Demand Generation Manager, Alice Technologies
$90-120k
+ Equity
Construction simulation software
Be an early applicant
Construction simulation software
21-100 employees
Be an early applicant
$90-120k
+ Equity
21-100 employees
Company mission
To reduce the cost of construction by 25% globally.
Role
Who you are
- 3+ years of experience in B2B SaaS executing integrated multi channel marketing campaigns
- Ability to manage multiple projects simultaneously including driving campaigns and ABM programs across hybrid channels
- Strong understanding of the B2B marketing funnel and ability to partner cross-functionally
- Proficiency with marketing automation and CRM platforms such as HubSpot and Salesforce
- Hands-on experience with a wide range of marketing tools, including AI tools and workflows, that make up a modern martech stack
- Ability to use AI tools to support campaign building, targeting, segmentation, content creation, and reporting
- Creative, scrappy and data-driven
- Comfortable with occasional travel for events, team meetings, or customer engagements, as needed
- Bonus: experience with marketing in ConTech
What the job involves
- We are hiring a Demand Generation Manager who will build and manage the programs that fuel our marketing pipeline to drive acquisition and growth through innovative strategies
- In this role, you’ll own campaigns across multiple channels - including organic, email, webinars, social, content, and conferences. You will plan, execute and improve campaign performance through testing, data analysis, and insight-driven optimization to achieve revenue goals
- Build and manage campaigns: Create and execute multi-channel and ABM programs that generate qualified pipeline leads
- Build integrated campaigns including ABM-led campaigns that drive brand visibility, awareness and pipeline
- Manage and optimize website content for SEO and AEO to improve organic campaigns
- Test new channels and tactics to find the best opportunities for growth
- Use AI tools to innovate and optimize campaign performance; stay updated with global construction and market trends
- Enable sales: Collaborate with cross-functional teams to accelerate account engagement, and support pipeline conversion
- Ensure campaigns are supported by compelling, persona-driven content that resonates with the target audience at every stage of the funnel
- Create resources and workflows that support sales engagement such as nurture campaigns, tradeshow engagement and priority account based content recommendations
- Analytics and reporting: Deliver clear performance insights through dashboards, testing, and pipeline analysis to guide growth decisions
- Set KPIs, build dashboards and analyze data to identify trends, campaign effectiveness and performance across the funnel
- Run A/B tests to improve conversion rates across multi-channels, landing pages, emails, and campaigns
- Report on campaign performance and strategic insights to GTM leadership
Our take
Compared to other industries, the construction industry has struggled to increase its productivity, with only a 2.8% growth over the past 20 years. The industry faces several challenges, including low productivity rates, high costs, and an ageing workforce, which has limited its ability to keep up with other sectors.
Taking on these challenges is Alice Technologies, a California-based startup that helps construction companies leverage AI to plan, bid, and build large-scale capital projects more efficiently. Being the first artificial intelligence platform that understands construction, Alice has helped clients save millions of dollars, bringing much-needed innovation to the construction space.
Since its launch in 2013, Alice has achieved exceptional growth, expanding its operations in the US and into the Czech Republic, the UK, and India. The company's continued success has allowed it to secure significant funding to further accelerate its growth and expand its reach. With this funding, Alice is well-positioned to continue innovating and transforming the construction industry, bringing cutting-edge technology to new markets and further solidifying its status within the space.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 6 rounds)
Apr 2023
$13m
SERIES B
Jun 2022
$30m
SERIES B
Total funding: $60.7m
Company benefits
- 100% employee medical, dental and vision coverage as well as access to a range of free mental health and well-being resources
- Unlimited vacation policy
- Generous parental and new-child bonding leave
- Annual allowance for professional development
- Monthly lunch allowance
- Equity grant
Company HQ
Menlo Park, CA
Leadership
René Morkos
(Founder & CEO)Currently an Adjunct Professor at Stanford University. Previously worked as an Automation Engineer at Consolidated Contractors and as the Head of R&D Slavenburg Netherlands.
Share this job
View 2 more jobs at Alice Technologies