Product Marketing Manager, Sinch
Number Lookup
$105.4-131.8k
Cloud communications for businesses
Be an early applicant
Cloud communications for businesses
1001+ employees
Be an early applicant
$105.4-131.8k
1001+ employees
Company mission
To bring businesses and people closer through personalised engagement.
Role
Who you are
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 3+ years of experience in product marketing, preferably in B2B SaaS, telecommunications, or technology
- Experience in the telecommunications industry with an understanding of cloud-based communications for the enterprise market
- Ability to adapt to new roles, processes, and tools, contributing effectively from day one
- Excellent written and verbal communication skills with a proven ability to simplify technical concepts
- Demonstrated ability to manage multiple projects and prioritize effectively in a fast-paced environment
- Proficiency in tools like Microsoft suite, Team, Salesforce, and content management systems
What the job involves
- We’re looking for a Product Marketing Manager to support the go-to-market strategy for our Number Lookup solution. In this role, you’ll collaborate across teams to position Sinch’s Number Lookup solution as the preferred choice for businesses
- You’ll execute compelling messaging, aid in driving adoption, and support revenue growth by aligning product capabilities with market needs
- Define target audience segments and tailor strategies to address specific pain points and goals
- Educate and execute target audience segments and tailor strategies to address their specific pain points and goals
- Develop and execute go-to-market strategies for Sinch’s voice products, ensuring timely and successful launches
- Collaborate with product management, sales, and marketing teams to align strategies and prioritize initiatives
- Enable the sales team to communicate value propositions and develop sales tools to support selling of our enterprise products
- Create clear, compelling value propositions and messaging for number lookup that resonates with key customer segments
- Develop sales enablement materials, including product one-pagers, presentations, case studies, and FAQs
- Produce high-quality content such as blogs, webinars, whitepapers, and videos to promote Sinch Number Lookup
- Partner with the demand generation team to design campaigns that drive awareness and adoption
- Collaborate with account teams to identify and showcase customer success stories
- Use customer insights to refine messaging and influence product roadmaps
- Track and report on the performance of marketing initiatives, using data to inform future strategies
- Monitor and analyze product adoption metrics and customer feedback to drive continuous improvement
Application process
- Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel
- We believe in a two-way process and encourage you to ask questions throughout the journey
- This role will be accepting applications until 01/31/2025 at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation
Our take
Over the course of well over a decade, Sinch has grown into an international service helping enterprise companies communicate with their customers over text, in-app video/voice messages, and other mobile channels. Used by Google, Tinder, Uber, and PayPal, among other marquee enterprise companies, most customers will have crossed paths with Sinch.
The company’s rise is due in part to an increased marketing focus on cultivating a highly personalised relationship between customer and brand. In part, too, it’s down to the surge in custom Sinch saw over recent years when more familiar channels of customer/brand communication went down. That seems to have settled now, but personalized messages, over text specifically, continues to play well among younger consumers.
It's going to prove a tough market to navigate going forward, though. Equally well-established competitors like Twilio, 8x8, and Link Mobility Group all have similar offerings. Sinch's foray into conversational AI will help them keep pace, as will their steady march of acquisitions, fundraising to fuel scaling efforts and partnerships with the likes of Salesforce.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Mar 2017
$14.6m
LATE VC
Apr 2016
$1.1m
SEED
Total funding: $15.7m
Company values
- Win Together - It's all about the team; being inclusive, respectful, and sharing our knowledge to empower all for personal growth
- Dream Big - We make the impossible possible by dreaming big to solve our customers' problems and improve their businesses
- Keep It Simple - Things stay simple when you are honest, open, and act with integrity. Eyes on the horizon, feet on the ground
- Make It Happen - We are "doers" who value getting results and don't overthink matters. No putting things off - let's get it done now
Company HQ
Stadshagen, Stockholm, Stockholm County
Articles
Leadership
Laurinda Pang
(CEO)Previously President of Global Customer Success and International / Wholesale Markets at Lumen Technologies. Was also Chair of the ITW | Global Leaders' Forum and Independent Director at Acacia Communications.
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