Director of Growth Marketing, Fellow
CA$150-200k
AI meeting assistant and notetaker
Be an early applicant
AI meeting assistant and notetaker
21-100 employees
Be an early applicant
CA$150-200k
21-100 employees
Company mission
To give everyone their own AI-powered Chief of Staff and make every meeting count.
Role
Who you are
- Have ten plus years of experience in B2B growth, demand gen, or performance marketing
- Have owned pipeline and revenue targets, not just lead volume
- Have deep, hands-on expertise in paid acquisition and experimentation
- Actively use AI-powered tools and workflows (n8n / zapier / cursor / claude code / etc) in your day-to-day marketing execution
- Highly analytical and comfortable making decisions based on performance data. Bonus points if you’re familiar with SQL and have strong spreadsheet skills
- Thrive in fast-moving environments and are comfortable operating with autonomy
- Proactively identify opportunities and move them forward end-to-end, with a builder’s mindset
What the job involves
- As we continue to scale, we’re hiring a Director of Growth Marketing to own demand generation and performance marketing with a clear mandate: revenue impact, velocity, and efficiency
- Reporting to the CEO, this role is responsible for building and scaling a modern demand engine across paid acquisition, SEO, LLM-driven discovery, UGC, and experimentation
- As AI continues to reshape how B2B buyers discover and evaluate software, this leader will ensure Fellow stays ahead of those shifts and translates them into predictable pipeline growth
- Own pipeline creation and revenue contribution from demand generation
- Manage top-of-funnel performance, from awareness →visit → activation → trial/meetins booked
- Orchestrate multi-channel demand programs across:
- Google Search & Display
- Meta
- Reddit, TikTok, X (as testing and scaling channels)
- Design and execute signal-based, intent-driven campaigns that convert to trials and demos
- Leverage UGC, influencer, and creator-led content as measurable performance channels
- Partner tightly with Sales and Product Marketing on funnel design, attribution, forecasting, and messaging
- Build demand capture strategies for AI search surfaces, LLM answers, and citations
- Apply AI directly to creative testing, audience research, campaign optimization, and forecasting
- Analyze and report on performance, identify growth levers, and optimize for CAC and efficiency
- Design and run experiments to test new audiences, creative formats, channels, and offers
- Scale processes, tooling, and team as the growth engine matures
- What success looks like in this role:
- We operate a clear, measurable demand engine where performance drivers are understood, documented, and scalable across channels
- Customer acquisition becomes more efficient over time, with consistent visibility into what’s driving CAC, pipeline, and revenue impact
- Experiments ship weekly, insights are acted on quickly, and learnings translate into disciplined iteration across creative, targeting, and channels
- Paid acquisition is both performance-driven and on brand, consistently converting intent into trials and meetings
- Demand generation is repeatable and predictable, supporting sustained pipeline growth as Fellow scales
Our take
The quality and quantity of meetings has long been a problem in many workplaces, and the shift to remote/hybrid work over recent years has pushed it to boiling point. It’s no surprise then that meeting-optimization software company Fellow has found plenty of success in the space.
Fellow is a secure AI meeting assistant that helps teams run better meetings by automatically capturing notes, action items, and summaries. It works across Zoom, Google Meet, and Microsoft Teams, and also integrates with tools like Slack, Salesforce, and Asana. Unlike other AI tools, Fellow never trains on clients data and gives them full control over who sees what, making it a standout choice in the growing meeting productivity space.
Whilst Fellow’s offering seems more comprehensive and customizable than competitors like GoogleDocs and Hugo, the comparison becomes tighter against Adam.ai and Docket. That said, the company has attracted big-name clients like Motorola, Shopify, and Uber, which should help it compete as the market evolves.
Steph
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2021
$24m
SERIES A
Jun 2019
$6.5m
SEED
Total funding: $37m
Company HQ
Downtown, Ottawa, ON
Leadership
Aydin Mirzaee
(Co-Founder & CEO)Previously co-founded client feedback company Fluidware, which was ultimately acquired by SurveyMonkey. Went on to work as Director of Product Management and then General Manager at SurveyMonkey.
Amin Mirzaee
(Co-Founder & CPO)Another co-founder of Fluidware, who went on to work as Senior Director of Engineering at SurveyMonkey when it bought out Fluidware.
Samuel Cormier-Iijima
(Co-Founder & CTO)A technical co-founder of Fluidware, who when the company was acquired by SurveyMonkey went on to work there as a Senior Engineering Manager.
Share this job
View 5 more jobs at Fellow