Senior Manager of Consumer Marketing, Lyra Health

• 8+ years of experience in consumer marketing, growth marketing, or demand generation, ideally within the healthcare, health-tech, or B2B2C space
• Proven Leadership: Minimum of 3 years of experience managing and developing marketing teams
• Acquisition Expert: Deep expertise in managing multi-channel campaigns across paid social, search, content marketing, and organic growth levers
• Strategic Thinker: Ability to translate complex business goals into actionable marketing roadmaps
• Analytical Rigor: Proficiency with monitoring marketing analytics and a strong ability to derive actionable insights from complex datasets
• Communication Skills: Exceptional writing and presentation skills, with the ability to influence stakeholders at all levels

Desirable

• Lyra Health is looking for an experienced and strategic Sr. Manager, Consumer Marketing to help us drive member growth and engagement for our health plan business lines
• In this pivotal role, you will lead the charge in connecting individuals with life-changing mental health care
• You will oversee the end-to-end member journey—from initial awareness and top-of-funnel acquisition to long-term lifecycle engagement
• We are looking for a data-driven leader who can blend performance marketing rigor with empathetic storytelling to help Lyra reach more people than ever before
• Strategy & Leadership: Lead and mentor the member marketing team, fostering a culture of high performance, experimentation, and empathy
• Customer Acquisition: Develop and execute comprehensive paid and organic acquisition strategies to meet aggressive growth goals within the business line
• Lifecycle Management: Direct the member lifecycle team to optimize onboarding, retention, and re-engagement campaigns, ensuring members find the right care at the right time
• Digital Partnerships: Build and manage strategic relationships with external digital partners and platforms to expand Lyra’s reach and presence
• Cross-Functional Collaboration: Partner closely with Product, Operations, Content, and Digital teams to ensure marketing efforts align with business objectives and the member experience
• Data Analysis: Monitor and report on key performance indicators (KPIs), utilizing insights to refine channel mix, messaging, and budget allocation