Director of Marketing Operations, Locus Robotics
Office located in Wilmington, MA
Manufacturer of autonomous warehouse robots
Open for applications
Manufacturer of autonomous warehouse robots
201-500 employees
Open for applications
Office located in Wilmington, MA
201-500 employees
Company mission
To transform commerce supply chains worldwide through the use of autonomous mobile robots.
Role
Who you are
- Bachelor’s degree in Marketing, Business Administration, or a related field. Master’s degree or equivalent is a plus
- 7+ years of experience in B2B marketing operations and leadership experience in high-growth SasS companies with a proven track record in managing complex marketing processes and technologies
- Exceptional leadership skills with the ability to manage cross-functional teams
- Expertise in marketing technology, including marketing automation and CRM systems
- Expertise in utilizing Marketo, Salesforce, 6Sense, Domo, or similar platforms
- Deep understanding of marketing data, structures, measurement, digital, campaign/audience insights, analytics and advertising tools
- Excellent analytical skills with the ability to interpret complex data and generate actionable insights
- Exceptional organizational and project management skills, with the ability to handle multiple priorities and meet deadlines
- Excellent interpersonal skills, with a proven ability to collaborate effectively across cross-functional teams
- Proficient English written and verbal communications skills required to collaborate effectively with internal and external teams
What the job involves
- The Director, Marketing Operations, will be a key member of the Locus Global Marketing Leadership Team, reporting to the Chief Marketing Officer
- This is an exciting opportunity for a visionary leader to make a significant impact by driving marketing innovation and operational excellence
- In this role, you’ll have the chance to work with cutting-edge technology tools while leveraging advanced analytics to influence business growth
- You'll lead a talented team, collaborate across departments, and shape the future of marketing operations
- If you’re passionate about using technology and data to transform marketing strategies and contribute to company-wide success, this role offers the perfect platform to excel and grow
- Strategic Leadership: Develop and implement marketing operations strategies that align with company objectives. Provide strategic insights to optimize marketing processes and drive continuous improvement
- Team Leadership: Manage and mentor the marketing operations team, cultivating a collaborative and high-performance culture, providing guidance and support for career development. Play a key role in organizing departmental meetings, and establishing guidelines for strategic planning
- Process Optimization: Lead the design and management of marketing workflows including lead generation, campaign execution, and reporting. Identify and resolve inefficiencies to streamline operations
- Technology Management: Oversee the marketing technology stack, including CRM, marketing automation platforms, and analytics tools. Ensure effective integration and utilization of these systems
- Data Analytics: Analyze marketing performance data to measure ROI, track KPIs, and generate actionable insights. Develop dashboards and reports to communicate results and inform decision-making
- Cross-Functional Collaboration: Partner with Sales, Revenue Operations, Customer Success, IT, and other teams to ensure seamless alignment and integration of marketing efforts with broader business strategies
- Marketo Management & Optimization: Oversee the configuration and use of Marketo to design, execute, and analyze digital tactics supporting the Marketing Programs Team’s campaigns and initiatives. Ensure campaign success by deploying automated email workflows, landing pages, forms, smart lists, and webinars, while generating performance reports with actionable insights for optimization
- Budget Management: Collaborate with the CMO to develop and oversee the marketing budget, ensuring effective resource allocation and tracking expenditures for optimal efficiency
- Compliance & Governance: Ensure marketing operations are fully compliant with industry regulations, data protection laws, and internal company policies
Our take
Many order fulfilment warehouses rely on a combination of human workers and machinery to operate packaging assembly lines. However, these workflows are time-consuming and repetitive, showing the potential for human workers to be replaced with AI-driven robots.
Locus Robotics provides automated robotic technologies for fulfilment warehouses, offering a range of different robots for different workflows. Every robot outputs data that can be tracked and analyzed, and they can be installed rapidly and scaled depending on business size.
Whilst robots in warehouses is not a new concept, they are generally limited to warehouse giants such as Amazon. Locus Robotics, however, has taken a flexible and accessible approach to its technology, aiming to increase access and affordability so that smaller businesses can scale.
Having picked over three billion items across its network of customers, the company is well established. It has also seen significant funding which has supported international expansion. In the longer term, when market conditions allow, it will consider an initial public offering.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Nov 2022
$117m
SERIES F
Sep 2021
$50m
SERIES E
Total funding: $416m
Company HQ
Wilmington, MA
Articles
Leadership
Rick Faulk
(CEO)Experience as CEO and Chairman of Intronis & Barracuda Networks from 2013 to 2016. CEO of Quiet Logistics from 2016 to 2018.
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