Head of Paid Media, Earnest

• 8+ years experience in media planning, buying, execution, and measurement
• 5+ years of leadership experience in a marketing or growth role
• Bachelor’s degree in Marketing, Business, Economics, Engineering or other related field
• Experience running a wide range of media channels and managing to volume and efficiency goals, experience weighing different business goals, and understanding how to best prioritize brand vs. demand planning and execution
• Leverage data in all decisions, but also capable of relying on a wide breadth of industry expertise to make decisions when the data isn’t perfect
• Experience identifying marketing talent to help build teams
• Advanced analytical abilities and executive presentation skills

Desirable

• The Head of Paid Media position will report to our Senior Director, Growth Marketing
• Be responsible for the strategy, planning, execution, and measurement of our paid media channels
• Be responsible for managing our paid advertising campaigns, including both online and offline channels, such as TV/CTV, search, social, display, and programmatic advertising
• Be expected to have a deep understanding of the paid media landscape and stay up-to-date with the latest trends and best practices
• Lead Earnest’s strategy, measurement, and data-driven optimization efforts across all paid media channels, including but not limited to CTV, Paid Social, SEM, Display/Video, and Influencers, and help to define Earnest’s future marketing investment as a leader within the marketing team and broader organization
• Build and deliver bottom-up growth forecasts by channel, partnering with the Senior Director of Growth Marketing, Product Leads, and the Finance team to refine scenarios based on company revenue targets
• Collaborate with other members of the Marketing and Partnerships team to synchronize monthly planning across channels and products and communicate and accomplish a growth vision
• Demonstrate effective agency management and relationships with Media AOR to manage audience development and insights, planning, execution, and measurement
• Lead day-to-day internal analytics with support from Senior Marketing Manager & Marketing Managers; effectively manage Media agency to produce Advanced Analytics models and demonstrate understanding and application of outputs (MTA, MMM, Incrementality)
• Lead and manage a high-performing team of paid media and partnerships professionals, ensuring that they are aligned with company goals and objectives, and equipped with the necessary resources to succeed