Senior Product Marketing Manager, DigitalOcean
AI/ML
$175-180k
Plus stock options
Cloud computing services for developers
Job no longer available
Cloud computing services for developers
1001+ employees
Job no longer available
$175-180k
Plus stock options
1001+ employees
Company mission
To simplify cloud computing so developers and businesses can spend more time creating software that changes the world.
Role
Who you are
- Bachelor’s degree in engineering, marketing, computer science, or related field; MBA required
- Minimum 5+ years of job related experience in product marketing, preferably in the technology industry with a focus on AI, machine learning, or related fields
- Understanding of AI-ML technologies, cloud computing, market dynamics, and customer use cases
- Experience marketing to developers
- Proven track record of developing and executing successful go-to-market strategies for complex technical products
- Strong communication and storytelling skills, with the ability to translate technical concepts into compelling messaging
- Experience working cross-functionally with product management, sales, and marketing teams
- Analytical mindset with the ability to leverage data and market insights to drive decision-making
- Self-starter with a results-oriented mindset and the ability to thrive in a fast-paced, dynamic environment
What the job involves
- We are looking for a motivated, creative, and results-oriented self-starter to join our Product Marketing team
- You will own the positioning and messaging, develop compelling content to help users understand the value, and drive marketing programs to spread the message globally
- This is a strategic team within DigitalOcean that owns the messaging and positioning, drives the Go-To-Market strategy for all Paperspace products and also works on accelerating product usage and revenue
- This role has a lot of visibility and requires close collaboration with numerous cross functional teams like product management, sales, revenue marketing, brand, developer relations, marketing programs
- As a Senior Product Marketing Manager, you will have the opportunity to define how we communicate the value of our product offering for our high-performance GPUs and AI/ML offerings to hundreds of thousands of customers worldwide
- Develop clear, differentiated messaging and positioning for our high-performance GPUs and AI/ML offerings that resonate with target audiences
- Understand customer needs, pain points, and market trends to tailor messaging accordingly
- Collaborate with product management and technical teams to distill complex technical concepts into simple, customer-centric messaging
- Create compelling content for various mediums like product pages, blogs, emails, social media, press releases
- Lead the development and execution of go-to-market plans for AI-ML products, ensuring alignment with overall business objectives
- Utilize innovative tactics to increase the adoption of products in the user base post launch
- Define target market segments, buyer personas, and competitive positioning
- Partner with sales to develop tools, collateral, and training programs to support the sales team throughout the sales cycle
- Work closely with demand generation teams to develop integrated marketing campaigns to drive awareness and generate leads
- Manage end-to-end product launches for AI-ML offerings, including planning, execution, and post-launch analysis
- Coordinate cross-functional teams to ensure successful execution of launch activities
- Develop launch assets such as sales decks, product demos, website content, and press releases
- Conduct market research and competitive analysis to identify market trends, customer needs, and competitive threats
- Stay abreast of industry developments, emerging technologies, and competitor offerings to inform product and marketing strategies
- Establish yourself and the company as thought leaders in AI-ML by creating compelling content such as whitepapers, blog posts, and speaking engagements
- Represent the company at industry events, conferences, and webinars to showcase our AI-ML expertise
Our take
DigitalOcean offers computer network and storage capabilities that enable its users to quickly set up online businesses. Straightforward tools and attractive pricing have attracted hundreds of thousands of customers in the last decade, including pop superstar Beyoncé, who hosted a new album release on the company’s servers during its early years.
DigitalOcean has a strong customer base, but must continue to improve to stay relevant in such an extremely competitive space. The company battles with rivals such as Amazon Web Service, Microsoft Azure and Google's Cloud Platform, which are the undisputed leaders in the cloud computing market. Wisely, DigitalOcean avoids direct confrontation with these giants by focusing more on small businesses and startups and providing more savings opportunities for its users.
The company has boasted clients such as GitLab, Slack and HashiCorp amongst its impressive lists of customers. Additionally, the company has acquired Cloudways in a move to further simplify workflows for its clients that are looking to scale their digital businesses, it opened a new data center in Sydney, and expects to see a revenue rise between 9% and 12% over 2024.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
May 2020
$50m
SERIES C
Jul 2015
$83m
SERIES B
Total funding: $173.2m
Company benefits
- Full health coverage
- Flexible vacation time
- An annual company offsite, Shark Week
- Monthly gym and internet reimbursement
- Parental leave with transition time built-in
- Formalized mentorship, LinkedIn Learning tracks, and other internal programs
- Work from home opportunities
- 401k plan with up to a 4% employer match
Company HQ
South Village, New York, NY
Leadership
Yancey Spruill
(CEO, not founder)Previously served as CFO and COO for SendGrid and as CFO for both TwentyEighty and DigitalGlobe.
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