Director of Analytics, Self Financial

• The ideal candidate possesses a strong technical foundation, a passion for data-driven insights, and the ability to translate complex analytics into actionable strategies that deliver measurable results
• If you have a proven track record of using data to drive business growth and are ready to lead a high-performing team in a fast-paced environment, we encourage you to apply
• If you have a proven track record of using data to drive business growth and are ready to lead a high-performing team, we encourage you to apply
• 8+ years of Analytics (marketing analytics preferred) and Data Science experience
• 4+ years of people management experience, building and developing high-performing teams with a successful track record of developing and mentoring people
• Deep experience with attribution, ROI measurement and MMM
• Experience in causal inference analyses
• Experience working with senior executives to lead new initiatives and lead strategic direction of the organization from a paid marketing perspective
• Ability to work with data engineering and think from a data model perspective to improve the data efficiencies of the organization
• Ability to translate analytics into strategy and strategy into actions
• Skilled in SQL with good knowledge of various marketing centric statistical modeling techniques
• Comfort and experience working closely with data engineering leadership to help scale our data models as we launch new products
• Skilled in at least one scripting language (R or python)
• Excellent communication - ability to synthesize recommendations and insights from your team to effectively get buy-in from executive stakeholders
• A proactive approach to the role with a bias towards action
• You have consistently demonstrated strong problem-solving and strategic thinking skills

Desirable

• We are seeking a highly analytical and data-driven Director of Paid Marketing Analytics to spearhead our efforts in driving profitable growth through data-informed decision-making
• As the leader of our paid marketing analytics discipline, you will be responsible for developing and implementing a comprehensive analytics framework that encompasses all paid marketing channels, from paid search and paid social to affiliate marketing, direct mail, and beyond
• Your expertise will be instrumental in tracking, analyzing, and optimizing ROI across all paid channels, ensuring that every marketing dollar is invested strategically
• You will lead the development and execution of a robust attribution system, leveraging multi-touch attribution, marketing mix modeling, and incrementality testing to accurately measure the impact of each marketing channel
• Additionally, you will design and oversee a rigorous experimentation framework to test hypotheses and continuously optimize campaign performance
• As a key member of the marketing leadership team, you will collaborate cross-functionally with product, marketing, and engineering teams to launch new products, scale existing ones, and ensure data-driven insights inform all decision-making
• You will also be responsible for mentoring and developing a high-performing team of analysts, fostering a culture of collaboration, learning, and excellence
• This isn't just about number-crunching; it's about using data to tell a story, uncover opportunities, and fuel profitable growth
• You'll be the go-to expert, guiding strategic decisions, forecasting performance, and maximizing ROI across the entire paid marketing landscape
• This role will report to the Sr. Director of Analytics
• Design and oversee a robust attribution system incorporating multi-touch attribution, marketing mix modeling, and incrementality testing, platform attribution and mobile measurement platforms
• Establish clear KPIs, data collection processes, and reporting mechanisms for all paid marketing channels
• Partner with DE to ensure data accuracy and integrity across all platforms and systems
• Develop and implement a rigorous experimentation framework to test hypotheses and drive continuous improvement
• Design and analyze A/B and multivariate tests across channels to optimize campaign performance
• Work hand-in-hand with growth, marketing, product, and engineering teams to identify opportunities, launch initiatives, scale existing products and support go-to-market for new products
• Build strong partnerships across the organization to ensure alignment on goals, strategies, and execution
• Leverage data-driven insights to influence decision-making at all levels
• Mentor and develop a high-performing team of analysts, fostering a culture of collaboration, learning, and excellence
• Provide hands-on guidance and support while empowering team members to grow and excel
• Apply statistical techniques like regression, time-series analysis, and predictive modeling to uncover deep insights and drive strategic recommendations
• Continuously explore new analytical methodologies and technologies to enhance the team's capabilities and stay ahead of the curve
• Research and evaluate new marketing analytics tools and technologies
• Attend industry conferences and events
• Share knowledge and insights with the team and the broader organization