Marketing Data Analyst, Clio
CA$80.1-94.2k
2+ days a week in office
Legal practice management software
Be an early applicant
Legal practice management software
1001+ employees
Be an early applicant
CA$80.1-94.2k
2+ days a week in office
1001+ employees
Company mission
Clio's mission is to build cloud-based and client-centred technology that will transform the legal experience for all.
Role
Who you are
- 3–5 years of experience in marketing analytics preferably in Saas, with a significant focus on website analytics and multi-touch attribution
- Technical Skills: Proficiency in analytics tools such as Google Analytics, Looker, Salesforce, and other marketing technology platforms
- Analytical Expertise: Strong ability to analyze complex data sets, identify trends, and translate findings into actionable insights
- Communication: Excellent written and verbal communication skills, with the ability to present data insights to stakeholders at all levels
- Collaboration: Demonstrated ability to work effectively in cross-functional teams and manage multiple priorities in a fast-paced environment
What the job involves
- The Marketing Analytics and Insights team is responsible for marketing attribution and performance measurement. This team leads marketing efficiency analysis that enables channel and budget optimization. The Marketing organization relies on this team for insights on the full marketing funnel
- As a Marketing Data Analyst, you will play a pivotal role in analyzing marketing performance, developing actionable insights, and supporting data-driven decision-making across the marketing organization
- You will collaborate closely with marketing, product, and web teams to drive data-informed decisions that improve the customer journey and maximize marketing ROI
- Website Analytics: Leading in-depth set up of website events, analysis of website traffic, user behavior, and conversion funnels using tools like Google Analytics, Segment, Amplitude similar platforms
- Marketing Performance Analysis: Analyzing marketing program performance metrics to identify areas for optimization and recommend testing methodologies to maximize program effectiveness
- Attribution Modeling: Assisting in developing and refining marketing attribution models to accurately measure the impact of marketing activities across various channels
- Data Reporting & Dashboards: Supporting the creation and maintenance of automated dashboards and reporting mechanisms to track real-time marketing performance
- Collaboration & Insights: Working closely with marketing subteams to assess data needs and provide actionable insights that inform marketing strategies and decisions
- Process Improvement: Contributing to the development and implementation of data collection processes and automation solutions to streamline analysis and reporting workflows
- Automation and AI integration
Our take
Modern law firms increasingly manage their work digitally but the lack of a specialised remote solution means that workflows have become fragmented. This leads to legal practice managers having to juggle multiple software solutions across various devices.
Clio provides a legal practice management platform designed for law firms, allowing users to manage billing for legal aid cases, access and manage documents and store files across multiple devices. Whilst other startups are operating in this niche, Clio has uniquely focussed on synchronisation across remote devices and on a wide range of integrations, allowing the user to access information from other industry standard software such as Xero and Klyant from within a single interface.
Clio has raised a large amount of investment capital, most recently in a 2021 Series E round which saw the company attain unicorn status with a valuation exceeding $1 billion. This funding is being used to accelerate its product development, hire additional talent, and for expansion into new markets with a focus on the EMEA region, particularly the UK and Ireland.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Company equity
- $500 contribution when you become a parent and/or guardian
- 4-week minimum vacation
- Work from home when you need to (role-specific)
- Parental leave options for moms and dads
- Customizable extended health benefits (including $2000 per year to spend on counseling)
- Wellness programs including an onsite naturopath physiotherapist, and RMT (location-dependent), healthy snacks, and exercise classes
- RRSP-matching
Leadership
Jack Newton
(CEO)Experience as Director of Product Development for Chenomx Inc. from 2004 to 2009. Advisor for Logikcull.com, dealcloser, and Athennian.
Rian Gauvreau
(Board Member)Experience developing legal technology for Gowling Lafleur Henderson LLP from 2000 to 2008. Graduated the University of British Columbia with an M.B.A. in Strategic Management in 2011.
Salary benchmarks
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