VP Marketing, Regard

• We're looking for a strategic and hands-on VP of Marketing to join our executive team
• You are an experienced Marketing leader with strategic vision who is passionate about building and scaling a world-class marketing team
• 3+ years as Director or VP Marketing (VP preferred)
• Proven track record in growth marketing, brand building, and leading successful go-to-market strategies for healthcare SaaS products
• Experience building and managing a diverse marketing team, with a strong emphasis on collaboration, innovation, and improvement
• Experience working in a high velocity startup (Series A or B)
• Experience developing & executing comprehensive marketing strategies: digital channels, content marketing, events, agency partnerships, product marketing, demand generation, and customer lifecycle marketing

Desirable

• This role will be responsible for leading our marketing efforts to drive growth, brand awareness, and engagement with health system stakeholders (CFO, VP Rev Cycle, CMO, CMIO) including front-line physicians
• As the VP of Marketing, you will shape and execute a strategy that positions Regard as the leading technology to ensure every patient gets world-class healthcare
• Our technology fundamentally improves how care decisions are made ensuring patients have great outcomes all while reducing physician burnout
• Develop strategic vision for marketing alongside leadership to enable company goals
• You will be responsible for the planning and execution throughout the marketing life cycle, including: defining the marketing vision and scope, growth, retention, partnerships, gathering and prioritizing requirements, and working closely with engineering, recruiting, sales, product, and operations
• Build, mentor, and scale a high-performing marketing team, empowering each member to grow in their expertise
• Develop and execute a comprehensive marketing strategy to drive brand awareness, user acquisition, and engagement across our target audiences (physicians, CMIOs, CMO, CFO, VP Rev Cycle)
• Lead brand positioning, messaging, and storytelling to articulate Regard’s unique value proposition clearly and compellingly
• Oversee digital, product, and content marketing initiatives, creating consistent and cohesive experiences across channels
• Establish metrics and KPIs to measure the effectiveness of marketing campaigns and strategies, ensuring alignment with business growth goals
• Collaborate closely with Product, Sales, and Customer Success teams to ensure cohesive messaging and positioning
• Drive demand generation efforts to attract healthcare professionals, provider organizations, and other partners, ensuring a strong sales pipeline