Head of Marketing, Oxford Medical Simulation

• You're the right fit if you're an AI-native marketer who's energised by leverage - someone who treats Claude and modern tooling as core instruments, has strong taste in writing and design, and knows how to turn a defined strategy into campaigns, content, and pipeline
• You want scope and ownership. You move fast, you have judgement, and you don't need a strategic deck to tell you what good looks like
• 5-8 years in B2B marketing, with strong campaign execution experience inside a SaaS or healthtech environment selling enterprise deals
• Demonstrable record of shipping campaigns and content that drove measurable pipeline growth - at a quality bar that doesn't need to be edited up
• Genuinely AI-native: you use Claude (or equivalent) as a daily working tool, you have a point of view on prompting and direction, and your output reflects taste and judgement, not template usage
• Excellent writer and editor. You can produce executive-grade copy yourself; you don't outsource the writing and review it - you own it
• Strong project and agency management instincts: you can run an external campaign partner without being run by them
• Comfort with ambiguity and pace. You'd rather ship something good on Friday than something perfect in three weeks
• Familiarity with modern B2B marketing stack: HubSpot, LinkedIn paid, intent and ABM tooling, basic analytics
• Exposure to both UK and US B2B markets, or strong instincts for how they differ

Desirable

• We're hiring a Head of Marketing to own marketing execution across both our UK and US markets
• You'll report to the CEO and work alongside Sales, Product, and our existing marketing team, plus our external agency and campaign partners
• ICPs and buyer personas are defined across health systems and academic nursing
• Messaging architecture is built and being rolled into sales enablement
• First campaigns are running through an external agency, developed in-house
• What we need now is a brilliant operator who can drive execution, raise the bar on quality, and ship at pace across both regions
• Campaign Execution (UK & US)
• Drive end-to-end execution of the marketing campaign calendar across both regions: ABM, paid, organic, email, content, events
• Manage our external campaign agency as the in-house counterpart: brief, review, push back, raise quality, hold timelines
• Own day-to-day campaign performance - what's working, what to kill, what to double down on - and report into the executive team weekly
• Content & Asset Production
• Produce and ship high-quality marketing assets at pace: web copy, landing pages, case studies, white papers, sales collateral, social content, email sequences
• Use AI tools (Claude and others) as core production infrastructure - directing, editing, and quality-controlling AI-assisted output to a standard that reads as authored, not generated
• Translate clinical outcomes, customer stories, and product capability into commercially compelling proof points
• ABM & Demand Execution
• Execute account-based plays against named US health systems, NHS trusts and university nursing programs on both sides of the Atlantic, using the ICP and persona definitions already in place
• Run the marketing tech stack day-to-day (HubSpot core; ABM and intent tooling as we scale it)
• Partner closely with Sales, Account Management and Success to make sure marketing programs land where the pipeline needs them
• Events
• Own execution of our priority events in the US and UK
• Drive everything from pre-event ABM, on-site presence, and post-event follow-up. Measure pipeline contribution, not booth traffic
• Customer Marketing
• Turn reference customers into commercial leverage through case studies, reference calls, co-marketed content, and advocacy
• Operating Rhythm
• Set and run the marketing operating rhythm: weekly campaign reviews, monthly performance reporting, quarterly planning against pipeline targets set by the CEO and Sales
• Manage the marketing budget day-to-day and hold agencies and vendors accountable to it