Senior Field Marketing Manager, Docker
EMEA
$81.9-117k
Listed range applies to the EU only. Offers equity
Senior and Expert level
Remote from Europe, UK
More information about location
App development platform
Be an early applicant
App development platform
501-1000 employees
B2BInternal toolsSaaSDevOpsCloud Computing
Be an early applicant
$81.9-117k
Listed range applies to the EU only. Offers equity
Senior and Expert level
Remote from Europe, UK
More information about location
501-1000 employees
B2BInternal toolsSaaSDevOpsCloud Computing
Company mission
To increase the time developers spend on innovation, and decrease the time they spend on everything else.
Role
Who you are
- 8+ years in B2B growth marketing, including at least 6 years leading regional marketing, field marketing, or partner marketing across EMEA
- Demonstrated ownership of regional pipeline targets. You can walk us through a region you ran, the number you carried, and how you delivered against it
- Proven partner and channel marketing track record, including co-sell programs, reseller enablement, ISV partnerships, or OEM motions that generated measurable pipeline. This is core to this role’s success
- Cross-cultural operating experience across multiple EMEA markets
- Developer, Developer-adjacent, and/or technical audience experience preferred. Background in containers, cloud infrastructure, AI, or open source is a strong advantage
- Strong sales partnership experience. Regional sales leaders look to you as a strategic partner
- A builder's mindset. You enjoy designing programs, running them, and staying close enough to the work to know what is landing and what needs to change. As Docker's first dedicated marketing hire in EMEA, you will build the foundations of the region's marketing motion and scale what works from there
What the job involves
- As part of Docker's expanding Field Marketing function, you will shape how Docker shows up across EMEA for sales leaders, strategic channel partners, ISVs, and enterprise buyers, translating global campaign infrastructure into regional pipeline, deeper account penetration, and enterprise conversion across the region's priority markets
- This is one of two international Field Marketing roles at Docker, and the blueprint hire for our global channel marketing motion
- EMEA's partner ecosystem is the fastest path to scale in-region, which makes it the template the rest of Docker's international expansion will learn from
- You will work in close partnership with Docker's global marketing function, which provides the campaign foundations, playbooks, and measurement frameworks that you adapt into regional programs, and you will carry regional needs, insights, and program ideas back so the global plan keeps sharpening over time
- The role anchors Docker's global Field Marketing function in EMEA, reporting hard-line to EMEA sales leadership and dotted-line to Growth Marketin
- Success in this role is measured the way sales measures it: pipeline generated and deals accelerated
- You are a full contributor on the EMEA sales team, bringing ideas and programs that help the region hit its number, pulling sellers in early, and staying engaged through follow-up so interest converts into pipeline
- Because partners are the fastest lever for scale in EMEA, you think about partner strategy and campaign strategy together: campaigns that travel through the right partners compound, and campaigns that don't often stall
- You operate inside a two-way system with your NAMER and APAC peers and the global marketing team, where regional perspective sharpens the global plan and a strong global plan makes every region's work more effective
- You know what EMEA specifically needs to win, and you contribute that directly into the shared plan, making it stronger for every region in the process
- Own EMEA's marketing contribution to pipeline, with quarterly MQL, sales-accepted pipeline, and deal velocity targets tied to regional quota
- Localize and sequence Docker's global campaigns, including upcoming Tier 01 product launches and our enterprise ABM programs, and pair them with regional plays that convert attention into pipeline
- Lead partner and channel marketing as the region's primary growth lever: co-marketing with tier-one distributors including Exclusive Networks, reseller activation, cloud alliance programs with AWS, Azure, and GCP, and ISV programs that generate reference architectures and co-sell motion. Expand Docker's reach into enterprise accounts that sit beyond direct sales coverage
- Shape the EMEA channel marketing blueprint that Docker will scale globally
- Own regional campaign and marketing program enablement in partnership with our global sales enablement function. Integrate AEs into activations early, brief them on campaign assets, and drive the follow-up discipline that converts attention into sourced pipeline
- Partner closely with Developer Relations to integrate developer programs, community activations, and technical content into regional field plays where the audience fit is strong
