Product Marketing Manager, LearnWorlds
All-in-one platform for online courses
Be an early applicant
All-in-one platform for online courses
101-200 employees
Be an early applicant
101-200 employees
Company mission
LearnWorlds' mission is to educate by empowering online trainers, educators, and enterprises to create unique, interactive, and social learning experiences.
Role
Who you are
- If you love turning complex products into stories that resonate and want to help thousands of schools grow smarter and faster, we’d love to meet you
- 2+ years in product marketing or growth marketing at a SaaS company
- Strong writing skills — you explain ideas simply and persuasively, and can shift tone for different customer types
- Hands-on experience with launches, campaigns, and content creation
- Endless curiosity about our customer — you can think like a course seller, an L&D manager, or a training agency
- Cross-functional confidence — you’ve worked with product, sales, support, and analytics teams
- Familiarity with tools like Hubspot, Mixpanel, in-app messaging — and AI tools like ChatGPT etc
- Comfortable running A/B tests and optimizing for results
Desirable
- Experience with lifecycle or retention marketing
- Built high-converting landing pages or onboarding flows
- Experience marketing to SMBs, consultants, or educators
- A strong point of view on how AI is changing the way we do marketing and team operations
- A passion for education, creativity, and helping small businesses scale
What the job involves
- We’re hiring a Product Marketing Manager who ships fast, writes sharp, and thinks like a customer — our customer
- That means course creators, training teams, learning entrepreneurs, and B2B organizations who trust LearnWorlds to power their online academies and digital learning businesses
- You’ll be the voice of our product, turning features and workflows into powerful stories that educate, activate, and retain our customers. From solopreneurs launching their first academy to enterprises training thousands of users, you’ll help them succeed with LearnWorlds
- You’ll report to the Head of Product Marketing and be part of a growing Product Marketing team that works closely with our wider Marketing, Product, and Customer Experience teams. Cross-functional collaboration is at the heart of how we work
- We work in a project-based way, so you’ll take ownership of strategic initiatives from end to end. Some projects are cross-functional, and others are more self-led. You’ll thrive in fast-moving environments, collaborate deeply, and make things happen
- Lead Product Launches
- Plan go-to-market activities for new features — from sales decks to webinars, landing pages to lifecycle emails. Bonus points if you use AI tools to speed up copy iterations and campaign testing
- Own Features Messaging & Positioning
- Craft crisp, compelling messaging for our platform and feature releases — always grounded in what drives success for training businesses, customer educators, and course sellers, and aligned with our Brand team to ensure consistency and voice
- Support Retention & Expansion
- Develop programs and messaging that help customers discover more value, adopt more features, and grow their usage. Work with CX and lifecycle teams to spot patterns and build scalable solutions
- Gather & Share Customer Insights
- Talk to customers. Synthesize research. Track competitors. Use that knowledge to influence product, shape campaigns, and advocate for what school owners really need
- Optimise Release Comms Processes
- Use AI-powered tools to improve the way we build campaigns, share insights, and distribute messaging — from faster positioning drafts to scalable enablement content
- Track Performance & Improve
- Define success, monitor results, and double down on what works — whether it’s onboarding flows, AI-generated content, or campaign strategies
Our take
The e-learning market has grown considerably in recent years, but creating and marketing online courses is relatively inaccessible for many educators. LearnWorlds solves that problem by acting as the "Shopify of online courses", providing educators with an easy-to-use course creation platform.
The uptick in similar platforms has emerged to meet the growing demand for reskilling, but Learnskill has successfully set itself apart by introducing innovative education features. For example, teachers can create interactive video and note-taking functions with just a couple of clicks.
LearnWorld's main direct competitors include Thinkific, Teachable and Kajabi. The company raised substantial funding in 2021, and this will help it keep ahead in the market. Moving forward, LearnWorlds is accelerating its product roadmap, and fostering customer success efforts.
Freddie
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2021
$32m
GROWTH EQUITY VC
Jul 2019
$1.2m
SEED
Total funding: $33.2m
Company benefits
- Fully covered private life and health insurance plan incl. dependents
- Fully remote work if you prefer to work from home
- 23 days of paid time off
- An opportunity to grow alongside us and shape the look and feel of tomorrow’s e-learning
- An entrepreneurial, international, and highly motivated team with a flat hierarchy that will both challenge you and help you reach your highest potential
- Continuous training and mentoring opportunities. Access to books, resources, training, and conferences
- Culture committed to work-life balance and flexible hours for each and every employee
- Annual company retreats
Company HQ
Limassol, Limassol
Leadership
Panos Siozos
(CEO & Co-Founder)Previously worked as a Science & Policy Advisor at the European Parliament. Parents are both teachers.
Fanis Despotakis
(CTO & Co-Founder)Previously worked as a Senior Developer at Draxis SA. Worked as a freelance IT Consultant for 12 years.
George Palaigeorgiou
(CPO & Co-Founder)Academic researcher working on Education and Education Technology at the University of Macedonia for over a decade.
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