Director of Demand Generation & ABM, Exactera

$140-160k

Tableau

Google Analytics

Salesforce

Hubspot

Marketo

Senior and Expert level

Remote from US

More information about location

Intelligent tax compliance solutions

Open for applications

Intelligent tax compliance solutions

101-200 employees

B2BArtificial IntelligenceComplianceFinancial ServicesAccountingCloud Computing

Open for applications

$140-160k

Tableau

Google Analytics

Salesforce

Hubspot

Marketo

Senior and Expert level

Remote from US

More information about location

101-200 employees

B2BArtificial IntelligenceComplianceFinancial ServicesAccountingCloud Computing

Company mission

To empower tax professionals through reimagined technology-driven solutions.

Job

Company

Role

Who you are

This role is ideal for someone who thrives in a lean environment — a builder who is both strategic and scrappy, able to develop the playbook, execute campaigns, and optimize along the way
8–12 years of B2B SaaS marketing experience, with significant focus on demand generation, ABM, and digital growth marketing
Strategic thinker who is equally comfortable rolling up their sleeves to execute campaigns
Strong expertise in SEM, paid media, ABM platforms (6Sense), and marketing automation (Marketo/HubSpot)
Proven track record of building programs that create pipeline and accelerate revenue
Exceptional communication and collaboration skills; comfortable working closely with Sales
Data-driven, scrappy, and energized by working in a lean team environment

What the job involves

Backed by Insight Partners and Savant Venture Fund, with $100M+ in funding, we’re scaling rapidly — and we need a Director of Demand Generation & ABM to accelerate our next stage of growth
We’re looking for a strategic yet hands-on marketing leader who can design and execute demand generation strategies that directly drive pipeline and revenue
Reporting to the VP of Marketing, you’ll fill a critical gap in our lean, high-performing team by owning digital marketing, ABM, and demand generation programs that amplify Exactera’s AI-focused positioning and deliver measurable growth
Own and execute the demand generation strategy, driving pipeline growth through multi-channel campaigns
Lead digital acquisition and ABM programs across Google, LinkedIn, 6Sense, review sites, and other platforms
Partner with external agency to improve AI search visibility and optimize SEO
Build integrated campaigns in partnership with content, events, and sales to accelerate deal velocity
Test, measure, and optimize campaigns, ensuring marketing investment ties directly to revenue outcomes
Leverage AI tools and emerging technologies to enhance targeting, campaign optimization, personalization, and reporting
Manage agencies, tools, and vendors while ensuring strong ROI
Work cross-functionally with Sales and Product to align messaging, target accounts, and campaign priorities
Report on campaign impact, pipeline contribution, and spend efficiency using GA4, Salesforce, and Tableau

Our take

The increasingly complicated regulations behind taxation result in considerable human error and, due to the nature of this sector, these simple mistakes can have detrimental financial consequences. Exactera, formerly known as CrossBorder Solutions, provides cloud-based solutions that aim to help tax professionals navigate this landscape, with tools such as automated transfer pricing compliance.

Through its cloud-based platform, an advanced AI advisor supplies efficient and inexpensive approaches that keep up with the ever-changing tax landscape, allowing users to avoid the costly consequences of human error. Exactera has received considerable funding towards accelerating its next phase of growth, as it moves forward with its new brand identity and executive leadership.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

-44% employee growth in 12 months

Glassdoor (2.6)

Company

Company benefits

Medical, Dental, Vision
401K
Flexible Spending Account
Paid Maternity Leave
Generous Vacation Policy

Company HQ

Greenburgh, Tarrytown, NY

Leadership

Michael Hickman

(CEO)

Initially joined Exactera in 2022 as CFO before becoming CEO in 2024.Prior to this, they were the CFO at Perform[cb], Assistant Controller at Roper Technologies, and Director of Finances at Switch & Data Facilities and MetLife.

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