- Define and run the region's localization strategy, including language, so campaigns meet buyers in their context. Align coverage with Docker's current in-market sales resources, and inform where we invest next
- Build a foundational regional event strategy that establishes Docker's in-market presence across priority EMEA geographies beyond the corporate event footprint. Every activation carries a clear pipeline hypothesis, a sales integration plan, and a follow-up motion
- Partner with Lifecycle Marketing and sales to extend Docker's PLG motion into the region, translating product-led momentum into enterprise pipeline
- Own quarterly planning tied to the EMEA sales forecast, with monthly pipeline reviews in region and globally, and serve as the two-way conduit between EMEA and global
- First 30 Days:
- Immerse in Docker's product, buyer journey, account coverage in EMEA, and the current regional pipeline motions
- Align with EMEA sales leadership, walk the account book, and identify where marketing support will be most impactful
- Align with Growth Marketing leadership on the EMEA marketing needs and required budget, including working budget, partner MDF, and shared program investment, so regional plans have a clear funding model from day one
- Connect with NAM Field Marketing, Growth Marketing leadership, Integrated Campaigns, PMM, Corporate events, DevRel, and the incoming Sr. Channel Operations lead
- Review Docker's global Field Marketing playbook and identify the plays that will land first in EMEA
- Engage with upcoming Tier 01 product launch plans and begin regional activation planning
- First 90 Days:
- Ship the EMEA regional plan, covering top partners, priority markets, target accounts, and pipeline goals for the next two quarters
- Land the next Tier 01 product launch in EMEA through partner-led, region-appropriate activations
- Build working relationships with the top five channel partners in region, including Exclusive Networks, and close at least one co-marketing program
- Stand up Docker's first foundational in-market activation beyond the corporate event footprint, with a quantified pipeline hypothesis
- Establish the monthly pipeline review cadence with EMEA sales leadership and Growth Marketing
- One Year Outlook:
- Deliver against the full-year EMEA pipeline target, with clean attribution across MQL, SAL, and deal velocity
- Establish EMEA as the blueprint for Docker's global channel marketing motion and contribute the EMEA channel playbook to Docker's global Field Marketing library
- Establish a durable regional marketing footprint across priority EMEA geographies with repeatable plays that scale beyond Docker's global field marketing playbook
- Build a repeatable partner and ISV marketing engine that compounds pipeline into FY28
- Deepen the partnership with Lifecycle Marketing and Product teams so Docker's PLG motion compounds into regional enterprise pipeline
Our take
Docker supplies a hub and desktop solution to simplify the workflow of app development teams. Originally known for popularising the idea of containerising software, it saw itself outpaced by Kubernetes. However, the company has identified a problem with the growing complexity of containerisation, with some apps consisting of dozens or even hundreds of containers - which is what it now addresses.
Docker has had a difficult time in the recent past, with 2019 seeing it sell off its enterprise business, reduce its workforce by hundreds, and change its leadership team. As a well known brand and ecosystem for containerisation, however, it aims to lure developers back to its product as well as to take advantage of the growing global demand for app development.
Returning to focus on developers rather than large companies was certainly a gamble, but one that seems to have paid off. The company has returned to profitability and raised Series C funding in 2022, which is cited to fund hiring new talent, ramping up its business, and continuing to develop and refine its product. It's also embarked on a series of acquisitions to bolster its business, with speculation mounting about its possible sale in the near future.
Steph
Company Specialist at Welcome to the Jungle
Insights
Top investors
47% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
Mar 2022
$105m
SERIES C
Mar 2021
$23m
SERIES B
Total funding: $498m
Company benefits
- 100% company paid medical premiums for employees and dependents
- Flexible Time Off Policy
- “Whaleness” Days — At least 1 company wide day off per month
- Employer Paid Holidays
- Generous Maternity and Parental Leave
- Home Office Set Up Budget
- Monthly Technology Stipend
- Training Allowances
- Life and Disability Insurance
- Retirement Plans
- Virtual and In-Person Social Events
- Docker Swag
- Quarterly Hackathons
- Virtual Coffee with Co-Workers
Company HQ
China Basin, San Francisco, CA
Leadership
Don Johnson
(CEO)Previously Executive Vice President of Infrastructure at Oracle, was a Principal Engineer at Amazon and a Lead Software Engineer at RealNetworks.
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