Content Marketing Manager, Workstream
$100-130k
+ Equity
5 days a week in office
HR and payroll solutions built specifically for restaurants
Job no longer available
HR and payroll solutions built specifically for restaurants
201-500 employees
Job no longer available
$100-130k
+ Equity
5 days a week in office
201-500 employees
Company mission
To help businesses hire faster and smarter, so they can focus on supporting their team and serving their customers.
Role
Who you are
- We are looking for a creative and driven Content Marketing Manager to join our team
- 5+ years of experience in content marketing, content strategy, or a related field—preferably focused on an SMB audience
- A strong storyteller with exceptional writing, editing, communication, and presentation skills
- Proven experience developing and executing content that delivers measurable business impact
- Experience creating channel-specific content to drive performance across different platforms
- Track record of building and scaling audience/engagement through content
- Experience working cross-functionally in a collaborative environment and comfortable managing multiple stakeholders and priorities
- Familiar with SEO best practices and analytics platforms such as Google Analytics, HubSpot, or similar
- Strong analytical skills to measure performance and make data-driven decisions
- Self-starter with a bias for action—you thrive in ambiguity, embrace change, and are always looking for ways to improve
- (Nice to have): experience self-producing videos, podcasts, and other multimedia content and proficiency with related tools
- Must be willing to report to the office for up to 5x a week
What the job involves
- You’ll own everything from strategy to creation to optimization across multiple media types
- You’ll partner with the rest of the marketing team and other go-to-market leaders to deliver on your content strategy
- You will lead and execute a wide range of content marketing projects, from blog posts to interactive resources to video series and more
- Develop and lead a comprehensive content strategy aligned with marketing and business goals across the funnel—from brand awareness to lead generation to customer retention
- Create and oversee high-impact content, including blog posts, ebooks, videos, webinars, social posts, and more
- Build and execute a video content strategy—from ideation and scripting to working with internal teams and external partners on production and distribution
- Collaborate cross-functionally with Product Marketing, Demand Generation, Sales, Customer Success, and Leadership to ensure content supports key campaigns and initiatives
- Lead the creation of both brand storytelling content and performance-driven assets, ensuring consistency in voice, tone, and message across platforms
- Manage editorial calendar to ensure timely development and publication of content across company-owned and external channels
- Act as a company and product evangelist by staying up to date on industry trends, contributing thought leadership pieces, and speaking on behalf of the brand when needed
- Analyze content performance across channels and use data insights to inform content strategy and drive continuous improvement
- Partner with external writers, video producers, and agency resources to scale content output while maintaining quality and consistency
Our take
Recruiting new staff can be a slow andf frustrating process for HR teams, especially in industries that rely on hourly workers. Roles often need filling quickly, turnover can be high, and managers don't always have time to sit at a desk sorting through applications and emails. So, chasing candidates, scheduling interviews, and keeping people engaged can take hours each week, often delaying businesses , leaving them short-staffed when they need people most.
Workstream is a HR and hiring platform built specifically for hourly workers, with text messaging at the centre of how it works. Instead of forcing candidates to apply through long online forms or emails they may never check, Workstream allows people to apply, communicate, schedule interviews, and even complete parts of onboarding directly through their phone. And for employers, the platform automates most of the hiring process, so managers can source, screen, hire, and onboard staff with ease.
Whilst the company operates in a competitive HR software market, its carved out a strong position by focusing on deskless and hourly workers, a group often overlooked by traditional HR tools. Its growing list of customers also span quick-service restaurants, retail, logistics, and other hourly-heavy industries, and the company has attracted significant investor backing as a result. Competition may remain strong but Workstream's clear focus, steady expansion, and continued product adoption give it a strong foothold in the market.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Sep 2022
$60m
SERIES B
Aug 2021
$48m
SERIES B
Total funding: $118m
Company benefits
- Health and wellness: We care about the physical and mental health of each of our team members. We offer every employee comprehensive medical, dental and vision plans, and access to a generous number of fully-paid counseling sessions with licensed therapists every year.
- Competitive compensation (and equity): As a company, we have ambitious goals with a high-potential financial upside—and we share that with every employee through competitive market compensation and generous stock.
- Flexible time off: We believe team members do their best work when their life feels balanced. We promote work-life harmony through flexible PTO and paid parental leave.
- Professional development: We believe in becoming 1% better each day. That’s why we offer a quarterly learning reimbursement that can be used toward continuing education, books, subscriptions and more.
Company HQ
SoMa, San Francisco, CA
Leadership
Desmond Lim
(Co-Founder & CEO)Prior to co-founding Workstream in 2017, Desmond was a Product Manager at MIT Media Lab and WeChat.
Max Wang
(Co-Founder & CTO)Previously, Max co-founded VC.CN where he served as the CTO for 5 years.
Lei Xu
(Co-Founder & CSO)Lei previously co-founded Emote where he served as the CTO for 2 years. Prior to that, he spent 3 years at Google in Revenue Acceleration and Software Engineering roles.
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