onto the books.
Along the way, FareHarbor also built up some strong momentum in the reservation management and distribution areas of the sector, which drove up the company’s valuation - making it a prime candidate for acquisition. Whilst TripAdvisor reportedly made multiple bids, FareHarbor ultimately went to Booking Holdings, the US’ largest vendor of tour company booking software.
This puts FareHarbor in a strong position. Booking Holdings is acquiring companies at a steep rate (ten in the last ten years), and good ones too - Kayak and Venga number among them. This will help FareHarbor with customer acquisition, and insulate it somewhat from any wobbles in the hospitality sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (1 round)
May 2015
$0.2m
SEED
Total funding: $0.2m
Company HQ
Grachtengordel-Zuid, Amsterdam, Netherlands
Leadership
Matt Broten
(Software Engineer)Worked in various Software Engineering roles at Minnesota Supercomputing Institute, University of Minnesota, Open Systems International, Instant Automatic, and Artery- which they also co-founded.
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