Field Marketing Manager, Onebrief

• You have strong foundational marketing experience, and have spent at least two years working in defense tech or an adjacent field (such as aerospace or cybersecurity)
• You’ve partnered closely with sales leadership to develop and support targeted field marketing initiatives for technical and/or government-related audiences
• You’re a natural relationship builder, strong communicator, and seen as a strategic partner by sales stakeholders
• You’re adaptable (things change quickly), have a bias for action, and can drive conversations at a strategic level while knowing that you’ll be rolling up your sleeves to execute
• You have an analytical mindset are keen to leverage data to drive thoughtful decision-making
• Experience: 4-6 years in marketing with a minimum of 2 years in the defense tech industry or a related technical field, such as aerospace or cybersecurity
• Skills: Proven experience in field marketing, event planning, and campaign management with a track record of driving successful field programs
• Technical Understanding: Familiarity with defense technology trends and terminology is highly preferred
• Sales Collaboration: Demonstrated ability to work closely with sales teams to align marketing efforts with business goals
• Analytical Mindset: Proficient in using data analytics to evaluate campaign success and ROI
• Communication: Excellent written and verbal communication skills, with the ability to convey complex information concisely
• Education: Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience)

Desirable

• We are seeking an experienced and dynamic Field Marketing Manager to join our marketing team in the defense technology industry
• You’ll will play a critical role in creating and executing strategic, results-driven field marketing programs that directly impact business growth, customer engagement, and sales alignment
• Field Strategy and Planning:
• Develop and implement a comprehensive field marketing strategy to support sales growth, customer acquisition, and brand awareness for target(s) in the defense technology sector
• Collaborate with cross-functional teams, including sales, product marketing, and customer success, to align marketing initiatives with growth goals and sales targets
• Identify market trends, customer insights, and competitor activities to inform field marketing strategies
• Own communications and work closely with sales stakeholders to support demand generation and pipeline-building activities that align with their goals
• Event Management and Execution:
• Own the conference and event strategy for a group of target accounts. Lead the planning and logistical execution of industry events, tradeshows, conferences, and webinars, from concept through to post-event analysis
• Partner with external vendors and internal stakeholders to create impactful event experiences that showcase our solutions and engage key customer segments
• Track and measure event success metrics, providing post-event reports and implementing insights to improve future initiatives
• Campaign Development and Activation:
• Design and manage field marketing campaigns tailored to target accounts or specific regions, ensuring alignment with overarching brand messaging and business goals
• Partner with broader marketing team to develop localized content, promotional assets, and outreach tactics
• Utilize account-based marketing (ABM) tactics to effectively reach key decision-makers in targeted defense technology accounts
• Sales Enablement:
• Develop and deploy sales enablement materials to empower the sales team as they engage key targets and engage leads
• Data Analysis and Reporting:
• Use marketing analytics tools to measure, analyze, and report on the effectiveness of field marketing campaigns, providing actionable insights for continuous improvement
• Monitor key performance indicators (KPIs), including lead generation, conversion rates, pipeline contributions, and return on marketing investment (ROMI)