Director of Analytics, Self Financial

Marketing

$204-227k

+ Company Equity in the form of Stock Options and quarterly performance based bonuses

SQL
Python
R
Senior and Expert level
Austin
Self Financial

Credit and savings-building platform

Open for applications

Self Financial

Credit and savings-building platform

501-1000 employees

FintechB2CCredit ScoringPersonal financeLendingCredit cards

Open for applications

$204-227k

+ Company Equity in the form of Stock Options and quarterly performance based bonuses

SQL
Python
R
Senior and Expert level
Austin

501-1000 employees

FintechB2CCredit ScoringPersonal financeLendingCredit cards

Company mission

Self's mission is to increase economic inclusion and financial resilience by helping people build credit and savings.

Role

Who you are

  • The ideal candidate possesses a strong technical foundation, a passion for data-driven insights, and the ability to translate complex analytics into actionable strategies that deliver measurable results
  • If you have a proven track record of using data to drive business growth and are ready to lead a high-performing team in a fast-paced environment, we encourage you to apply
  • If you have a proven track record of using data to drive business growth and are ready to lead a high-performing team, we encourage you to apply
  • 8+ years of Analytics (marketing analytics preferred) and Data Science experience
  • 4+ years of people management experience, building and developing high-performing teams with a successful track record of developing and mentoring people
  • Deep experience with attribution, ROI measurement and MMM
  • Experience in causal inference analyses
  • Experience working with senior executives to lead new initiatives and lead strategic direction of the organization from a paid marketing perspective
  • Ability to work with data engineering and think from a data model perspective to improve the data efficiencies of the organization
  • Ability to translate analytics into strategy and strategy into actions
  • Skilled in SQL with good knowledge of various marketing centric statistical modeling techniques
  • Comfort and experience working closely with data engineering leadership to help scale our data models as we launch new products
  • Skilled in at least one scripting language (R or python)
  • Excellent communication - ability to synthesize recommendations and insights from your team to effectively get buy-in from executive stakeholders
  • A proactive approach to the role with a bias towards action
  • You have consistently demonstrated strong problem-solving and strategic thinking skills

Desirable

  • Experience working in FinTech or Financial Services
  • Startup experience
  • Bachelor’s degree in Statistics, Finance, Engineering, Economics, or related analytical field (Master’s Preferred)

What the job involves

  • We are seeking a highly analytical and data-driven Director of Paid Marketing Analytics to spearhead our efforts in driving profitable growth through data-informed decision-making
  • As the leader of our paid marketing analytics discipline, you will be responsible for developing and implementing a comprehensive analytics framework that encompasses all paid marketing channels, from paid search and paid social to affiliate marketing, direct mail, and beyond
  • Your expertise will be instrumental in tracking, analyzing, and optimizing ROI across all paid channels, ensuring that every marketing dollar is invested strategically
  • You will lead the development and execution of a robust attribution system, leveraging multi-touch attribution, marketing mix modeling, and incrementality testing to accurately measure the impact of each marketing channel
  • Additionally, you will design and oversee a rigorous experimentation framework to test hypotheses and continuously optimize campaign performance
  • As a key member of the marketing leadership team, you will collaborate cross-functionally with product, marketing, and engineering teams to launch new products, scale existing ones, and ensure data-driven insights inform all decision-making
  • You will also be responsible for mentoring and developing a high-performing team of analysts, fostering a culture of collaboration, learning, and excellence
  • This isn't just about number-crunching; it's about using data to tell a story, uncover opportunities, and fuel profitable growth
  • You'll be the go-to expert, guiding strategic decisions, forecasting performance, and maximizing ROI across the entire paid marketing landscape
  • This role will report to the Sr. Director of Analytics
  • Design and oversee a robust attribution system incorporating multi-touch attribution, marketing mix modeling, and incrementality testing, platform attribution and mobile measurement platforms
  • Establish clear KPIs, data collection processes, and reporting mechanisms for all paid marketing channels
  • Partner with DE to ensure data accuracy and integrity across all platforms and systems
  • Develop and implement a rigorous experimentation framework to test hypotheses and drive continuous improvement
  • Design and analyze A/B and multivariate tests across channels to optimize campaign performance
  • Work hand-in-hand with growth, marketing, product, and engineering teams to identify opportunities, launch initiatives, scale existing products and support go-to-market for new products
  • Build strong partnerships across the organization to ensure alignment on goals, strategies, and execution
  • Leverage data-driven insights to influence decision-making at all levels
  • Mentor and develop a high-performing team of analysts, fostering a culture of collaboration, learning, and excellence
  • Provide hands-on guidance and support while empowering team members to grow and excel
  • Apply statistical techniques like regression, time-series analysis, and predictive modeling to uncover deep insights and drive strategic recommendations
  • Continuously explore new analytical methodologies and technologies to enhance the team's capabilities and stay ahead of the curve
  • Research and evaluate new marketing analytics tools and technologies
  • Attend industry conferences and events
  • Share knowledge and insights with the team and the broader organization

Our take

Almost 50 million Americans are “credit invisible” with no credit score at all, while there are also around the same number with low credit scores. The ramifications of this are profound, as it goes on to affect mortgage and rental applications, personal loans, and even job prospects.

Self is one of a number of fintechs, along with the likes of Better, TomoCredit and SoFi, that are attempting to help people get easier access to loans, and in turn credit scores. The company offers consumers installment loans and its own visa credit card, regardless of their current credit score.

While there’s lots of competition in this particular fintech niche, Self has been scaling up rapidly over the last few years, increasing its headcount and expanding into credit reporting for rent with its acquisition of RentTrack.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Insights

Company

Funding (last 2 of 7 rounds)

Sep 2021

$50m

SERIES E

Dec 2020

$40m

SERIES D

Total funding: $127.6m

Company benefits

  • Mission-driven company
  • Open paid time off & family leave
  • Equity incentive plan
  • Wellness programs
  • Education reimbursement budget
  • Performance-based bonuses
  • Generous employer-paid health, vision and dental insurance coverage
  • Free gym membership
  • Casual dress code
  • Team building events and activities
  • Remote work arrangements/ flexible work schedule
  • Paid parental leave

Company HQ

Congress Avenue Historic District, Austin, TX

Leadership

Has founded two startups before Self; SaaS company GK Equity, and marketing tech company Objective Loyalty.

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