Head of Growth Marketing, Sploot
$140-165k
Plus equity
Digitally-enabled veterinary services
Open for applications
Digitally-enabled veterinary services
21-100 employees
Open for applications
$140-165k
Plus equity
21-100 employees
Company mission
To provide exceptional care and experience for pets and their parents by creating the best environment for our team members to thrive.
Role
Who you are
- 8+ years of total professional experience, with at least 4 years experience in growth marketing roles, high‑growth startup, and/or at a top‑tier consulting firm (McKinsey, BCG, Bain)
- Impact‑oriented: motivated by moving the needle on KPIs and business results
- A player‑coach: comfortable both leading and executing
- Bias for action - you move fast, prioritize sharply, and turn insights into results
- Curious and eager to learn - you adapt quickly to new tools, domains, and challenges
- Strong communicator with the maturity to work directly with founders and push back thoughtfully
- Bonus: experience in growth marketing, digital products, or startup environments
What the job involves
- We’re looking for a Head of Growth Marketing to scale and optimize Sploot’s growth engine across acquisition, retention, and digital experience. You’ll identify and drive high‑impact growth opportunities across key channels - including paid media, SEO, lifecycle/CRM, and digital funnels - while overseeing a mix of internal resources and agency partners
- This is a player‑coach role: you’ll lead and orchestrate a team of marketers and agencies while rolling up your sleeves when needed to analyze performance data, optimize campaigns, and execute high‑impact initiatives. The ideal candidate is impact‑oriented, analytically sharp, and thrives in fast‑paced, high‑ownership environments
- This is a career‑defining role for a senior growth operator, blending strategy, execution, and leadership with direct exposure to the Co‑CEOs. You’ll have a path to Head of Marketing and the opportunity to elevate an already‑strong growth engine into a world‑class system
- This is an in-office role based at Sploot HQ in Denver
- Own acquisition and retention marketing across Google Ads, Meta, SEO, lifecycle, and website funnels
- Drive CAC, LTV, ROAS, funnel conversion rates, and retention KPIs
- Launch and optimize paid campaigns, lifecycle flows, and landing pages
- Identify trends, diagnose problems, and execute solutions with speed and precision
- Oversee Sploot’s digital touchpoints, including the website and mobile app, ensuring a seamless customer journey from ad click to clinic visit
- Partner with product and engineering to improve conversion rates, booking flows, and customer experience
- Manage a small internal team plus agencies (SEM, SEO, lifecycle, web)
- Ensure clear priorities, accountability, and high performance
- Build structured reporting and dashboards to track weekly and monthly performance
- Make decisions based on analytics and deliver actionable insights to leadership
- Work closely with Ops, local clinic teams, and Product to align marketing with real‑world capacity and business goals
Our take
Pet parents seek a seamless and stress-free veterinary experience, but traditional clinics often fall short. Long wait times, limited hours, and impersonal interactions can leave both pets and their humans feeling anxious and underserved.
Sploot Veterinary Care reimagines pet care with a technology-driven platform. Putting expansive primary and urgent care under one roof, Sploot makes same-day and walk-in appointments and even text-based communication with veterinary teams possible.
The company aims to leverage recent funding to rapidly expand its clinic footprint, bringing its unique pet care experience to new cities and communities. With a focus on convenience, technology, and building strong relationships with pet parents, Sploot is poised to propel the industry forward.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Unlimited Fully Paid Continuing Education: Keep learning & growing in your craft
- Grow Your Career With Us: We believe in investing in our people and promoting from within
- No Non-Competes: Your choice – today & every day
- Generous Paid Time Off: Go do that thing, take the trip & just enjoy a breather
- Health, Dental, & Vision Insurance: Your choice – today & every day
- 10 Weeks Paid Parental Leave: We will never forget – before you are our superhero, you are your family’s
- Plan For Your Future: Both Traditional & Roth 401(k) options available to let you customize how you save for retirement
- Incredible Pet Benefits: We cover your WHOLE family - no matter how many furbabies you have at home
- True Work/Life Balance: No overnights, flexible scheduling, and plenty of days off each week to disconnect & recharge
- FIGS Scrubs on Us: Feel good & look professional
- So. Many. Free. Snacks! (Seriously!): Unlimited fuel to keep you performing at your best in the clinic every day
Company HQ
West Highland, Denver, CO
Leadership
Gil Bolotin
(Co-CEO)Previously a VP of Business Development at ANAGOG. Prior to this, they worked at McKinsey & Company as an Associate and Engagement Manager.
Yoav Mordowicz
(Co-CEO)Previously a VP of Business at Via. They also worked at McKinsey & Company as a Senior Associate and then an Engagement Manager.
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