Partner Marketing & Global Communications Lead, Goodwall
+ Equity options
Social development platform for young people
Be an early applicant
Social development platform for young people
21-100 employees
Be an early applicant
+ Equity options
21-100 employees
Company mission
To level the playing field for youth globally.
Role
Who you are
- Executor: who translates vision and narrative thinking into outputs with high attention to detail and quality standards
- Strategic Storyteller: You write exceptionally well and understand marketing, industry trends and know exactly what will land with a C-suite executive from Nestlé or a government minister at the World Economic Forum
- Alliance Builder: You thrive when managing high impact relationships and finding alignment with senior stakeholders from the largest companies in the world
- Cross-Functional Operator: You enjoy translating marketing plans and insights into tangible, collaborative work across our teams in program management, content production, product & analytics, design, and external agencies
- Passionate: You want to contribute to Goodwall’s mission because you love understanding how people think and what resonates with them. Impact is your DNA and want to join a company that will multiply your impact on the world
- Experienced: You have strong experience in roles across corporate communications or partner marketing management, ideally in fast moving startups or scale-ups. Nice to have: relevant industries to Goodwall, such as tech-for-good, EdTech, social impact, sustainability, etc
What the job involves
- As part of a startup, this role is broad and dynamic with scope to grow in a way that you advise
- We are now at an inflection point where demand for partners to work with us is so high that we need a dedicated lead who can shape how Goodwall is understood, trusted and chosen by partners, investors and global stakeholders
- You will own the external narrative of Goodwall: ensuring our work with youth, partnerships and impact translate into credibility, relevance, and Goodwall’s growth
- You will operate across strategic communications, partner marketing and content: defining what we say, how we say it, and ensuring everything we put into the world meets a high standard
- You are a commercially minded storyteller and operator who combines strategic thinking, elite writing ability and strong judgment
- Partner Engagement:
- Program Communications: Storytelling, audience targeting, and narrative selection for our programs across written, visual, and video formats
- Partner Success Stories: Through a range of formats from MEL impact stories to website case studies, convert completed programs into compelling stories that show-off our joint successes and invite more partners to join the mission
- Joint Communications: Collaborate with partners and alliance members on distribution, joint press, events, and coordinated social moments
- New Partnerships: Work closely with the Partnerships team to build clear, high conversion alliance concepts, partner proposals, and other materials like investor decks
- Content Ownership:
- Thought Leadership & Content Series: As we have earned our places on some of the most influential stages in social impact and education, you can manage our presence as an authority on youth engagement. Launch anything from a video series interviewing partner companies’ CEOs to short LinkedIn posts on thought leadership alongside our Growth Marketing team
- New Bets: Propose and launch the next big bet for youth engagement in Goodwall’s alliances, whether it’s in Ethical AI usage in APAC or Regenerative Farming in Africa
- Agency Management: Act as a key point of contact with our marketing agencies to ensure high quality videos, thought leadership, PR content, etc. is produced in the way you feel it should be produced
- Core and Global Communications:
- Events: Lead our presence at the likes of Davos (WEF), the United Nations General Assembly, and Goals House by turning roundtables and panel discussions into global headlines that produce commercial opportunities
- Earned Media & Press: Own Goodwall's earned-media pipeline, pitch stories to journalists, brief spokespeople, and manage the relationships that get our milestones, programs and our users into the press
- Company Narrative: Work closely with the co-founders on the Goodwall narrative, to refine and deliver it consistently across all of our communications. Think: impact, website, in-app language, sales proposals, event banners, etc
- Editorial Control:
- Workflows: Structure the processes that produce and publish the comms that you own, such as the editorial calendar, briefings, approvals, asset organisation, and creative agency workflows
- Final touch: Be the final decision-maker for what communications go out to the world on behalf of Goodwall across all formats and channels: LinkedIn, PR, sales materials, panel discussion topics at events, case studies, interview content, and more
- AI-Driven Systems Building for Communications:
- Build and Operate: AI-powered workflows across communications, from drafting to distribution to increase speed, quality and volume of output while raising the standard of thinking and execution
- Develop Systems: for narrative iteration (decks, proposals, messaging), content generation and repurposing partner-specific materials at scale
Salary benchmarks
Our take
Goodwall is a networking app specially designed to help students and young professionals connect with like-minded people, express their business-related ideas, and discover job opportunities and scholarships.
The company works with universities, companies, and organisations in order to provide users with career opportunities. For example, it counts Innosuisse, Investiere and Manixer among its partners. It differentiates itself from traditional, larger job boards through its matching process which screens candidates so companies get more relevant applications.
The company was founded in 2014 and since then has attracted over 2M members from more than 150 countries on its platform, and has over 5M jobs and internships for young professionals to connect with. With this success, the company continues to work to increase its user base and develop the product's features.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Company HQ
Sécheron, Genève, GE
Leadership
Taha Bawa
(Co-FOunder & CEO)Previously Jury Member at EPFL (École polytechnique fédérale de Lausanne) for 7 months and Lecturer at Innosuisse - Swiss Innovation Agency for 3 years.
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